3. • Engaging in social media is not instant; keep at it
4. • Engaging in social media is not instant; keep at it
• Ifyou’re investing in social media, you must invest
time and people to do it properly
5. • Engaging in social media is not instant; keep at it
• Ifyou’re investing in social media, you must invest
time and people to do it properly
• Social media doesn’t mean not engaging in
traditional media outlets
6. • Engaging in social media is not instant; keep at it
• Ifyou’re investing in social media, you must invest
time and people to do it properly
• Social media doesn’t mean not engaging in
traditional media outlets
• Ensure
that your online addresses are on all
communications (not just logos)
9. BLOGGING
• Quick, easy and allows you to bypass the mainstream media
• Allows you to communicate directly with your readers
10. BLOGGING
• Quick, easy and allows you to bypass the mainstream media
• Allows you to communicate directly with your readers
• Journalists read blogs
11. BLOGGING
• Quick, easy and allows you to bypass the mainstream media
• Allows you to communicate directly with your readers
• Journalists read blogs
• Blogs help cement your message
12. BLOGGING
• Quick, easy and allows you to bypass the mainstream media
• Allows you to communicate directly with your readers
• Journalists read blogs
• Blogs help cement your message
• Reference inspiration or hat tips
13. BLOGGING
• Quick, easy and allows you to bypass the mainstream media
• Allows you to communicate directly with your readers
• Journalists read blogs
• Blogs help cement your message
• Reference inspiration or hat tips
• Blogs are not for press releases
14. BLOGGING
• Quick, easy and allows you to bypass the mainstream media
• Allows you to communicate directly with your readers
• Journalists read blogs
• Blogs help cement your message
• Reference inspiration or hat tips
• Blogs are not for press releases
• Post regularly
15.
16. • Blogcontent can be words, pictures, videos, audio
or short and sweet paragraphs
17. • Blogcontent can be words, pictures, videos, audio
or short and sweet paragraphs
• When a post is live, push out on Facebook, Twitter
etc
18. • Blogcontent can be words, pictures, videos, audio
or short and sweet paragraphs
• When a post is live, push out on Facebook, Twitter
etc
• Can track visitors
19. • Blogcontent can be words, pictures, videos, audio
or short and sweet paragraphs
• When a post is live, push out on Facebook, Twitter
etc
• Can track visitors
• Linking is love in the blogosphere
20. • Blogcontent can be words, pictures, videos, audio
or short and sweet paragraphs
• When a post is live, push out on Facebook, Twitter
etc
• Can track visitors
• Linking is love in the blogosphere
• Sometimes we all make mistakes, own up and
move on
21. • Blogcontent can be words, pictures, videos, audio
or short and sweet paragraphs
• When a post is live, push out on Facebook, Twitter
etc
• Can track visitors
• Linking is love in the blogosphere
• Sometimes we all make mistakes, own up and
move on
22.
23. • Do not delete posts, or amend them without saying
so; it will look like you’ve something to hide
24. • Do not delete posts, or amend them without saying
so; it will look like you’ve something to hide
• Create titles that look interesting
25. • Do not delete posts, or amend them without saying
so; it will look like you’ve something to hide
• Create titles that look interesting
• Posts should be written by a variety of voices
26. • Do not delete posts, or amend them without saying
so; it will look like you’ve something to hide
• Create titles that look interesting
• Posts should be written by a variety of voices
• Ask readers what do they think
27. • Do not delete posts, or amend them without saying
so; it will look like you’ve something to hide
• Create titles that look interesting
• Posts should be written by a variety of voices
• Ask readers what do they think
• Do not be afraid of negative comments and always
be polite
30. AUDIOBOO
• Audioboo is a website, a phone app which allows users to
share sound files
• Usingthe free version allows 5 minute files which can be
shared via websites, twitter, facebook and on the app
31. AUDIOBOO
• Audioboo is a website, a phone app which allows users to
share sound files
• Usingthe free version allows 5 minute files which can be
shared via websites, twitter, facebook and on the app
• Using it couldn’t be easier
40. YOUTUBE
• Videos are a great and easy way to share a message
• Ideally
they should be short and sweet, try to keep under 2
minutes
41. YOUTUBE
• Videos are a great and easy way to share a message
• Ideally
they should be short and sweet, try to keep under 2
minutes
• Videos on YouTube are easy to share on websites, Facebook &
Twitter
42. YOUTUBE
• Videos are a great and easy way to share a message
• Ideally
they should be short and sweet, try to keep under 2
minutes
• Videos on YouTube are easy to share on websites, Facebook &
Twitter
• You don’t have to be Scorsese to make compelling content
43. YOUTUBE
• Videos are a great and easy way to share a message
• Ideally
they should be short and sweet, try to keep under 2
minutes
• Videos on YouTube are easy to share on websites, Facebook &
Twitter
• You don’t have to be Scorsese to make compelling content
• Videos don’t always have to be made by you
58. • Tweets are 140 characters
• Tryto keep the character count lower so others
can easily retweet
59. • Tweets are 140 characters
• Try to keep the character count lower so others
can easily retweet
• If you’re adding an url, twitter will shorten it for you
60. • Tweets are 140 characters
• Try to keep the character count lower so others
can easily retweet
• If you’re adding an url, twitter will shorten it for you
• Use bit.ly to shorten urls yourself, allowing you to
track hits
65. RETWEETING OLD & NEW
•Aretweet (RT) is when you see something interesting and
you share it/retweet it to your followers.
66. RETWEETING OLD & NEW
•A retweet (RT) is when you see something interesting and
you share it/retweet it to your followers.
• Make your tweets retweetable by trying to keep under 130
characters (to allow for people’s names to be added).
67. RETWEETING OLD & NEW
•A retweet (RT) is when you see something interesting and
you share it/retweet it to your followers.
• Make your tweets retweetable by trying to keep under 130
characters (to allow for people’s names to be added).
• Twitter
has a retweet button (new), but it doesn’t allow you to
amend tweet, or add your own thoughts
68. RETWEETING OLD & NEW
•A retweet (RT) is when you see something interesting and
you share it/retweet it to your followers.
• Make your tweets retweetable by trying to keep under 130
characters (to allow for people’s names to be added).
• Twitter
has a retweet button (new), but it doesn’t allow you to
amend tweet, or add your own thoughts
• Retweetingold style means cutting and pasting, and allows you
to add a comment.
70. HASHTAGS
• Hashtags make following a conversation on a given subject
easier to follow
71. HASHTAGS
• Hashtags make following a conversation on a given subject
easier to follow
• Many TV shows have a hashtag allowing viewers to have an
online conversation about the show, ie #rtefl
72. HASHTAGS
• Hashtags make following a conversation on a given subject
easier to follow
• Many TV shows have a hashtag allowing viewers to have an
online conversation about the show, ie #rtefl
• Byfollowing a hashtag conversation, you can follow what
others are saying about a thread, not just your followers
75. BRANDING YOUR TWITTER
PAGE
• Your avatar is a representation of you on Twitter
• Add a bio, you have space to add information about yourself
and you should use this
76. BRANDING YOUR TWITTER
PAGE
• Your avatar is a representation of you on Twitter
• Add a bio, you have space to add information about yourself
and you should use this
• The background image/colour/design can be changed
81. TWITTER AUTOUPDATING TO
FACEBOOK TO TWITTER
Facebook and Twitter are two completely different networks
82. TWITTER AUTOUPDATING TO
FACEBOOK TO TWITTER
Facebook and Twitter are two completely different networks
83. TWITTER AUTOUPDATING TO
FACEBOOK TO TWITTER
Facebook and Twitter are two completely different networks
Multiple tweets daily, then auto-updated on Facebook will look
spammy
84. TWITTER AUTOUPDATING TO
FACEBOOK TO TWITTER
Facebook and Twitter are two completely different networks
Multiple tweets daily, then auto-updated on Facebook will look
spammy
The language on both networks is different
92. SOCIAL MEDIA GUIDELINES
FOR EMPLOYEES
• Use common sense
• Respect employer’s content confidentiality
93. SOCIAL MEDIA GUIDELINES
FOR EMPLOYEES
• Use common sense
• Respect employer’s content confidentiality
• Don’t speak out of turn
94. SOCIAL MEDIA GUIDELINES
FOR EMPLOYEES
• Use common sense
• Respect employer’s content confidentiality
• Don’t speak out of turn
• Berespectful, using social media might be on your time, but if
the proverbial hits the fan, there will be so such thing
95. SOCIAL MEDIA GUIDELINES
FOR EMPLOYEES
• Use common sense
• Respect employer’s content confidentiality
• Don’t speak out of turn
• Berespectful, using social media might be on your time, but if
the proverbial hits the fan, there will be so such thing
• Be transparent and be human
96. SOCIAL MEDIA GUIDELINES
FOR EMPLOYEES
• Use common sense
• Respect employer’s content confidentiality
• Don’t speak out of turn
• Berespectful, using social media might be on your time, but if
the proverbial hits the fan, there will be so such thing
• Be transparent and be human
• Know the community
97. SOCIAL MEDIA GUIDELINES
FOR EMPLOYEES
• Use common sense
• Respect employer’s content confidentiality
• Don’t speak out of turn
• Berespectful, using social media might be on your time, but if
the proverbial hits the fan, there will be so such thing
• Be transparent and be human
• Know the community
• Brand yourself well
100. EMAIL
• Constantlybuild your email list, this is probably the most
valuable campaign tool you have
• Emailis important as part of your overall communications
strategy
101. EMAIL
• Constantlybuild your email list, this is probably the most
valuable campaign tool you have
• Emailis important as part of your overall communications
strategy
• Email can enhance the work you’re doing
102. EMAIL
• Constantlybuild your email list, this is probably the most
valuable campaign tool you have
• Emailis important as part of your overall communications
strategy
• Email can enhance the work you’re doing
• Rapid response to breaking news
103. EMAIL
• Constantlybuild your email list, this is probably the most
valuable campaign tool you have
• Emailis important as part of your overall communications
strategy
• Email can enhance the work you’re doing
• Rapid response to breaking news
• Empowers your members
104. EMAIL
• Constantlybuild your email list, this is probably the most
valuable campaign tool you have
• Emailis important as part of your overall communications
strategy
• Email can enhance the work you’re doing
• Rapid response to breaking news
• Empowers your members
• Raise money
105. EMAIL
• Constantlybuild your email list, this is probably the most
valuable campaign tool you have
• Emailis important as part of your overall communications
strategy
• Email can enhance the work you’re doing
• Rapid response to breaking news
• Empowers your members
• Raise money
106.
107. • Make sure your headline is an attention grabber
108. • Make sure your headline is an attention grabber
• Explain what you want people to do
109. • Make sure your headline is an attention grabber
• Explain what you want people to do
• Keep it short, people skim emails - they don’t have
time for essays
110. • Make sure your headline is an attention grabber
• Explain what you want people to do
• Keep it short, people skim emails - they don’t have
time for essays
• Emails should be sent weekly to monthly, anymore
is too frequent, any less is too little
111. • Make sure your headline is an attention grabber
• Explain what you want people to do
• Keep it short, people skim emails - they don’t have
time for essays
• Emails should be sent weekly to monthly, anymore
is too frequent, any less is too little
• Keep it conversational
112.
113. • Neversend an email without an action, more than
one action is too many
114. • Neversend an email without an action, more than
one action is too many
• Images tend not to work
115. • Neversend an email without an action, more than
one action is too many
• Images tend not to work
• Timingis everything, if it takes 3 days for
communications to come back on email, you’ve lost
the window
116. • Neversend an email without an action, more than
one action is too many
• Images tend not to work
• Timingis everything, if it takes 3 days for
communications to come back on email, you’ve lost
the window
• Havesomeone who didn’t write email to
proofread
117. • Neversend an email without an action, more than
one action is too many
• Images tend not to work
• Timingis everything, if it takes 3 days for
communications to come back on email, you’ve lost
the window
• Havesomeone who didn’t write email to
proofread
• Do a sample test with colleagues
120. FACEBOOK
• 2,110,600 Irish users over age of 13 on Facebook
• 1,847,720 Irish users over 18
121. FACEBOOK
• 2,110,600 Irish users over age of 13 on Facebook
• 1,847,720 Irish users over 18
• 77% of Irish internet users use Facebook
122. FACEBOOK
• 2,110,600 Irish users over age of 13 on Facebook
• 1,847,720 Irish users over 18
• 77% of Irish internet users use Facebook
• (Dec 2010) 800k mobile users, up from 500k summer 2010
123.
124. • An organisation needs a Facebook page, not a personal profile
125. • An organisation needs a Facebook page, not a personal profile
•A page will give you insights as to what makes people are
interested in
126. • An organisation needs a Facebook page, not a personal profile
•A page will give you insights as to what makes people are
interested in
• Post
regularly with different dynamic content, ie your website,
YouTube, Flickr, Audioboo
127. • An organisation needs a Facebook page, not a personal profile
•A page will give you insights as to what makes people are
interested in
• Post
regularly with different dynamic content, ie your website,
YouTube, Flickr, Audioboo
• Continually monitor your wall
128. • An organisation needs a Facebook page, not a personal profile
•A page will give you insights as to what makes people are
interested in
• Post
regularly with different dynamic content, ie your website,
YouTube, Flickr, Audioboo
• Continually monitor your wall
• Don’tbe afraid of negative comments, but don’t allow certain
abuses
129.
130. • Ask your colleagues to share your content on their
walls
131. • Ask your colleagues to share your content on their
walls
• Highlight whats important
132. • Ask your colleagues to share your content on their
walls
• Highlight whats important
• Make the most of FB’s new profile images
133. • Ask your colleagues to share your content on their
walls
• Highlight whats important
• Make the most of FB’s new profile images
• Establish
a private Facebook group where your
organisation can discuss FB strategies and more
134. • Ask your colleagues to share your content on their
walls
• Highlight whats important
• Make the most of FB’s new profile images
• Establish
a private Facebook group where your
organisation can discuss FB strategies and more
• Facebookads can help drive attention to your
campaigns/page
135. • Ask your colleagues to share your content on their
walls
• Highlight whats important
• Make the most of FB’s new profile images
• Establish
a private Facebook group where your
organisation can discuss FB strategies and more
• Facebookads can help drive attention to your
campaigns/page
136.
137. • Don’t link Twitter to Facebook, they are different
platforms with different conversations
138. • Don’t link Twitter to Facebook, they are different
platforms with different conversations
• Don’t try to control the conversation
139. • Don’t link Twitter to Facebook, they are different
platforms with different conversations
• Don’t try to control the conversation
• Being present and being real work on Facebook
141. DEALING WITH A CRISIS
• Don’t ignore the crisis, it won’t go away, acknowledge it
142. DEALING WITH A CRISIS
• Don’t ignore the crisis, it won’t go away, acknowledge it
• Always be polite, always
143. DEALING WITH A CRISIS
• Don’t ignore the crisis, it won’t go away, acknowledge it
• Always be polite, always
• Sometimes humour can defuse a situation, sometimes not
144. DEALING WITH A CRISIS
• Don’t ignore the crisis, it won’t go away, acknowledge it
• Always be polite, always
• Sometimes humour can defuse a situation, sometimes not
• Don’tremove negative comments, aside from appearing
elswhere, you’ll battle people shouting censorship
145. DEALING WITH A CRISIS
• Don’t ignore the crisis, it won’t go away, acknowledge it
• Always be polite, always
• Sometimes humour can defuse a situation, sometimes not
• Don’tremove negative comments, aside from appearing
elswhere, you’ll battle people shouting censorship
• On Facebook have moderation guidelines/page rules clearly
visible
148. • Letpeople have their say, they will have it anyway
elsewhere
• Respond timely
149. • Letpeople have their say, they will have it anyway
elsewhere
• Respond timely
• Staff
should be prepared to respond out of hours,
ie weekends
150. • Letpeople have their say, they will have it anyway
elsewhere
• Respond timely
• Staff
should be prepared to respond out of hours,
ie weekends
• Nuclear
option, close down comments on
Facebook
Editor's Notes
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Twitter is a high-volume network, where you can tweet ten or twenty times a day and no one will say boo, Facebook, is different the volume of updates on Facebook is much, much less than on Twitter.\nThose 10 tweets will fit perfectly within Twitter’s real-time home timeline, but they’ll clutter up your Facebook wall and may even result in a block or an unfriending.\nHashtags, @s, RTs, facebook\n\n
Twitter is a high-volume network, where you can tweet ten or twenty times a day and no one will say boo, Facebook, is different the volume of updates on Facebook is much, much less than on Twitter.\nThose 10 tweets will fit perfectly within Twitter’s real-time home timeline, but they’ll clutter up your Facebook wall and may even result in a block or an unfriending.\nHashtags, @s, RTs, facebook\n\n
Twitter is a high-volume network, where you can tweet ten or twenty times a day and no one will say boo, Facebook, is different the volume of updates on Facebook is much, much less than on Twitter.\nThose 10 tweets will fit perfectly within Twitter’s real-time home timeline, but they’ll clutter up your Facebook wall and may even result in a block or an unfriending.\nHashtags, @s, RTs, facebook\n\n
Twitter is a high-volume network, where you can tweet ten or twenty times a day and no one will say boo, Facebook, is different the volume of updates on Facebook is much, much less than on Twitter.\nThose 10 tweets will fit perfectly within Twitter’s real-time home timeline, but they’ll clutter up your Facebook wall and may even result in a block or an unfriending.\nHashtags, @s, RTs, facebook\n\n
