ECDU12 - Mitchell Beer – How event profs can save the world - Canada
1. How Event Profs Can
Save the World
Prepared for
February 26, 2012
Mitchell Beer, CMM
The Conference Publishers
@mitchellbeer #eventtable #eventprofs #gmic
2. How Event Profs Can…
@mitchellbeer #eventtable #eventprofs #gmic
3. The Story So Far
• Years in business: 27
• Meetings: 3,000 and counting
• Communities: 200+
• Countries: 18
• Direct competitors: 0
@mitchellbeer #eventtable #eventprofs #gmic
4. The Story So Far
• Years in business: 27
• Meetings: 3,000 and counting
• Communities: 200+
• Countries: 18
• Direct competitors: 0
@mitchellbeer #eventtable #eventprofs #gmic
5. What (Still) Keeps Event
Pros Up At Night
@mitchellbeer #eventtable #eventprofs #gmic
7. Extending the Conversation
Before During After
How meeting organizers
experience meetings…
@mitchellbeer #eventtable #eventprofs #gmic
8. Extending the Conversation
Before During After
…and how we (should) want
participants to respond
@mitchellbeer #eventtable #eventprofs #gmic
9. From Virtual to Hybrid
• Hub in Minneapolis
• Nodes in Basel, Dallas
• 550 online participants
• Fantastic live-virtual
integration
@mitchellbeer #eventtable #eventprofs #gmic
10. From Virtual to Hybrid
• News tweets onsite
• News capsules, summary text,
video, photos post-conference
• Link to online communities
• >69,000 page views
@mitchellbeer #eventtable #eventprofs #gmic
11. From Virtual to Hybrid
Pop Quiz:
How many page views for video?
@mitchellbeer #eventtable #eventprofs #gmic
12. From Virtual to Hybrid
Pop Quiz:
How many page views for video?
774 out of 69,000
@mitchellbeer #eventtable #eventprofs #gmic
13. From Virtual to Hybrid
Pop Quiz:
How many page views, all formats?
• 774 for video
• 1,280 for summary text
• 67,212 for news capsules
@mitchellbeer #eventtable #eventprofs #gmic
14. From Virtual to Hybrid
Takeaways:
• Content is the golden thread
• Multiple formats for each audience
• Success depends on a deliberate
integration strategy
@mitchellbeer #eventtable #eventprofs #gmic
15. From Virtual to Hybrid
Case study:
www.theconferencepublishers.com/studies
@mitchellbeer #eventtable #eventprofs #gmic
17. It’s All About Oil
@mitchellbeer #eventtable #eventprofs #gmic
18. It’s All About Oil
@mitchellbeer #eventtable #eventprofs #gmic
19. It’s All About Oil
@mitchellbeer #eventtable #eventprofs #gmic
20. Why Should We Care?
@mitchellbeer #eventtable #eventprofs #gmic
21. A Peak Oil Primer:
What’s Ahead for Airlines
2008
$125/barrel
British Airways Lufthansa
AF/KLM Ryanair
easyJet Air Berlin
Iberia SAS
Alitalia Austrian
Finnair Aer Lingus
Virgin Atlantic BMI
Source: Goldman Sachs via Aer Lingus Ian Lee, Ph.D,
Sprott School of Business
Carleton University
22. A Peak Oil Primer:
What’s Ahead for Airlines
2008 2015
$125/barrel $100/barrel
British Airways Lufthansa British Airways
AF/KLM Ryanair Lufthansa
easyJet Air Berlin AF/KLM
Iberia SAS Ryanair
Alitalia Austrian easyJet
Finnair Aer Lingus Finnair
Virgin Atlantic BMI Aer Lingus
Virgin Atlantic
Source: Goldman Sachs via Aer Lingus Ian Lee, Ph.D,
Sprott School of Business
Carleton University
23. A Peak Oil Primer:
What’s Ahead for Airlines
2008 2015 2015
$125/barrel $100/barrel $200/barrel
British Airways Lufthansa British Airways British Airways
AF/KLM Ryanair Lufthansa Lufthansa
easyJet Air Berlin AF/KLM AF/KLM
Iberia SAS Ryanair Ryanair
Alitalia Austrian easyJet easyJet
Finnair Aer Lingus Finnair
Virgin Atlantic BMI Aer Lingus
Virgin Atlantic
Source: Goldman Sachs via Aer Lingus Ian Lee, Ph.D,
Sprott School of Business
Carleton University
24. A Peak Oil Primer:
What’s Ahead for Airlines
TODAY’S OIL PRICE
October 13, February 24,
2011 2012
Brent Crude $109.20 $126.65
W. Texas Intermediate $84.20 $109.49
@mitchellbeer #eventtable #eventprofs #gmic
25. A Peak Oil Primer:
What’s Ahead for Airlines
@mitchellbeer #eventtable #eventprofs #gmic
26. It’s Also All About Carbon
@mitchellbeer #eventtable #eventprofs #gmic
27. What’s Ahead for Meetings
@mitchellbeer #eventtable #eventprofs #gmic
28. What’s Ahead for Meetings
@mitchellbeer #eventtable #eventprofs #gmic
32. How Event Profs Can…
images via
istockphoto.com
@mitchellbeer #eventtable #eventprofs #gmic
33. How Event Profs Can
Save the World
THANK YOU!
Mitchell Beer, CMM
+1-613-594-5960 ext. 225
mitchell@theconferencepublishers.com
@mitchellbeer #eventtable #eventprofs #gmic
Hinweis der Redaktion
What we mean about extending the conversation…
The flow we’re trying to createOr if we’re not, we should be.So there’s a huge disconnect here that is making meetings less useful for our participants, therefore more vulnerable whenever budgets begin to go south.
…and the page views were overwhelmingly news caps, followed by summary text, followed by video. We need to learn more as an industry about which formats work best for different audiences and different types of content, but it’s clear that our toolkit has to include the full mix of possibilities.
Jet fuel has become airlines’ biggest operating expense
It’s professional malpractice to talk about the problem without point toward solutions