FSMS is a popular mobile service in the student market of South Africa. It offers interesting conversational advertising opportunities to businesses and brands.

1. What is FSMS?
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2. What is FSMS?
A single web and
mobile interface that
handles users’ sms,
facebook and
twitter communication
in one convenient
stream
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3. FSMS Community
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4. FSMS Community
250,000 registered users
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5. FSMS Community
250,000 registered users
50,000 new registrations every
month
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6. FSMS Community
250,000 registered users
50,000 new registrations every
month
2,000,000 messages sent per
month
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7. FSMS Community
250,000 registered users
50,000 new registrations every
month
2,000,000 messages sent per
month
50% enrolled as students at
University or Technicon
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8. Why is it so popular?
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9. Why is it so popular?
Anyone can SMS for free
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10. Why is it so popular?
Anyone can SMS for free
One single communication
stream for all channels
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11. Why is it so popular?
Anyone can SMS for free
One single communication
stream for all channels
Anytime anywhere convenience
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12. Demographics - Age Profile
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13. Demographics - Age Profile
Age 25-34
28%
Age 16-24
64%
Age 35+
5%
Under 16
2%
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14. Demographics - Gender split
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15. Demographics - Gender split
Female
55%
Male
45%
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16. Demographics - Geo Distribution
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17. Demographics - Geo Distribution
60000 80000
0 20000 40000
Gauteng
Western Cape
Kwa Zulu Natal
Eastern Cape
Limpopo
Free State
Mpumalanga
Northwest
Northern Cape
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18. Advertising Opportunities
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19. Call to Action - SMS Tags
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20. Call to Action - SMS Tags
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21. Call to Action - SMS Tags
Target by age, gender and
location
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22. Call to Action - SMS Tags
Target by age, gender and
location
Filter by keywords and time band
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23. Call to Action - SMS Tags
Target by age, gender and
location
Filter by keywords and time band
Terminate on mobisites, surveys
or rich media files
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24. Branding - Graphic Banners
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25. Branding - Graphic Banners
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26. Branding - Graphic Banners
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27. Why advertise on FSMS ?
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28. Why advertise on FSMS ?
Be relevant in conversational advertising
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29. Why advertise on FSMS ?
Be relevant in conversational advertising
Target accurately
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30. Why advertise on FSMS ?
Be relevant in conversational advertising
Target accurately
Minimise wastage
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31. Why advertise on FSMS ?
Be relevant in conversational advertising
Target accurately
Minimise wastage
Deploy quickly
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32. Why advertise on FSMS ?
Be relevant in conversational advertising
Target accurately
Minimise wastage
Deploy quickly
Enjoy above average response rates
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33. Why advertise on FSMS ?
Be relevant in conversational advertising
Target accurately
Minimise wastage
Deploy quickly
Enjoy above average response rates
Get prompt & accurate campaign analysis
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34. Why advertise on FSMS ?
Be relevant in conversational advertising
Target accurately
Minimise wastage
Deploy quickly
Enjoy above average response rates
Get prompt & accurate campaign analysis
Build lasting relationships with consumers
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