How Your Most Connected Employees Can Help You Spread Good Health New research on social networks is changing the way we think about population health and how behaviors spread from person to person. This has tremendous implications for corporate wellness programs. ShapeUp teamed with Activate Networks, the social network analytics company founded by Harvard researcher Dr. Nicholas Christakis, to host a webinar, during which these slides were presented, about how social network mapping can be combined with a team-based employee wellness program to spread healthy behaviors within your company. View the full webinar at http://www.shapeup.com/lp/how-your-most-connected-employees-can-help-you-spread-good-health

1. Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. Confidential & Proprietary.

2. Today‟s presenters
Larry Miller, M.D.
Chief Executive Officer
lmiller@activatenetworks.net
Rajiv Kumar, M.D.
Chief Medical Officer
rkumar@shapeup.com
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3. Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc.

4. Harvard innovation, deep health expertise
• Our management team has built/led large health companies
• 15 years of research, including Harvard
Innovation Lab & Harvard Medical School
• National acclaim from “Connected”
by co-founder Dr. Nicholas Christakis
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5. We work with the entire health ecosystem
• We serve large plans, DMOs, pharmaceutical companies,
PBMs, providers/ACOs and other multinational orgs
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6. Social approaches to health behavior
1935 Alcoholics Anonymous
1953 Narcotics Anonymous
1961 Weight Watchers
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7. Behaviors are “contagious”
• Lifestyle behaviors (good & bad)
• Clinical practice patterns
• Medication use
• Fraud & criminal behaviors
• Consumer purchasing decisions
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8. Obesity in the Framingham Heart Study
N. Christakis and J Fowler, The spread of obesity in a large social network over 32 years. New Engl Med 2007 357:370
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9. Mapping natural social networks
Activate Networks can map a
variety of populations and
data sources:
• Physicians
• Patients
• Residents
• Members
• Employees
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10. Addressing workforce health challenges
Employees engagement in workforce wellness is below
desired levels
• Physical activity
• Weight management
• Smoking cessation
• Flu shot program
• Total health assessment
• Nutrition improvement
• Disease management
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11. Using the “multiplier effect”…
• Increase participation in
employee wellness
programs
• Empower employees to
encourage their colleagues
• Focus limited resources
where they will be most
effective
…Let networks do the work for you!
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12. What natural social networks look like
Natural social networks have distinct types of structural
locations within them
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13. Using networks to target employees
Targeting influential employees for wellness engagement
• Connections
• Centrality
• Degrees
• Convincing
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14. Boost engagement and sustainability
1 Map and identify employees
• Most influential, “influencees,” influence patterns
2 Overlay health information
• Health behaviors, participation in programs
3 Segment workforce by influence
4 Highly focused outreach
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15. Formal vs. informal company networks
Senior Vice President
Hussan
Mares
Milavec
Exploration Drilling
Hopper Production
Avery McWatters Milavec
Dhillon Crossley Ramirez Waring
Hussan Hopper
Smith Myers Sutherland Waring
Dhillon Mitchell Mares
Keller Cordoza
Angelo Zaheer Myers
Smith Avery
Klimchuck Schultz
Keller
Cordoza
Mitchell
McWatters
Schultz Angelo
Crossley
Zaheer Ramirez
Sutherland Klimchuck
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16. Wellness program engagement
„Kevin Bacons‟: central
individuals with a short path
to anyone else
„Steve McQueens‟ = peripheral
non-participants
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17. Corporate locations & body mass index
Node size reflects BMI
Nodes are dots if the individual
did not engage in program
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18. Locations and participation at one year
Large nodes participate
Small nodes do not participate
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19. Key takeaway from Activate Networks
Social network approaches can help
with the two key issues in corporate
wellness programs:
• Engagement
Using network effects will increase
engagement and participation
• Sustainability
Using network effects will help participants
maintain their engagement and activity
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20. Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc.

21. 5 years of innovation in social wellness
Founded in 2006 by Dr. Brad Weinberg & Dr. Rajiv Kumar
who realized during medical school that patients with social
support were more likely to succeed
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22. Proven, evidence-based interventions
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23. We work with leading large employers
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24. Identifying your most influential employees
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25. Who are your most influential employees
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26. How to leverage connected individuals
• Invite them to take a leadership role
• Empower them with tools to engage their colleagues
• Allow them to serve as examples of success
• Give them social recognition for their efforts
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27. Invite them to become team captains
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28. Examples of targeted messaging
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29. Ask them to spread the word
Grassroots, bottom-up, peer-to-peer messaging
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30. Show them how to create content
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31. Invite them to start healthy conversations
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32. Ask them to set a healthy example
• Collect testimonials, profile their efforts
Today I am 40 pounds lighter and
can walk up to 12 miles a day!
Before my company offered the
ShapeUp program in 2010, I was not
very active and I could barely move.
That all changed when I saw my
doctor. He told me that he was going to
write me a prescription for insulin if I
didn't start exercising.
The next day, I joined a ShapeUp
team. Now I have the energy to enjoy
life with my granddaughter at
Disneyland!
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33. Send them exclusive information
• Feed influencers information before anyone else
• Make them feel special and encourage them to share
• Having exclusive info shows that they are knowledgeable
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34. Collect feedback from them
• Connected employees can be your eyes and ears
• Ask them to report feedback
• What do your employees want?
• How are they reacting to programs?
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35. Give them special status
• Give them opportunities to earn formal recognition
• Make them feel valuable to the organization
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36. Key takeaway from ShapeUp
Once you’ve identified your
most influential employees,
there are simple and effective
social strategies that you can
use to empower them to
spread good health.
This will save you time and
money, and it will increase
your impact on your
population.
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37. We‟ve teamed up to help you succeed
ShapeUp and Activate Networks are working together to
help large employers map their employee networks and then
leverage a social wellness program to spread good health.
To learn more, contact us:
ShapeUp
www.shapeup.com // (401) 274-1577
Activate Networks
www.activatenetworks.net // (617) 558-0210
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