1. December 9 & 10, 2013
Shannon Scanlan
Business Services Librarian
Arlington Heights Memorial Library

2. Communicating with your audience
 What are your goals during the holidays/seasonally?
 Use the social media sites that your audience is using
 Use a social media management tool
 Determine how often your audience will be using
social media/blogs/enewsletters during busy times of
the year
 Set time limits for yourself (5 minutes a day or 15
minutes 3 x a week)
 Create great headlines that will grab your audience

3. Using a Social Media Management Tool
 Manage multiple accounts in 1 location
 Allows for scheduling of updates and tweets in
advance
 Monitor what people are saying about your business,
name or product online
 URL shorteners, say more than 140 characters on
Twitter
 Use social media apps (Facebook, Twitter, LinkedIn,
Hootsuite) for management on the go

4. Tools for making it easier
 Buffer
 Manage multiple accounts, track analytics
 Google Alerts
 Monitor your web mentions, news or business
 Hootsuite
 Monitor social media accounts, schedule messages and more
 Topsy
 Insight into what people are saying about you, your company
or your brand online
 Tweetdeck
 View and manage Twitter accounts as well as other social
media sites such as Facebook and Linkedin

5. Tips
Facebook
Twitter
 Schedule posts in advance
 Schedule posts in advance
 Limit your time on the site
 Create lists of Twitter
 Only log in to check
updates on comments and
feedback on your posts
accounts you follow for easier
browsing
 Create a hashtag (#) to
monitor a topic or trend
 Have Twitter alert you to
mentions and retweets

6. Create a Content Calendar
DECEMBER 2013
Sun
1
8
Mon
2
E-Newsletter on
what is upcoming
this month
Tue
3
Wed
4
5
Social media
update on monthly
specials or sales
Thu
Fri
6
7
Blog post on
seasonal
recommendations
9
10
Social media
reminder on free
shipping or
seasonal deadlines
16
17
Social media story
11
Social media
humor or story
12
13
Social media
update
14
18
Social media link
or photo
19
20
Blog post with
reminders, tips or
tricks
21
22
23
24
Social media
thanks or seasonal
wishes
25
26
27
Social media
update on 2014
28
29
30
Enewsletter on
ideas for the New
Year
1
2
Blog post on
seasonal or New
Year topic
3
4
15
31
Sat

7. When To Share on Social Media
 Facebook
 Between 1-4 pm. Peak time 3 pm on Wednesdays.
 LinkedIn
 Between 7-9 am and 5-6 pm. Tuesday-Thursday.
 Twitter
 Between 1-3 pm. Peak time Monday-Thursday.
Source

8. Google Alerts
 Email alerts on Google search results
 Search everything, news, blogs, video, discussions,
books
 Monitor
 News
 Company
 Name
 Event, celebrity, sports team

9. Enewsletter Seasonal Messages








Thanking your customers
Tips on holiday shopping, decorating etc…
DIY ideas
Charitable giving feedback
Glimpse behind the scenes in your business
Inspirational stories
Historical facts
Solve a holiday problem
 Finding the perfect gift
 Recipes, tips or time savers
 Make it easy!
 Free shipping
 Free gift wrapping
 Gift cards

10. Hootsuite
 A browser based tool that allows registered users to




publish to Twitter, Facebook, Linkedin, MySpace,
Foursquare and Wordpress
Apps for iPhone and Android phones
Includes a URL shortener
In use since December 2008
You can access your Hootsuite account from any
computer with an internet browser

12. Articles of Interest
 7 Tips for Better Social Media Time Management
 http://www.business2community.com/social-media/7tips-for-better-social-media-time-management-0344056
 6 Social Media Tips for Getting the Most out of the
Holidays
 http://socialmediatoday.com/rgbsocial/1963071/6-
social-media-tips-get-most-out-holidays#%21