Learn how social networking can help a CVB or DMO connect with B2B markets like meeting and event planners and tour operators. A presentation at the 2014 TTIA (Texas Travel Industry Association) Travel and Tourism College - http://www.ttia.org/events/event_details.asp?id=360106
My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com
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Social Media for B2B and Sales in Tourism: LinkedIn and Beyond
1. Social Media for B2B
Sheila
Scarborough
Tourism Currents
@SheilaS
@TourismCurrents
2. Any marketing strategy asks....
What are your goals?
Who is your market?
Where can you get in front of
that market (including online?)
@SheilaS
@TourismCurrents
3.
4. Social media isn't the place
to be "sales-y"
BUT
Likes/followers can become
sales opportunities & leads
@SheilaS
@TourismCurrents
7. Social media for B2B is like a trade show
Photo credit siebenthalercreative Flickr CC
8. Your LinkedIn Trade Show Booth
People's
personal
profiles &
activity
Company Page
@SheilaS
@TourismCurrents
9. How People Can Help Pages
Help with Page content & ideas
Like & Share Company Page updates
Tag the Page in their personal updates
Tell their other networks about it
@SheilaS
@TourismCurrents
37. Fundamentals
Know your market, goals & metrics
Build relationships & network where
your market is active
Better to be great on 1-2 platforms
than over-extend & stink at 8 of them
@SheilaS
@TourismCurrents
38. @SheilaS
@TourismCurrents
Checklist
LinkedIn: an ecosystem of active staff personal
profiles + solid Company Page
Blogs: read/interact on key ones (start your own?)
Twitter: hashtags & chats
Instagram: hashtags
Pinterest: relevant Boards & people
SlideShare: consider it
Social SEO: title, describe, tag
Facebook: yes, if your market's there
My first post on the LinkedIn publishing platform. Went pretty well, but I haven't yet figured out how much time to give it or how to incorporate it into my business strategy. Lots of possibilities, though.