1. SAMPLE WORKS
SHERYL CRUZ

2. SHERYL CRUZ
SHOWROOM SET-UP FOR COURTS
From design concept to final set-up of
showroom for Courts Mega.

3. SHERYL CRUZ
SHOWROOM SET-UP FOR COURTS
From the renovation of the area
in Courts Mega, the design
concept was adapted to other
Courts stores.

4. SHERYL CRUZ
PERSPECTIVE
Rendered perspective
for concept presentation.

5. SHERYL CRUZ
BRAND GUIDELINES FOR LOCAL MATTRESS BRAND
Created a Brand Identity
Style guide for
Stylemaster, when the
company decided to
export the brand to
other countries. Content
was simple and precise.

6. SHERYL CRUZ
ANNUAL COMPANY CALENDAR (2016)
An annual project; design concepts are
presented, then decided by the upper
management.
For 2016, it was derived from a
chalkboard concept and highlighting all
the brands that the company has.
Content for brand description was
summarised from brand sources. And
even though it is in print form,
explanation for the sleeping trivia can
be found in the Facebook page (still
engaging social media).

7. SHERYL CRUZ
MARKETING COLLATERAL
Designed specifically for a line of stores: focusing on the
marketability of being a trusted brand for hotels in
Singapore and worldwide.
*Mattress featured is only available thru the stores
indicated

8. SHERYL CRUZ
MARKETING: INFORMATION SHEETS FOR MATTRESS
Two new mattress
collections,
simultaneously
launched for a flagship
store.
Because of the
distinctive features that
each collection have,
there was a need to
differentiate one from
the other. But, it was
required to emphasise
that both are from the
same brand.

9. SHERYL CRUZ
VISUAL MERCHANDISING: WINDOW DISPLAY
Design concept for window display was a
tie-up with Marketing department for the
season.

10. SHERYL CRUZ
VISUAL MERCHANDISING
Overhaul of store concept
and visual merchandising.
Presented concept
adaptation to suit
different store sizes.
Managed renovation and
execution to stores.