ShopImagine E-Commerce Workshop Program for Fashion Colleges in India: Personal Branding is essential in today's personal and professional growth and how to implement social media with your personal brand and receive results forms the basis of this presentation. As a fashion e-tailer, we are constantly on the lookout for fresh ideas and fresh talent. This program is our way of interacting with young and talented fashion students as well as educating them about the exciting e-commerce landscape in India.
The first workshop was held at FAD Institute, Pune on 11th and 12th July, 2013 by ShopImagine Marketing Manager, Neha Shah and Fashion Marketing and PR Executive, Alifiya Pratapgharwala
2. WHAT IS PERSONAL
BRANDING ?
Personal branding is how we present
ourselves to others.
A personal brand is nothing complicated or
smarmy. It's just a way of describing yourself
to people who don't already know you.
3. Personal Branding first showed up in 1987 when
Tom Peters wrote ‘The brand called you’ for Fast
Company Magazine. Since the onslaught of web 2.0
and social media.
Personal branding has become an industry of its
own, spawning hundreds of books and websites on
the topic
https://www.youtube.com/watch?v=mP_xc5dKQjc
4. In your current growth in studies
In your career search
In finding new opportunities
Building rapport
Networking
Enables you to be a better leader
6. Personal Branding is the key to making sure the
REALYOU gets seen the way you want to be seen.
http://www.youtube.com/watch?v=JKIAOZZritk
11. Become a commodity in the market place
Have a disadvantage compared to others
Lose significant career opportunities
Limit your reach
12. Insights about you
Do your personal
SWOT
Set yourGOAL
Personal Drivers
Values
Passion
What are you known
for?
What do you have
answers to?
Insight from others
How do others describe
you
What are the 3
compliments people
make about you
What about you makes
people Stop, Watch and
sayWOW!
15. Use fully public settings
Show off your skills
100% completion
Give recommendations-
reciprocity rocks!
Appropriate picture
Join groups and participate
16. Bad mouth your company/ boss on social media
(They always get to know!!)
Bored is one word you should be away from
17. Use fully public settings
Full name viewable
Check trending hash tags
Be part of current happenings
Be Smart not Self Obsessed
18. Keep it personal
Advice – Keep security turned high, unless
appropriate for your industry job and public
persona.
19. Can be extremely powerful for your brand!
Topics-
Hobby ( Passion rather!)
Travel
Fashion and Clothes
Enjoy your passion and career
20. A blog is a personal journal
A daily pulpit
A collaborative space
A political soap-box
A breaking news outlet
A collection of links
Your own private thoughts
21. Define your purpose
Set a reliable schedule
Mix it up
Move beyond the written word
Size matters
Learn how to write killer headlines
Design is important
Categorize and tag everything
Write the way you speak
Do not over think
http://www.youtube.com/watch?v=5gkxCjI5UP0
http://fuss.co.in/the-girl-from-fuss/
22. Easy
Visibility increases
Helps create a sense of
community
Place to gather things
that inspire you
Out reach is incredible
A good blog requires
regular updates
Being too honest can
lead to trouble
Should not be done
haphazardly
Technical issues
25. What are you passionate about?
Your passion is your BRAND
Find blogger platforms
www.blogger.com
www.wordpress.com
Think of Logo/Colours
Content is KING
Most IMPORTANT-
Think what you want to write about?
https://www.youtube.com/watch?v=XDohoPavchc