Biswanath Byam Samiti Open Quiz 2022 by Qui9 Grand Finale
What does it take to find and hire a good social media professional?
1. Open Social Media: Where we tell it like it is
Open Social Media Education
A Captive Touch Initiative
Host: Sherry Nouraini
Founder/President
Captive Touch
2. Open Social Media: Where we tell it like it is
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3. Open Social Media: Where we tell it like it is
Topic of Our Workshop Today
What Does it Take to Find and
Hire a Good Social Media
Professional?
4. Open Social Media: Where we tell it like it is
Evaluate your needs
• No Social Media (SM) presence
Social media strategist to create a plan
3. Active on SM channels, but not getting
results
Social media strategist to monitor and
create a plan
• Active on SM channels, have sound
strategy that is giving results, no time
Community manager (VA)
5. Open Social Media: Where we tell it like it is
How to find the person you need?
• Treat it as a project
• Shop around for quality not best price
• Start with word of mouth but don’t stop
there. Your work just begins
Most of referrals are not so good
• Whether word of mouth is an option or not,
your starting point should be Linkedin
6. Open Social Media: Where we tell it like it is
What to look for on Linkedin
Search for keywords, location
Complete profile
Links
Website
SM accounts
Youtube channel
Recommendations
Activity
7. Open Social Media: Where we tell it like it is
What to look for on Facebook
Good social media professionals are great
story tellers.
Cover image: Does it tell a story? Is it
unique?
Overall design: Professional and
consistent
Posts: Engaging, story telling, provide
value
Fan count: Not a good quality score
because it can be artificially built up
8. Open Social Media: Where we tell it like it is
What to look for on Twitter
Complete profile
Conversational
Offer value
Lists they are members of:
Are they listed?
Under what category?
Sentiment on their Twitter handle, do a
search
9. Open Social Media: Where we tell it like it is
What to look for on their website
Professional design
Active blog
Value
Thought leadership
Strong writing skills
Testimonials
Clear explanation of offerings
10. Open Social Media: Where we tell it like it is
The meeting
• Opportunity for you to evaluate the candidate
in person
• Opportunity for the candidate to evaluate your
needs and decide if they want to work with
you
They should ask questions
They should listen to you answer them
Conversation turns into sales pitch? End
the meeting
11. Open Social Media: Where we tell it like it is
What questions they should ask
Your business goals
Your competitive advantage
Your motivation for using social media
Your current social media activities
Your expectations
They should address if unrealistic
Your budget
12. Open Social Media: Where we tell it like it is
The candidate should exhibit
• An understanding of business goals
• An understanding of how social media activity
can be connected to business outcome
• Ability to think on their feet and brainstorm
with you right at the meeting
• Based on the first meeting, they should get
back to you with a proposal
• You should meet again to address the
proposal
13. Open Social Media: Where we tell it like it is
Social media strategy proposal
• Outline steps to create plan, could include:
Finding where prospects aggregate
Monitoring conversations on SM
Potential clients
Competitors
Identifying influential bloggers
Research case studies of campaigns
• Done right, creating a strategy can be a huge
project
• Timeline to deliver first draft
• Be prepared, you may have to revise
14. Open Social Media: Where we tell it like it is
Example strategy & tactics
• Business objective: Increase awareness for new
product X,
Where to find target market (research)
Engage on Facebook (strategy)
How to engage them
Facebook Ad (tactic)
What behavior to drive in them
Visit product page on website, include link
to website in the ad
15. Open Social Media: Where we tell it like it is
SM management proposal
What the candidate will do for:
• Engagement
• Monitoring
• Measurement
• Reporting
• Meeting
16. Open Social Media: Where we tell it like it is
How much do you expect to pay?
• Pricing should be the last thing to discuss.
• Most ask for price first, not a good idea
• Overview of pricing in the industry:
Great blog post written by Mack Collier
“How Much Does Social Media Cost Companies in
2012?”
http://bit.ly/smcost
17. Open Social Media: Where we tell it like it is
When making your final decision
• Don’t choose based on best price
• Go for creativity
• For SM management, start with a short
term agreement (3-6 months) in the
beginning
• Your best candidate knows the value of
offline activities and has a plan to tie it into
your online social media activities.
18. Open Social Media: Where we tell it like it is
Few final points
• Social media consultants are business
owners just like you
• Respect their time
• Think of your SM consultant as a business
partner
19. Open Social Media: Where we tell it like it is
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