1. Shortsea vest Stavanger, 13 September 2011 Morten Agervold Cluster manager, Seago Line Scandinavia morten.agervold@seagoline.com

2. Seago Line A. P. Møller - Maersk’s new intra-Europe carrier Geographical scope Europe including Baltics Mediterranean Sea including North Africa and the Levant Black Sea seagoline.com

3. Why Seago Line initiative? Undivided intra-Europe focus from ”one of many trades” to ”the one and only trade” Dedicated Seago Line people in all countries with in-depth local market knowledge ”the one and only trade”

4. Why Seago Line initiative? Move from road-based to sea-based transport Over-loaded road infrastructure Environmental concerns  road-to-sea conversion within Europe (EU) Near-market sourcing European retailers switching from e.g. Far East to Mediterranean countries Shortened transit times Reduced carbon footprint

5. Howwill Seago Line bedifferent? 1. Operations Operation Department centralized in Copenhagen Faster responses Easier communication between commercial desk and operations Closer to the market Closer to your business

6. Howwill Seago Line bedifferent? 2. Network Extensive short sea coverage providing: Services and products tailor-made for the intra-Europe market More direct routes Ease of doing business, all in line with customers’ expectations Unmatched reefer capabilities Joint container equipment pool with Maersk Line and Safmarine

7. Howwill Seago Line bedifferent? 3. Process and documentation speed will be fast-> Some examples Booking confirmation Deadline for booking Issue B/L verify copy B/L amendments

8. Howwill Seago Line bedifferent? Dedicated intra-Europe experts at origin and destination Process and documentation speed improving from October 2011 Empowered front line representatives - allowing local documentaion amendments - and resulting in faster decision making From November 2011, Seago Line will issue own B/L and invoice Full IT integration by November 2011 Staffingin the countries and Head Office near completion New Head Office movecompleted

9. Lorem ipsum 9 Questions?

11. QUESTION TO Transportation Users: WHAT WOULD YOU LIKE TO SEE FROM A NEW SHORT SEA CARRIER? IN TERMS OF New or enhanced services Port calls Operational aspects Documentation Processes and procedures Others? HOW DO WE MAKE IT HAPPEN? COOPERATION and PARTNERSHIPS!

12. Lorem ipsum 12 THANK YOU FOR YOUR ATTENTION