All businesses want to make sure that they are ahead in the game and today this means more than just investing in advertising; it means using the tool that will increase your exposure and make every second of that exposure count. Current studies and statistics very clearly show that to achieve this, video advertising is the only way to go.

1. Statistics 2013 Show Why You Should Marshall the Power of Video
All businesses want to make sure that they are ahead in the game and today this
means more than just investing in advertising; it means using the tool that will increase
your exposure and make every second of that exposure count. Current studies and
statistics very clearly show that to achieve this, video advertising is the only way to go.
Video consumption has become one of the fastest growing online phenomena in the
past five years and the reasons can be summed up in four letters: ERIC. These stand
for Exposure, Recall, Imagery and Conversion.
Exposure is Maximized through Video Advertising
If you use the internet as a business arena it is important to look at the following
statistics and ask yourself what they tell you about getting a good shot at maximum
exposure.
• Between May 2011 and May 2012, a twelve month period, online video consumption
increased by 38%.
• Watching online videos is one of the activities that just about all people share today.
Statistics show that more than three fourths (78 %) of people now watch online
videos at least once a week and more than half (55%) will do this every day.
• Cisco predicts that video will account for 57% of consumer internet traffic by 2015.
This will exceed regular web browsing and email by 300 %.
• MarketingProfs has reported that 81% of senior marketing executives now use
online video content in their marketing programs. This is an 11% increase from 2011.
• On a monthly basis, 25 million smartphone users stream 4 hours of mobile video. An
estimated 75% of smartphone users watch videos on their phones, 26% of whom use
video at least once a day. (Sources:Ooyala and Ipsos)
• Mobile video subscription is expected to exceed 500 million by 2014, with $16 billion
in revenue. [1]
Recall is Better with Video
Statistics show that video ads are more effective than television ads in terms of general
recall, brand recall, message recall and likeability. Take a close look at how effectively
video ads can help make you unforgettable as far as your potential market is
concerned. [2]

2. Imagery is Effectively Utilized
With video advertising you have imagery at its most effective. Video advertising can
deliver a message in a way that is quick, compelling and to the point. In less time than it
would take to speak two sentences, a video can pack a powerful punch with visual
metaphors that incorporate image, action and text. Statistics show that a lot of success
can be directly traced to video ads and various sources help show this.
• Publishers who use infographics grow in traffic an average of 12% more than those
who don't. (Source: AnsonAlex)
• 40% of people will respond better to visual information than plain text.
(Source: Zabisco)
• Posts with videos attract 3 times more inbound links than plain text posts.
(Source: SEOmoz)
• 52 percent of consumers say that watching product videos makes them more
confident in online purchase decisions. (Invodo) [3]
Conversion is Better with Video Ads
A study done by DoubleClick states that rich media ad formats with video do
exceedingly better than all other types of ads. Therefore, they are a critical factor in the
success of a campaign to promote a product or a service. The following data show that
the use of video in a rich media ad encourages people to buy the product advertised.
• 2 billion video views per week are monetized on YouTube. (ReelSEO).
• Forbes indicates that of the senior executives who watched a video, 65%
subsequently went on to visit a company’s website.
• A comScore press release reveals that there was a 35.3% increase in share of
choice for the product featured in an ad and a 28% increase for the product’s total
line when a professionally-produced video was used in conjunction with a usergenerated video.
• 90% of online shoppers find videos useful when deciding to purchase. (Internet
Retailer)

3. • 36% of online shoppers trust video ads. (Nielsen Wire)
• Conversion rate will increase by 20% with the use of animated explanation on your
video. (Unbounce)
• Intent to purchase is increased by 1.16% when ads with video are used. This was
discovered in a study which had a control group that did not see an ad. [4]
Source: Video Ads Are THE Most Effective Ad Format http://www.reelseo.com/videoadvertising-effective/#ixzz2UXlFQFsy
The Only Way to Go
If the present trend continues and if projections prove true then in less time than you
think, video advertising will be everywhere and consumers will be exposed to it on
mobile, online and connected TV. This means that if you want to acquire or maintain a
competitive edge in business and if you want to make sure you have dynamic visibility,
you have to begin engaging your consumer base through video advertising. It is simply
the only viable path to take in today’s market. [5]
References:
1. http://webvideomarketingportugal.com/the-power-of-online-video-the-stats-2013/
2. http://econsultancy.com/us/blog/5801-ads-in-online-videos-are-more-effective-thanon-tv-because-viewers-don-t-have-any-choice-but-to-watch-them
3. http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-IncludeVisual-Content-in-Your-Marketing-Data.aspx
4. http://www.reelseo.com/video-advertising-effective/#ixzz2UXlLhRqY
5. http://www.reelseo.com/2012-online-video-advertising-forecast/#ixzz2UY0Xsbqw