Working with Travel Writers and Bloggers
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A presentation geared to tourism professionals, given at a Texas Leadership Institute seminar on tourism. Sheila Scarborough discusses the pitch to print cycle for both print and online content, finding writers and bloggers, press trips/fam tours and how to listen online.
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Working with Travel Writers and Bloggers
- 1. Travel Writers and Bloggers Sheila Scarborough Tourism Currents
- 9. You’ve found them, but…. don’t be “that guy” Courtesy Hamed Saber Flickr CC
- 12. Blogger Press Trips Hutchinson KS (courtesy BJMcCray Flickr CC) Kauai, HI (courtesy Culinary Media Network Flickr CC)
- 15. Are they already talking online? Grow some listening ears (courtesy AdamSelwood at Flickr)
Editor's Notes
- Who I am as a writer ** So naïve about magazine writing, was surprised when I got a check from US Naval Institute Proceedings ** I took myself to school to learn freelancing Yudkin book, Renegade Writer ** Still do print work, but prefer to publish online Constant battle to convince my editors that such work, done right, has huge value ** Last week launched Tourism Currents
- What we’ll cover today
- What I’m thinking about as I pitch an article/send a query Editors want to know: ** Is this the right topic…. ** ….At the right time…. ** Is this the best writer to do it?
- Got the assignment – now what? Spoonfeeding = too much help, too much rah-rah for the article Lets talk comps, including “media rate”
- Print takes awhile Donut was a “rush job,” as was Battleship TX A year from pitch to print for Finding True Florida Was worried coffee shop would go out of business Eureka Springs also about a year, went from 1200 words to 400 due to “mag format changes.” TX drag racing took over a year since 2 races to cover
- Searchable, archivable, forever. Links are the coin of the realm. So many ways for people to find it, but you must provide the breadcrumbs.
- You can’t “buy a list” There’s a whole community ecosystem online. Twitter Search – we’ll see in How to Listen
- Know who you’re talking to Read their work Don’t blast with emails Bonus points if you never use ALL CAPS in a subject line Interact on their blogs, on Twitter, FIRST
- OMG, that plate!
- Hutchinson was a great use of the press trip Hawaii was successful as well, but forced-march nature sucked a lot of the creativity opportunity out of it.
- Bloggers on my blogger press trips didn’t really understand the terms “press trip” or “fam tour.”
- Facebook: as of today, 300 million users One of the fastest-growing Facebook demographics is women over 55