1. January 14 & 15, 2013
Shannon Scanlan
Business Services Librarian
Arlington Heights Memorial Library

2. Why Social Media is Good for Business
 Social media is a constant source of ideas, resources and
recommendations.
 Twitter is a tremendous tool for connecting
and networking with users who share your interests, job
skills, geographical area, business products etc...
 Twitter and Facebook users can get instant results on what
is being communicated about their business and products.
 Customers can go to Twitter and Facebook for service and
technical support.
 Social media updates are short and concise showing that
you value your customer’s time.

3. Why Use a Social Media Tool?
 Manage multiple accounts in 1 location
 No need to sign in to each of your accounts via separate
websites
 Manage the social media sites that your customers are
using
 URL shorteners, say more than 140 characters on Twitter
 Allows for scheduling of updates and tweets in advance
 Monitor what people are saying about your business, name
or product online

4. Tools for making it easier
 Buffer
 Manage multiple accounts, track analytics
 Google Alerts
 Monitor your web mentions, news or business
 Hootsuite
 Monitor social media accounts, schedule messages and more
 Topsy
 Insight into what people are saying about you, your company
or your brand online
 Tweetdeck
 View and manage Twitter accounts as well as other social
media sites such as Facebook and Linkedin

5. Twitter
 A social networking site for communicating and "micro
blogging“.
 Over 500 million registered users.
 Users “tweet" short messages of 140 characters or less.
 Users "follow" other users, once followed their tweets will
appear on your homepage.
 Direct messages can be sent between users who are
following each other. A good choice if a user would like to
send a private message to someone instead of sharing it
with everyone.
 The use of hashtags (#) allows people to find similar topics
and tweets such as #Chicago #WhiteSox #Jobs #Bears

6. Facebook
 Launched by Mark Zuckerberg in 2004
 Over 1 billion users
 Users have “profiles”
 Businesses, groups, and organizations have “pages”
 Facebook users can post status updates, pictures,
videos, links, send private messages and connect with
other users

7. Linkedin
 Business related social networking site
 Launched in 2003
 Over 200 million users
 Used for professional networking, job seekers,
recruitment and job postings
 Users connect with direct connections, connections of
connections and connections of a connection’s
connection

8. Buffer
 Manage up to 12 social media accounts
 Allows 2 additional users to manage your Buffer
account
 Track analytics on how many people are “liking”,
“sharing” and “retweeting” your content
 App available for iPhone and Android
 Tool for easy sharing in your browser window
 Monthly cost $

9. Google Alerts
 Email alerts on Google search results
 Search everything, news, blogs, video, discussions,
books
 Monitor
 News
 Company
 Name
 Event, celebrity, sports team

10. Hootsuite
 A browser based tool that allows registered users to
publish to Twitter, Facebook, Linkedin, MySpace,
Foursquare and Wordpress
 Apps for iPhone and Android phones
 Includes a URL shortener
 In use since December 2008
 You can access your Hootsuite account from any
computer with an internet browser

11. Hootsuite app on iPhone

12. Tweetdeck
 A desktop application for use with Twitter, Facebook
 Users view updates in customizable columns
 iPhone and iPad versions
 In use since July 2008

13. Other Tools for Social Media
 Klout
 Monitor your influence on social media
 Social Media Mention
 Find out what others are saying about you on the
internet
 NetVibes
 Monitor your company, brand, news etc
 SpoutSocial
 Social media management
 $9 for individuals a month or $49 for businesses

14. Articles of Interest
 3 Tools to Simplify Your Social Media Marketing
 http://www.socialmediaexaminer.com/3-social-media-
management-tools/
 26 Tips for Managing a Social Media Community
 http://www.socialmediaexaminer.com/social-media-
community-management/
 7 Tips for Better Social Media Time Management
 http://www.business2community.com/social-media/7-
tips-for-better-social-media-time-management-0344056