Updated presentation

1. Welcome

2. presents:
The Hines Ward
Charity Weekend

3. Event: Hines Ward
Charity Weekend
Date: June 4th - 6th, 2010
Location: Atlanta, GA
Overview:
This event is a fundraising weekend benefiting the Helping Hands
Foundation. The foundation was started in 2006 by Hines Ward.
Hines has personally contributed more than $1 million to his
foundation.
Special Event Details:
During the event Hines will give his vision for the Foundation. 10
- 15 NFL buddies of Hines will join him for this 2 - day event.
Participation:
Tickets can be purchased online at www.mvp86.com. For
sponsorship opportunities contact: Sharon Turner at
(260)446.2208.

4. Event: Hines Ward
Charity Weekend
Marketing Demographics:
Age: 25 - 45
Gender: Women @ 57% • Men @ 42%
Income: $30K - $50K • 20%
$50K - $60K • 30%
$61K - $75K • 20%
$76K - $100K • 20%
$100K + • 10%
Target Ethnicities:
African American | Caucasian | Asian |
Hispanic | Other
Target Sub-cultures:
Urbanites, Sports fans, Professionals,
Women, Active Lifestyles and Families

5. Media Exposure:
Social Media Broadcast Average Media
Impact: Coverage: Statistics:
(Audience @ 1,000,000+) • 60% College Educated
• : 117,000+
• WPZE-FM 97.5 • 70% own home
• : 12,000+
• Target Audience 25 - 57 • 60% income of $50K+
• : 1,000+
• WAMJ-FM 102.5 • 40% Professional or Management
• : 150,000+
• Target Audience 25 - 57
• JAZZ-FM 91.9

6. Sponsorship
Benefits:
• Exclusive Networking opportunity
• Media Exposure to over a Million people
• Corporate ID Branding
• Target Market Opportunity
• Promotional Tie In Opportunity
• Corporate Entertainment Opportunity
• Helps to Increase Public Awareness about your Brand
• Positive Exposure & PR
• Building Community Relations

7. Charitable Causes:
The Hines Ward Charity Weekend will benefit the
Helping Hands Foundation. The foundation is in partnership
with the Pittsburgh Foundation which is a 501(c)3 non
profit organization.
Hines Ward iTpod
The Mission of the Helping Hands Foundation is to iTpod is a trailer equipped with laptop
assist the under-served children in the Georgia area with computers and printer. The iTpod is staffed
educational opportunities. In South Korea the foundation with a full-time teacher. No fee is charged for
helps biracial children who are often discriminated against children to access the trailer. The iTpod trailer
within the Korean culture. travels to areas where children are under-
served.
http://www.itpodworld.com/Web_Itpod_World/index.asp
www.MVP86.com

8. Event: Hines Ward
Charity Weekend
Schedule of Events:
• Home of Hines Ward: • Football Clinic &
Capacity of 200 Cheerleading Camp
Friday, June 4, 2010 Capacity of 1000
6:00 p.m. - 10:00 p.m. Saturday, June 5, 2010
(Address will be given one week prior to event.) 10:00 a.m. - 2:00 p.m.
Opening Dinner at Forest Park
Home of Hines Ward Kiwanis Stadium • Celebrity Bowling Bash:
Attire: Dressy, but not formal 150 Lake Dr.
Forest Park,, GA
Capacity of 400
Auction Items | Entertainment | Open Bar
Saturday, June 5, 2010
Open to participants 8:00 p.m. - 10:00 p.m.
K - 11th Grade 300 Atlanta
Attire: Appropriate for exercise 2175 Savoy Drive
Atlanta, GA 30341
Come Challenge the NFL Stars

9. Marketing Timeline:
• January 15th Event Pre-registration started √
• January 15th Event info placed on Official Hines Ward Facebook Fan Page √
• March 15th Media Advisories sent to all National and local Media
• March 15th Public Service Announcements (PSA’s) created with Hines Ward
• March 20th Email blasts sent from various Radio Media, online Sports sites & Steeler Fan clubs
• March 30th PSA’s aired on various media in Georgia & Pittsburgh
• March 30th Hines starts radio interviews
• April 7th Press Releases to be sent out
• May 1st Event flyers to be distributed
• May 5th Radio Advertisements to start
• Week of May 30th Hines will start TV interviews
• June 4th Event starts

10. Presenting Sponsor:
$25,000
• Category Exclusivity • Sponsor name on all Printed Material
• Sponsor name in Title of event • Sponsor name in all TV/Radio Advertisement
• Sponsor Banner displayed at Event • Sponsor Remarks during event
• Sponsor Name announced at event • (16) VIP tickets to all Events
• Small sponsor banner or logo displayed on podium • Signed Football
• Sponsor logo on the Hines Ward Website • Signed Jersey
• Sponsor info in gift bags • Special Plaque

11. Title Sponsor:
$10,000
• (3) Title Sponsor spots available. • Sponsor name on all Printed Material
• Sponsor Banner displayed at Event • Sponsor name in all TV/Radio Advertisement
• Sponsor Name announced at event • (8) VIP tickets to all Events
• Sponsor logo on the Hines Ward Website • Signed Jersey
• Sponsor info in gift bags • Special Plaque

12. Foundation Sponsor:
$5,000
• Unlimited availability • Sponsor name on all Printed Material
• Sponsor Banner displayed at Event • (4) VIP tickets to all Events
• Sponsor Name announced at event • Signed Footballs
• Sponsor logo on the Hines Ward Website • Special Plaque
• Sponsor info in gift bags

13. Associate Sponsor: Dining Table:
$2,500 $5,000
• Unlimited availability • Corporate Dinner tables (seating 8
• (2) Tickets to all events including a Celebrity guest).
• Mention on all printed materials
• Special plaque
Bowling Lane:
$1,000
• Corporate Bowling Lanes for (3) plus a
Celebrity Guest.

14. Sponsorship &
Media Info:
Contact:
Sharon Turner
Event Coordinator
260•446•2208
email: SharonRturner@yahoo.com
For individual tickets go to:
www.MVP86.com

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