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Social Media Basics for Nonprofits

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Sheree Martin
Sheree Martin

Content and photos (C) Sheree Martin 2012, except two images and YouTube clip as noted in the presentation.

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Social Media For Nonprofits Alabama Water Rally Alabama Rivers Alliance Annual Conference March 17-19, 2012 Sheree Martin, J.D., Ph.D. Assistant Professor of Visual & Multimedia Communication Samford University
I grew up here
Know Your Forest
Brief History of 21st Century Advertising
Broadcasting Photo by Vivek Mukherjee, Creative Commons License via Flickr http://www.flickr.com/photos/vivek-mukherjee/2401050588/
Licensed and used with permission.
Know Your Audience
Choices
Tell your story.
Relationships
Relationships are like your garden.
Monitor
Track
Build A Strong Net(work)
Get Your Feet Wet
"Content Marketing" “Inbound Marketing” Website + Blog • Tell your story (content) Social Media • Relationships • Conversations • Share content and drive traffic to website SEO
Develop a Plan + Editorial Calendar
Execute
Trees
SEO and Google+
Facebook Timeline --March 31
Twitter
Who are your followers? Who are your loyalists & advocates? Who are your influencers?
A Few Tools Hootsuite or Tweetdeck TweetStats & Twitalyzer WooRank More here: http://benfranklinfollies.com/2012/03/15/social- media-for-nonprofits-resources-you-can-use/
Compelling Story Use Visuals Call to Action Share Grow Your Community Repeat
Patience
Connect: LinkedIn: www.linkedin.com/in/ShereeM Twitter: @RealSheree Google+: www.gplus.to/Sheree My website: www.benfranklinfollies.com Resources For Today's Session: http://benfranklinfollies.com/2012/03/15/social-media-nonprofits-resources/ Email: tmartin –at- samford.edu All Photos by Sheree Martin, except two as noted.

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