Shikha introduces herself as a struggling entrepreneur, not a professor, who runs a startup company focused on marketing. She emphasizes that starting a company involves long hours working in pajamas, no glamour, executing ideas over long meetings, going the extra mile as marketing is a long-term relationship, learning and unlearning to do great work, and persevering through failures as part of the process to eventual success with the company's first version.

1. My name is Shikha
and
I am not a Professor*
*Some source :)

2. I am a struggling entrepreneur.
Wake up and hustle, in your PJs!

3. Company - Customers - Revenues =
Start-up
There is no glamour in a start-up!

4. Ideas over titles, execution over
meetings.
There are no rules!

5. Go the extra mile, it is never crowded!
Marketing is a long term relationship.

6. Trust me, I am a marketing person.
Learn, unlearn. Do epic s&*t!

7. There is no Plan B.
If at first you don’t succeed, call it Version 1.0!