Blogger businesswomen Sommer Poquette of greenandcleanmom.org, Esther Crawford of ShePosts.com, Barbara Jones of Blissdom Events and One2OneNetwork.com, and Kim Moldofsky of MomImpact.com share information about advanced monetization at Blissdom '11. The Blissdom '11 panel spoke about money, the business of blogging, and shared results from a recent survey (conducted Jan '11 among mom bloggers).

1. ADVANCED MONETIZATION

2. SOMMER POQUETTE @greenmom
ESTHER CRAWFORD @ShePosts
BARBARA JONES @BarbaraJones
KIM MOLDOFSKY @KimMoldofsky

3. BEYOND ADVERTISING
• Freelance writing.
• Consulting.
• Spokesperson roles.
• Twitterparties.
• eBook.
• Connecting Moms and
• Publishing a book.
Brands – “blog tours”.
• Brand Ambassador.
• Conferences.
• Video blogging.
• Organizing focus groups.
• Public speaking.
Are we really making money?
Um…YES and No!

5. WHAT ARE
YOU WORTH?
The challenge of knowing and then asking.

6. NITTY GRITTY
• Reports • Strengths
and
Weaknesses.
• ROI.
• Partnerships
• Media Kit.
• Contracts
and legal
• Networking. mumbo-jumbo!

7. WHAT WE KNOW
• Increasein P.R. campaigns
involving mom bloggers.
• Increasein blogging
• More blogging success
conferences and
stories each year.
professional development
• Companies crediting opportunities
bloggers for campaign
success.

9. SUCCESS HELPS US
ALL CONTINUALLY
RAISE THE BAR

10. We posted a survey asking
bloggers to reveal how much
money they’re making.
if you haven’t filled it out, do so now:
http://momimpact.com/?p=513

11. [
SURVEY
RESULTS
84 Blogger Respondents
]

12. Cost For A Sponsored Blog Post
(Total # of respondents)
25
22
19
16
13
9
6
3
0
$10 - $15 $16-25 $26-50 $51-75 $76-100 $101-$150 $151-200 $201-300 $301-400 $401-500 $501-750 $750-1000 $1001-1200
Sponsored Blog Post: Starting Price Point
Sponsored Blog Post: Highest Price Point

13. $401 - $500
$301 - $400 $10 - $15
$201 - $300
1%
2% 16%
$151 - $200 2%
$26 - $50
9%
18%
$101 - $150 5%
7%
$76 - $100
40%
$51 - $75
Starting Price Point For A Sponsored Blog Post
(% of respondents)

14. AVERAGE COST OF A
TWITTER PARTY
$550

15. FREE
$50 - $100 $500 - $1,000 $5K - $10K
PRODUCTS
BRAND
AMBASSADORSHIPS

16. Cost For A Giveaway
(Total # of respondents)
30
26
26
23
19
15
11
8 9
7
4
3 4
0
FREE $1-25 $26-50 $51-75 $76-$100

17. Cost For A Giveaway
(Total # of respondents)
8%
FREE 6%
$1-25
18%
$26-50 53%
$51-75
14%
$76-$100

18. Five
bloggers
responded “How much
money have
to the you made
question: from ebooks?”
Blogger #1: $100 Blogger #2: $500
Blogger #3: $1,000 Blogger #4: $8,000
Blogger #5: $15,000

19. AVERAGE
HOURLY
RATE$93
SOCIAL MEDIA
CONSULTING

20. BLOGGER “A”
• Ad Rates: $50 for 125x125; $90 for 250x250 per
month
• Sponsored Post: $150
• Twitter Party: $1,000
• Consulting: $50 - $150 depending on duration
• Events: Paid $250 as a 2-day stipend for a trip to
NYC

21. BLOGGER “B”
• Conference Sponsorship: Ticket, airfare, hotel
and per diem for food
• Ad Rates: $50 - $100/month
• Guest posting on a brand’s site: $500
• Sponsored Post: $100
• Consulting: $50/hour for bigger job
• Focus group: $50 - $150
• Brand event: Have been paid up to $1,000
• Product reviews: $50
• Spokesperson role: $700 plus related expenses

22. BLOGGER “C”
• Conference Sponsorship: Just the pass
• Ad Rates: $25/month
• Sponsored Post: $15 but was once paid $50
• Brand Event: Experience + products
• Product Reviews: FREE
• Video: FREE if done as a review
• Brand Ambassador: Product

23. BLOGGER “D”
• Conference Sponsorship: Everything plus a
daily stipend & tax reimbursement
• Ad Rates: $25/month for 125x125
• Sponsored Post: $75
• Guest Post on a Branded Site: $250
• Twitter Party: $500
• Consulting: $60/hour for long-term clients;
$100/hr for short-term clients
• Brand Event: At least $500
• Blog Review Tour: $50 per blogger
• Video: $250
• Brand Ambassador: Paid between $500 -
$4,000 for 6 month campaigns

24. Connecting bloggers and brands Photography
Tweets Competitor mobile app reviews
Recipe development Hosting an event
Hosting webinar/live chats Local street team
Attending an event Content for an app
Creating media lists Facebook posts
Invitations to Twitter parties Site shop Print modeling

25. Additional Resources:
http://www.fromblogtobusiness.com/

26. THANKS!