Responsibilities of a digital creative - James Cooper

1. The responsibilities of a digital creative
12.09.11

2. Ale spoke about a mindshift change for digital
creatives
Now we’re going to talk about you, your ‘trade’ (i.e
ideas) and how to sell work

3. What does a digital creative do?

4. It’s a hot topic
agency spy

5. why so serious?
Truth is: it’s harder to be a ‘digital’ creative than a
‘traditional’ creative

6. That’s assuming you have a
decent digital strategy and
production on board.
STRATEGY PRODUCTION

7. No two briefs are ever the same.
Get used to being flexible.

8. idea is just 10%
See the idea through. You can’t rely on a director or
a digital production company.

9. If it’s a facebook page, who is going to write the
copy?
If it’s a interactive movie, who is going to art direct
the scenes?
If it’s a YouTube scavenger hunt who is going to
work out the game mechanics?

10. http://www.youtube.com/parksunleashed

11. The best digital creatives get their hands dirty

12. Ideas
Be honest.
Would you really do that? Would you share with your
friends?
Can you explain the idea to your mum or friends in a
bar?

13. Ideas
Will it work technically?
Are you sure? How do you know?
On budget?
Are you sure? How do you know?

15. Ideas
Some pointers

18. THANKS!

19. WORKSHOP

20. Virgin Atlantic is having trouble
selling coach seats. How do you
help them with digital?