1. Unique In-Market Relocation:
How the Golden State Warriors moving to within a mile of
AT&T Park will affect the SF Giants attendance
Shelley Alingas
Noah Chasnoff
Anne Mielke
Alice Sergent

2. AT&T Park
Chase Center

3. Findings Based on Similar Relocations
● Significant relationship between attendance and
both winning percentage and distance to closest NBA
stadium
● 1 mile change = 17,027 change in annual attendance
● For the Giants, this would mean a yearly drop of
255,411, per game drop of 3,153, which equals 7% of
AT&T Park
● No significant change in “move year”, therefore such
a dramatic change may not occur

4. Interview Findings
Major themes
● Market size
● Proximity
● Honeymoon phase
● Fan identification
Other considerations
● Entertainment
competition
● Sponsorship
● Premium suites

5. What’s next?

6. Recommendations
● Additional research necessary
○ Demographic
○ Sponsorship and premium seats
■ Sporting and Non Sporting

7. Questions?