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The business Use-Case’s for
building clouds with Apache
CloudStack
Giles Sirett
CEO & Managing Consultant ShapeBlue
Giles.sirett@shapeblue.com
Twitter: @ShapeBlue

@ShapeBlue
#whoami?
CEO of ShapeBlue
“ShapeBlue are expert builders of public & private clouds. They
are the leading independent global CloudStack / CloudPlatform
integrator & consultancy”
Involved in Apache Community, Chairman of European
CloudStack user group, always talkin’ CloudStack
Close relationship with Citrix
Technical enough to be dangerous
A unique insight…..
@ShapeBlue
Enterprises

Service Providers

@ShapeBlue
Vendor tied

End to end

vCloud Director
Microsoft System
Center

Abiquo
OnApp
Flexiant
Hexagrid

Open communities
CloudStack
OpenStack
Opennebula
Eucalyptus

Your orchestration must be
open to survive
@ShapeBlue
Only CloudStack &
OpenStack will survive

@ShapeBlue
But why CloudStack Giles ?

“It just works”
@ShapeBlue
But why CloudStack Giles?

@ShapeBlue
“CloudStack is part of OpenStack, right ?”
@ShapeBlue
275
@ShapeBlue
CloudStack Users

@ShapeBlue
CloudStack Users 2.0

@ShapeBlue

11
CloudStack Users 3.0

@ShapeBlue

12
The obligatory cloud definition slide

Self Service

Resource
pooling

Rapid
Elasticity

Metered Use
@ShapeBlue
On-demand self-service is a cloud driver
Organisations are virtualised = cap/op ex
savings
However, operationally often still manual
Still often a service ticket to provision
new resources
Long delivery times
Relatively high operational costs
Relies on specialist skills
Margin for human error
@ShapeBlue
Resource pooling is a cloud driver
Make the most of a global compute estate
Resources dynamically assigned according
to demand
Workloads can be averaged: across
departments, across Geos, across times of
day, days of month, etc
By pooling resources, reduces the reliance
on local capacity planning
Abstracts physical resources
@ShapeBlue
Measured service is a cloud driver
The The XaaS model allows
accurate cost measurement
Compute
Storage
Network
etc

Internal chargeback model much
simpler
“Shadow IT” can be removed
@ShapeBlue
Rapid elasticity is a cloud driver
Scale up
Scale back
Autoscaling
Burst capabilities
WORKLOAD PORTABILITY

@ShapeBlue
So, todays use-case’s are…
Service Provider / public cloud
Devops automation
AWS insourcing
Traditional enterprise workloads

@ShapeBlue
Use case 1 of 4 - Service provider /
public cloud

$2,400,000,000

@ShapeBlue
August 2012 = 90% public cloud vs other use cases
August 2013 = 50/50 split

@ShapeBlue
Use case 2 of 4 - Devops
Deploy my
code

Only on my
infrastructure

@ShapeBlue
Use Case 2 of 4 - Devops
Rapid agility demanded by business
Automate, script, automate, script, automate, script
EVERYTHING needs infrastructure

@ShapeBlue
Use Case 3 of 4 – “AWS Insourcing”
usage
35
30
25
20
15
10
5
0

usage

@ShapeBlue
Use Case 3 of 4 – “AWS Insourcing”
usage
35
30
25
20
15
10
5
0

usage
Known demand

@ShapeBlue
Use Case 3 of 4 – “AWS insourcing”
I realise that AWS is costing too much for my known demand
I need to know my tooling will work
I need to use the same API
I still want to burst to AWS
I don’t want to get into a massive/complicated project

@ShapeBlue
Use Case 4/4 – Enterprise adoption

@ShapeBlue
Use Case 4/4 – Enterprise adoption
In 2013, we are seeing enterprises doing
one of the following:
adopt public cloud
build private cloud
align with public clouds
(technology, process, standards)
CloudStack has a unique position in the
enterprise
@ShapeBlue
Failure happens – Get used to it

“The car was not a problem. I just lost both wheels."
@ShapeBlue
“I have two
types of
workload”

“Failure
happens”? –
no thanks

Cloud Era
workload

Traditional workload
@ShapeBlue
Traditional Workloads
Traditional workloads
Traditional n-tier
applications
Scale & reliance handled
by the infrastructure
Scale by “scaling up”
Infrastructure expected
to be always available
@ShapeBlue
Cloud Era workloads
Cloud era workloads
Applications designed for
failure
Applications designed for
massive scale
Scale by “scaling out”
(horizontally)

How can an enterprise benefit
from both models ?

@ShapeBlue
Enterprises will adopt a 2 workload
model
Private Cloud

@ShapeBlue
Questions?
Giles.Sirett@shapeblue.com
@ShapeBlue

@ShapeBlue

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Building Clouds with Apache CloudStack - the business use-cases

  • 1. The business Use-Case’s for building clouds with Apache CloudStack Giles Sirett CEO & Managing Consultant ShapeBlue Giles.sirett@shapeblue.com Twitter: @ShapeBlue @ShapeBlue
  • 2. #whoami? CEO of ShapeBlue “ShapeBlue are expert builders of public & private clouds. They are the leading independent global CloudStack / CloudPlatform integrator & consultancy” Involved in Apache Community, Chairman of European CloudStack user group, always talkin’ CloudStack Close relationship with Citrix Technical enough to be dangerous A unique insight….. @ShapeBlue
  • 4. Vendor tied End to end vCloud Director Microsoft System Center Abiquo OnApp Flexiant Hexagrid Open communities CloudStack OpenStack Opennebula Eucalyptus Your orchestration must be open to survive @ShapeBlue
  • 5. Only CloudStack & OpenStack will survive @ShapeBlue
  • 6. But why CloudStack Giles ? “It just works” @ShapeBlue
  • 7. But why CloudStack Giles? @ShapeBlue
  • 8. “CloudStack is part of OpenStack, right ?” @ShapeBlue
  • 13. The obligatory cloud definition slide Self Service Resource pooling Rapid Elasticity Metered Use @ShapeBlue
  • 14. On-demand self-service is a cloud driver Organisations are virtualised = cap/op ex savings However, operationally often still manual Still often a service ticket to provision new resources Long delivery times Relatively high operational costs Relies on specialist skills Margin for human error @ShapeBlue
  • 15. Resource pooling is a cloud driver Make the most of a global compute estate Resources dynamically assigned according to demand Workloads can be averaged: across departments, across Geos, across times of day, days of month, etc By pooling resources, reduces the reliance on local capacity planning Abstracts physical resources @ShapeBlue
  • 16. Measured service is a cloud driver The The XaaS model allows accurate cost measurement Compute Storage Network etc Internal chargeback model much simpler “Shadow IT” can be removed @ShapeBlue
  • 17. Rapid elasticity is a cloud driver Scale up Scale back Autoscaling Burst capabilities WORKLOAD PORTABILITY @ShapeBlue
  • 18. So, todays use-case’s are… Service Provider / public cloud Devops automation AWS insourcing Traditional enterprise workloads @ShapeBlue
  • 19. Use case 1 of 4 - Service provider / public cloud $2,400,000,000 @ShapeBlue
  • 20. August 2012 = 90% public cloud vs other use cases August 2013 = 50/50 split @ShapeBlue
  • 21. Use case 2 of 4 - Devops Deploy my code Only on my infrastructure @ShapeBlue
  • 22. Use Case 2 of 4 - Devops Rapid agility demanded by business Automate, script, automate, script, automate, script EVERYTHING needs infrastructure @ShapeBlue
  • 23. Use Case 3 of 4 – “AWS Insourcing” usage 35 30 25 20 15 10 5 0 usage @ShapeBlue
  • 24. Use Case 3 of 4 – “AWS Insourcing” usage 35 30 25 20 15 10 5 0 usage Known demand @ShapeBlue
  • 25. Use Case 3 of 4 – “AWS insourcing” I realise that AWS is costing too much for my known demand I need to know my tooling will work I need to use the same API I still want to burst to AWS I don’t want to get into a massive/complicated project @ShapeBlue
  • 26. Use Case 4/4 – Enterprise adoption @ShapeBlue
  • 27. Use Case 4/4 – Enterprise adoption In 2013, we are seeing enterprises doing one of the following: adopt public cloud build private cloud align with public clouds (technology, process, standards) CloudStack has a unique position in the enterprise @ShapeBlue
  • 28. Failure happens – Get used to it “The car was not a problem. I just lost both wheels." @ShapeBlue
  • 29. “I have two types of workload” “Failure happens”? – no thanks Cloud Era workload Traditional workload @ShapeBlue
  • 30. Traditional Workloads Traditional workloads Traditional n-tier applications Scale & reliance handled by the infrastructure Scale by “scaling up” Infrastructure expected to be always available @ShapeBlue
  • 31. Cloud Era workloads Cloud era workloads Applications designed for failure Applications designed for massive scale Scale by “scaling out” (horizontally) How can an enterprise benefit from both models ? @ShapeBlue
  • 32. Enterprises will adopt a 2 workload model Private Cloud @ShapeBlue

Editor's Notes

  1. End of day So we’ll start gentlyHopefully something for everyonePlease bear with me if seems obvious to you.Bear with my english accent and phrases/terminologyBasics and more advanced ideasPaul AngusEngineering and Science degreesCloudStack 2.13
  2. Do it as a quizSome people add on “must be on internet”
  3. Across nearly all of our metrics
  4. In this cloud era we are toldDespite how much engineering you do it will failSebastien Buemi escapes 200mph crash unhurt in ShanghaiSwiss, youngApril 2010
  5. Cloud : modern, expects things to go wrong…if things get busy, he just sorts it out himeselfTraditional: We don’t like this guy, but he wont go away. relies on his staff, expects everything to work. If things get busy, its somebody elses problem
  6. Storage, networking, overall architects technical and managerialEverything is interconnected and feels like everything relies on everything elseSomeone chipping in can be invaluable – particularly if they have past experience.