This document outlines 7 social media marketing musts for small businesses. The musts are: 1) think about what makes your business unique, 2) ensure uniqueness permeates all social media content, 3) complete profile information and link to your website, 4) update social media pages twice a week, 5) respond to customer comments and questions, 6) use images and videos whenever possible, and 7) have fun with social media marketing. The document stresses that just having a digital presence is no longer enough and small businesses need a good social media strategy to stand out and engage customers.

1. 7 Social Media Marketing Musts
for Small Businesses

2. welcome.

3. twitter.com/ShawnGraham
facebook.com/CreativeCombustionBlog
www.shawngraham.me

4. “Creating a business
website is easy”
“Customers will find you
everywhere”
“Free”

5. not exactly

6. what they don’t tell you…
lots and lots of websites, Twitter profiles, and Facebook
pages
growing number of customers who want to be heard
small businesses with lots on their plates
lots and lots of missed opportunities to engage
Just “having” a digital presence is no longer enough
You need a strategy…a really good strategy

7. what do you do to stand out?

8. personality & passion

11. Image: Search Engine People Blog
share meaningful content

14. why should you care about
complex algorithms?

19. what’s the best way to get your
customers to engage?

20. engagement

24. 7 Social Media Marketing Musts:
1. think about what makes you and your business truly
unique
2. make sure it permeates every photo, bio, & piece of
content
3. complete your “About” info., add photos & link to your
site
4. update your social media pages at least twice a week
5. respond to customer comments and questions
6. use images and videos whenever possible
7. have some fun with it

25. what questions do you have?

26. Thank You