Organic reach on Facebook has dropped. Rather than complain about it, follow these 22 new Facebook rules.

1. presentedby
presentedby
Use social campaigns –
– to collect useful data, e.g.,
email addresses,
1
NOT JUST LIKES
(Facebook’s algorithm doesn’t like it).
3
11
a very small percentage of your
fans visit your Page/apps
KNOW THAT
ORGANICALLY
4
REMEMBER
2
WHEN A PERSON
shares
YOUR CONTENT,
Facebook
considers it
AS COMING
FROM A
person,
NOT A BRAND.
5
experiment
– by gender,
relationship status,
age, location, etc.
with
targeting
posts
targeting
posts
targeting
posts
6
7
Experimentwith
i.e.,promoting
targetedpoststo
targetedaudiences.
8
FILL OUT YOUR PAGE BY ADDING
Change
your cover photo
10 13
Check
to see
is the best time
to post
14
9
Make sure
social
campaigns
are mobile
ready
Make sure
social
campaigns
are mobile
ready
&
15
N I G H T S
W E E K E N D S
Schedule posts
to go up during the
respond
to comments
Interact
with fans
to increase
organic
reach
12
admin rolesand establish
company
standards
Assign
16
Be entertaining
and helpful, not sales-y
Be entertaining
and helpful, not sales-y
Be entertaining
and helpful, not sales-y
17
stand out
18
Be personal19
Share
Stories
20
About section
up to date
MAKE SURE
the details in your
About section
are
up to date
21
22
For more great resources, visit shortstack.com/resources
to see
– promotion is essential
APPROPRIATELYAPPROPRIATELY
Rather than complain about it,
follow these new Facebook rules:follow these new Facebook rules:
Organic reach on Facebook has dropped.
follow these new Facebook rules: