Jo-Anne Kelleway – Back to the Future - AUS

1. Jo-Anne Kelleway
CEO
Info Salons Group

2. Thinking Back over 21 years, the truth is....

3. Lessons Learnt...
1. The only thing you can 2. Don’t be fooled...
guarantee is... No-one can
Everything changes predict the future

4. Black &
White
Screens
Big Pick &
Boxes DOS
Mag
Strip
Readers

5. The Invention of WWW...

6. The Invention of e-Mail...
1. E-Badge
2. E-Barcodes
3. E-Surveys

7. The Invention of Mobile...
Advantages:
• SMS messaging put our
message in your pocket
Disadvantages:
• Not everyone had a
phone that could
support picture
messages

8. Virtual Events will Kill Face-to-Face
Threat:
• We can recreate the
event world online
Current Outcome:
• Nothing Beats
Face-to-Face
• Online enhances the
event experience

9. The Invention of Social...
• Free Viral Marketing
• Building the Event Buzz
• Connecting Event Networks
• Collecting Event Content
• Building Event Communities

10. To “The Cloud” & beyond...
• Recent IBM Whitepaper:
– 2.5 quintillion bytes of data
daily worldwide
– 90% of the worlds data has
been created in the last 2
years alone!
– IDC predicts that digital
content will grow to 2.7
zettabytes (ZB) in 2012. An
increase of 48% from 2011.
• DATA IS THE NEW BLACK

11. Self
Serve
Clouds & Dot.net
Apps Javascript
WiFi
NFC

12. Twitter – jkinfosalons
LinkedIn – http://au.linkedin.com/in/joannekelleway
www.infosalonsgroup.com