Toastmasters Vice President Public Relations Training given by Sharon Dawson on June 27, 2015 at the District 37 TLI in Clayton, NC.

1. Vice President
Public Relations
District 37
Toastmaster Leadership Institute East
Presented by: Sharon Dawson, DTM
Date: June 27, 2015
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2. TM’s Definition of VP PR Role
Protect and publicize the Toastmasters
brand.
Promote the club to local media.
Maintain a club website.
Join a Toastmasters-moderated social
networking website.
Produce and distribute a club newsletter
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3. At the Club Meeting
Ask for contributions to the newsletter and
website
Promote events from other clubs, such as
T3 S3 in August
Promote TLIs, District Conferences
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4. Flyers & Business Cards
Members can distribute at their
workplace, church, etc
Different themes: Want to Nail That
Interview? Fear of Public Speaking?
Elevator Speech
Pick Target Audience
Neighborhood Welcome Kits
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5. The Toastmaster Magazine
Post articles (with permission) to your club
website or blog
Add label to front with your club website,
Facebook, Meetup links
Leave at doctor's offices, coffee shops,
gyms
Breakroom at work for Corporate Clubs
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6. Contact Local News Outlets
Club events - anniversaries, contests
New officers
Members earning levels (CC, ACB, DTM,
etc)
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7. News Outlets
Newspaper Calendar of Events
TV Stations news desk
Triangle Business Journal People on the
Move
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8. Promote Club Events to District
Submit event to the District Website
http://d37toastmasters.org/request-new-event/
Promote on District’s Facebook page
Personally invite The Trio to attend
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9. #1 way people find
your club
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10. 1010

11. Toastmasters.Org listing
Date, time
Address
Links to your club website
Matches what user sees on your club
website
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15. Website
Address & Date
Guest focused
Pictures of club members, officers
Recognition of accomplishments of
members
Using Toastmasters branding
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17. District Meetup Group
Club meetings
Special Events
Guest focused
Enticing wording
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18. 1818
Tell me
More!

19. 1919
Too
Wordy!

20. 2020
Just
Right!

21. Enticing Wording
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22. Facebook, Twitter, Instagram
Populate with Testimonials from club
members
Advertise themes for the meetings
Post meeting summaries/pictures
Post details from Conference, TLI
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23. Social Media
Facebook (for Grandmas?)
Twitter
LinkedIn Group
Instagram
YouTube
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24. Ways to get the Word Out
Hold a Speechcraft
Hold a Youth Leadership Program
Eventbrite for club meetings
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25. Google Your Club
Facebook, Twitter, Meetup shows up?
Older websites out there with your Club's
name & old data?
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26. 26
First video is from a
talking bird; from 2011
Last updated 2011
Old, no current listings
on there

27. Sharing
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28. Public Relations Committee
Delegate – Extravagant titles
Newsletter Editor
Webmaster
Check PR email address & do updates
when you're on vacation
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29. Toastmasters Intn’l resources
Visual Branding page
www.toastmasters.org/vbp
 PR Corner
www.toastmasters.org/Members/PRCorner.asp
x
Website usage guidelines
www.toastmasters.org/Web_Use
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30. Contact Information
Sharon Dawson, DTM
Website: sharonadawson.com
LinkedIn: Sharon A. Dawson
Twitter: @SharonADawson
Thanks for Attending!
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