The document provides tips for using social media for marketing by building a strong online network through a website and social media platforms like Twitter, Facebook, and Pinterest. It emphasizes telling your farm or food business story, offering valuable content like recipes, building relationships, monitoring engagement, and focusing on your target audience to attract customers and promote what you grow. Contact information is also provided for the speaker.

1. Marketing through
Social Media:
Build a Strong
Network
Sheree Martin
Presentation to ASAN Farm & Food Forum,
October 27, 2012

3. Start with your
website
WordPress

4. Tell Your Story:
What's Growing

5. Offer Value:
How to Cook What's
Growing

6. Keep it
Fresh

8. Choices

10. Photo by Vivek Mukherjee, Creative Commons License via Flickr
http://www.flickr.com/photos/vivek-mukherjee/2401050588/

11. Focus on Your
Audience

12. Attract Beneficials

13. Tell your
story.

14. Build Relationships

15. Relationships
are like soil and
crops.

16. Be Social.

17. Monitor

18. Tracks

19. Build a strong
web community.

21. Get Your Feet Wet

23. Connect:
Sheree Martin
Twitter: @RealSheree
@ShineSprings
Website: www.benfranklinfollies.com
www.shinespringsfarm.com
Facebook: www.facebook.com/shinespringsfarm
Pinterest: http://pinterest.com/ShereeMartin/
http://pinterest.com/shinesprings/
YouTube Channels for Shine Springs Farm & ReeRocks