1. October 1, 2013
Shannon Scanlan
Business Services Librarian
Arlington Heights Memorial Library

2. Why a Facebook Page?
 Over 1 billion users on Facebook
 Your friends, colleagues, customers and business
competitors are most likely already using Facebook
 More than 13 million business pages on Facebook
 Users have “profiles”
 Businesses and organizations have “pages”
 Easy to update
 Share photos and video
 Create events
 Comment and engage online conversations

3. Profile vs. Page
 Profile: personal presence on FB
 Page: Business/group presence
 You’re “liked,” not “friended.”
 “Likes” don’t see your personal postings, you don’t see
theirs.
 You post as the institution/group, not yourself
 Facebook admins can track stats
 Easy way to extend your brand
 Communicate with customers on products/services
 Build a “fan” base

4. Choosing a Business Page
Business Only Page Business Page via Personal Profile
 No ability to manage the page
from your personal account
 No search bar
 No liking other pages
 No home feed
 You cannot invite your friends
from your personal account
 You need a separate email
and phone number from
other Facebook accounts
 Personal profile and business
page are separate
 You can manage your profile
and pages in 1 account
 Get notifications about your
page on your personal
account
 See your page updates in your
home feed
 Feature a Page owner, add
admin

5. Basics
 Once you log into your personal Facebook profile, switch to
using Facebook as your Page
 Click on the gear next to the Home button (top right corner)
 Select page name under Use Facebook as: __________
 Customize your page URL (facebook.com/yourbusiness
 Start posting to your page
 Welcome message
 Create photo albums
 Create an event
 Add a Page Badge to your website or blog
 Switch back to your personal profile to edit badges
 https://www.facebook.com/badges/

6. Now what?
 Maintain your page
 Respond to comments, positive AND negative
 Update frequently
 2-3 times a week to begin
 Use the scheduling tool when writing an update
 Promote your page
 QR Codes
 Window signs
 Business cards
 Share in email
 Include in print publications

7. Increasing Your Likes
 Like other pages, their content will show up in your
home feed and encourage connections
 Comment on pages
 Posting pictures boosts engagement
 http://allfacebook.com/facebook-pictures-
engagement_b66150
 Offer an incentive for liking your page

8. New features
 Highlight posts
 Expands a post to twice the size
 Pin a post to the top of your page
 Click the pencil icon on the right side of your post
 Select pin to top
 This post will stay on the top of your page for 1 week
 Promote a paid post or create an ad
 http://www.facebook.com/advertising/

9. Insights
 Accessible once your page has 30 likes
 Likes-How many likes your page has
 Reach-Demographics and location
 Talking About This-actions on your page, likes,
comments, RSVP, tag, check-in, answer a question
 A Beginner’s Guide to Facebook Insights
 http://mashable.com/2010/09/03/facebook-insights-
guide/

10. More Information
 Facebook pages help
 https://www.facebook.com/help/pages
 Integrating Facebook Page with Facebook Personal
 http://www.socialmediaexaminer.com/integrating-your-facebook-
page-with-your-facebook-profile/
 How to Set Up a Facebook Page
 http://www.socialmediaexaminer.com/how-to-set-up-a-facebook-
page-for-business/
 15 Ways to Use Facebook Pages for Business
 http://socialmediatoday.com/matt-hamilton/447628/15-ways-use-
facebook-pages-business
 Using Custom Tabs on Facebook Pages
 http://blog.hubspot.com/blog/tabid/6307/bid/26330/How-to-
Create-Custom-Tabs-for-Facebook-Business-Pages.aspx