1. February 13 & 14, 2012
Shannon Scanlan
Business Services Librarian
sscanlan@ahml.info

2. Creating a Business Video
 The average Internet user watches 186 videos online a
month *source
 Videos help get your message across
 Location, products, services, skills, events
 Communicate face to face
 Know your audience
 Your videos will be different if your target audience is
kids or seniors
 Keep it short, 2-4 minutes is a good length

3. Things to Consider
 Make it personal
 Stock photos won’t cut it
 Use real footage of staff, customers and clients
 Consider adding a greeting
 President, CEO, Manager etc…
 Welcome your watchers
 Make your video easy to find
 Embed in your website
 Upload to YouTube, Facebook or share on Twitter

4. Ideas
 Make a how-to-video of your products
 People like to see how a product is used before they buy
 Customer testimonials
 Introduce your staff
 Tour your business location or facility
 Tell a story
 Make yourself unique
 Create a weekly or monthly video series to highlight
products, specials, clients or staff

5. What You Need
 Camera with video feature
 Smartphone with video feature
 Small video camera
 Flip
 Sony Bloggie
 Tripod for camera stabilization
 Video editing software
 Write a script

6. iMovie
 Movie editing software for the Mac, iPad iPhone 4 and
iPod
 Create videos using the Movie Trailers feature
 Audio editing
 Add special effects, graphics and transitions
 Use a theme such as News or Sports

7. Windows Live Movie Maker
 Video creation and editing software for Microsoft
Windows
 Photo animation
 Audio editing
 Add visual effects
 Use of titles, captions and credits
 Storyboard
 Sharing of videos to Facebook, YouTube etc

8. Animoto
 Video slide share maker
 Videos are created from photos and music
 Animoto analyses the music selection and creates a
video, no 2 videos are the same
 Free and paid subscriptions

9. The Studio
 The Library’s Digital Media Lab
 One-on-one assistance will be available beginning in
March 2012
 Users can create:
 Videos
 Music
 Edit photographs
 Make a movie
 Podcasts
 Graphic design
 Website creation

10. What’s in the Studio?
 Hardware  Software
 2 iMacs 27" 2.7 GHZ Intel Core i5 4GB  Mac OS X 10.7.2 Lion
1333 MHZ DDR3  Chrome
 Epson Perfection V600 scanner  Firefox
 Blue Yeti microphone (2)  Safari
 PlustekOptic Film 7600 (Intelliscan;  Flickr Uploadr
Quickscan)  Facetime
 Klipsch speaker set (2)  Handbrake
 Sennheiser HD 250 pro headphones (2)  Screenflow
 M-audio Oxygen 61 keyboard  Image Capture
 M-audio Fast Track  Numbers (iWork 9)
 Trackpads (2) (Note: These are on order.)  Keynote (iWork 9)
 Tripp Lite USB hubs (2)  Pages (iWork 9
 Zoom H1 mic  iMovie (iWork 9)
 Sony Bloggie Touch (2)  iTunes
 Canon PowerShot S95 digital cameras (2)  QuickTime Player 10.1
 Large Pearstone tripod (1)  SilverFast 8
 Small Pearstone tripod (1)  GarageBand
 Portable hard drive 1 Terrabyte (2)  Adobe CS5 Master Collection
 Epson Perfection V600 scanning software