1. Agenda Setting and the Social Web How the Social Web empowers the consumer and citizen and what to do about it to your and their advantage Philip Sheldrake Director of Digital Strategies Racepoint Group, a W2 Group company Agenda Setting Conference Zurich, 4 th December 2008 Creative Commons Attribution-Share Alike 2.0 UK: England & Wales License
19. 4. Market Research & New Product Development designed to detect weak signals designed for statistical confidence multi-parametric deals with sequential parameters a wide focus tight focus inculcates brand loyalty independent of loyalty emotional unemotional two-way (mutually rewarding) one-way (needs a carrot!) continuous ad hoc or regular interval Continuous Engagement Traditional Research