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It’s all about YOU today!
WHAT IS PERSONAL
BRANDING ?
Personal branding is how we present
ourselves to others.
A personal brand is nothing complicated or
smarmy. It's just a way of describing yourself
to people who don't already know you.
 Personal Branding first showed up in 1987 when
Tom Peters wrote ‘The brand called you’ for Fast
Company Magazine. Since the onslaught of web 2.0
and social media.
 Personal branding has become an industry of its
own, spawning hundreds of books and websites on
the topic
 https://www.youtube.com/watch?v=mP_xc5dKQjc
 In your current growth in studies
 In your career search
 In finding new opportunities
 Building rapport
 Networking
 Enables you to be a better leader
Personal Branding and Social Media
 Personal Branding is the key to making sure the
REALYOU gets seen the way you want to be seen.
http://www.youtube.com/watch?v=JKIAOZZritk
 Rihanna:
fashionista, singer, umbrella
 Manish Malhotra:
designer, innovative, creative
 Mallya:
knowledgeable, beer, controversial
 Rihanna:
fashionista, singer, umbrella,
Icon , weird hairstyles
 Manish Malhotra:
designer, innovative, creative
Neon colours, celebrities
 Mallya:
knowledgeable, beer, controversial
Flamboyant, classy
Personal Branding and Social Media
Personal Branding and Social Media
Become a commodity in the market place
Have a disadvantage compared to others
Lose significant career opportunities
Limit your reach
Insights about you
Do your personal
SWOT
Set yourGOAL
Personal Drivers
Values
Passion
What are you known
for?
What do you have
answers to?
Insight from others
How do others describe
you
What are the 3
compliments people
make about you
What about you makes
people Stop, Watch and
sayWOW!
Participate
Content is King
Set your self apart
Personal Branding and Social Media
 Use fully public settings
Show off your skills
100% completion
Give recommendations-
reciprocity rocks!
Appropriate picture
Join groups and participate
Bad mouth your company/ boss on social media
(They always get to know!!)
Bored is one word you should be away from
Use fully public settings
Full name viewable
Check trending hash tags
Be part of current happenings
Be Smart not Self Obsessed
Keep it personal
Advice – Keep security turned high, unless
appropriate for your industry job and public
persona.
Can be extremely powerful for your brand!
Topics-
Hobby ( Passion rather!)
Travel
Fashion and Clothes
Enjoy your passion and career
A blog is a personal journal
A daily pulpit
A collaborative space
A political soap-box
A breaking news outlet
A collection of links
Your own private thoughts
Define your purpose
Set a reliable schedule
Mix it up
Move beyond the written word
Size matters
Learn how to write killer headlines
Design is important
Categorize and tag everything
Write the way you speak
Do not over think
http://www.youtube.com/watch?v=5gkxCjI5UP0
http://fuss.co.in/the-girl-from-fuss/
 Easy
 Visibility increases
 Helps create a sense of
community
 Place to gather things
that inspire you
 Out reach is incredible
 A good blog requires
regular updates
 Being too honest can
lead to trouble
 Should not be done
haphazardly
 Technical issues
Fashion Stirred
FUSS
WWH
Fashion Photography
Blog
What are you passionate about?
Your passion is your BRAND
Find blogger platforms
www.blogger.com
www.wordpress.com
Think of Logo/Colours
Content is KING
Most IMPORTANT-
Think what you want to write about?
https://www.youtube.com/watch?v=XDohoPavchc
Research!! Research!! Research!!Create.Compose.Conceptualise.
Be a
SOCIAL
CHAMP!!
Personal Branding and Social Media
Personal Branding and Social Media

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Personal Branding and Social Media

  • 1. It’s all about YOU today!
  • 2. WHAT IS PERSONAL BRANDING ? Personal branding is how we present ourselves to others. A personal brand is nothing complicated or smarmy. It's just a way of describing yourself to people who don't already know you.
  • 3.  Personal Branding first showed up in 1987 when Tom Peters wrote ‘The brand called you’ for Fast Company Magazine. Since the onslaught of web 2.0 and social media.  Personal branding has become an industry of its own, spawning hundreds of books and websites on the topic  https://www.youtube.com/watch?v=mP_xc5dKQjc
  • 4.  In your current growth in studies  In your career search  In finding new opportunities  Building rapport  Networking  Enables you to be a better leader
  • 6.  Personal Branding is the key to making sure the REALYOU gets seen the way you want to be seen. http://www.youtube.com/watch?v=JKIAOZZritk
  • 7.  Rihanna: fashionista, singer, umbrella  Manish Malhotra: designer, innovative, creative  Mallya: knowledgeable, beer, controversial
  • 8.  Rihanna: fashionista, singer, umbrella, Icon , weird hairstyles  Manish Malhotra: designer, innovative, creative Neon colours, celebrities  Mallya: knowledgeable, beer, controversial Flamboyant, classy
  • 11. Become a commodity in the market place Have a disadvantage compared to others Lose significant career opportunities Limit your reach
  • 12. Insights about you Do your personal SWOT Set yourGOAL Personal Drivers Values Passion What are you known for? What do you have answers to? Insight from others How do others describe you What are the 3 compliments people make about you What about you makes people Stop, Watch and sayWOW!
  • 15.  Use fully public settings Show off your skills 100% completion Give recommendations- reciprocity rocks! Appropriate picture Join groups and participate
  • 16. Bad mouth your company/ boss on social media (They always get to know!!) Bored is one word you should be away from
  • 17. Use fully public settings Full name viewable Check trending hash tags Be part of current happenings Be Smart not Self Obsessed
  • 18. Keep it personal Advice – Keep security turned high, unless appropriate for your industry job and public persona.
  • 19. Can be extremely powerful for your brand! Topics- Hobby ( Passion rather!) Travel Fashion and Clothes Enjoy your passion and career
  • 20. A blog is a personal journal A daily pulpit A collaborative space A political soap-box A breaking news outlet A collection of links Your own private thoughts
  • 21. Define your purpose Set a reliable schedule Mix it up Move beyond the written word Size matters Learn how to write killer headlines Design is important Categorize and tag everything Write the way you speak Do not over think http://www.youtube.com/watch?v=5gkxCjI5UP0 http://fuss.co.in/the-girl-from-fuss/
  • 22.  Easy  Visibility increases  Helps create a sense of community  Place to gather things that inspire you  Out reach is incredible  A good blog requires regular updates  Being too honest can lead to trouble  Should not be done haphazardly  Technical issues
  • 25. What are you passionate about? Your passion is your BRAND Find blogger platforms www.blogger.com www.wordpress.com Think of Logo/Colours Content is KING Most IMPORTANT- Think what you want to write about? https://www.youtube.com/watch?v=XDohoPavchc