How in the world can you ensure true Translation Quality when there is such pressure to deliver amidst the looming deadlines, the tightened budgets and the ever pressing quality demands of our industries? While we are constantly spinning plates trying to keep content flowing through various human hands that are battling existing technology systems – is it even possible to still deliver to the demand? In this session, we will dive into how focusing on the Global Review Cycle can achieve the Translation Quality that your industry demands. We will be showcasing lessons learned, industry best practices, and how to integrate new and innovative global technology solutions. We all know that Translation Quality is of the utmost importance in order to launch products and services globally – that is why we are here, to help you see the “light” at the end of the Global Translation Quality tunnel.

1. Translation Quality &
The Global Review Cycle
Translation Quality &
The Global Review Cycle
People & TechnologyPeople & Technology
www.argosmultilingual.comwww.argosmultilingual.com
Managing Director North America
shannon.farrell@argosmultilingual.com
Shannon Rose Farrell
Client Solutions Director
sdermody@xtm‐intl.com
Shamus Dermody
www.xtm-intl.comwww.xtm-intl.com

3. Why do I care?
ISO 9001:2008 EN ISO 13485:2012 EN 15038:2006
Global Localization Solutions

4. Hmmmmm…
Chevy’s “No Go”
in Spanish
“Assume Nothing” to
“Do Nothing” in
Multiple Languages =
$10M to change tagline
Businessnewsdaily.com
Medical Industry…
“On” vs. “Off”
“1in” vs. “1cm”

5. Argos‐a‐pedia
• The process of translating content from one language into anotherTranslation
• The process of adapting a product or service to a particular language, culture,
and desired local "look‐and‐feel"Localization (l10n)
• Designing and developing in a way that removes barriers to localization or
international deploymentInternationalization (i18n)
• A database of previously translated and stored contentTranslation Memory (TM)
• A list of approved, defined and translated termsGlossary/Terminology
• A platform to manage translation
Translation Management
System (TMS)
• MT = Automated translation carried out by a machine translation engine
• Post Edit = The human review performed on MT
Machine Translation (MT) + Post
Edit

6. Ah “Translation Quality”
The Buyer The User

7. The Quality of the User Experience
Translation User Experience
QUALITY Assurance

8. Just Translate It!
Source
creation
Why the need
to translate?
What is the
purpose of
the content?
What are the
quality
expectations?
Process
determination

9. What’s involved?
People
Process
Platform
The Three P’s
Who are the teams – internal and
external? Ownership?
How is content flowing in and out
of the translation process?
What are the systems in place –
what systems are needed?

10. Who is the In‐Country Reviewer?
 In‐country – remote
 Review content
 Not their only job
 Multilingual… to an extent
 Qualified?
 Resource constraints
 Unpredictable timelines
 Abiding by guidelines, glossaries…?
 What does “Translation Quality”
mean to them?
 Inconsistent feedback Can I control them?
Should I?

11. Nourishing the In‐Country Reviewer?
People
Process
Platform
Make it personal, build the
relationship, do the little things
Break‐down the communication
barriers, reduce steps, automate
Minimize workload, reduce
redundancy

12. Cloud or Suite deployment
Enterprise
System including Vendor Management, Centralized TM,
Centralized Terminology, automated and customizable
workflow, CAT technology, reporting, dashboarding, API’s,
Connectors (CMS, Source control etc.), LQA
 XML based Architecture
Flexible, scalable and Easy to use/Browser based
Vendor Agnostic Translation Management System
Realistic pricing
What’s in a TMS

13. Platform Considerations – a quality facilitator
 User Roles ( A translator role should not be the same as an ICR role, who decides on correct translation)
 Consider grouping ICR resources
 LQA/MQM Metrics
 Post editing capability and Metris
 Automated QA checks ( Numerical formats etc)
 PDF Review, Word Review, String columns review, In context Review

14. Platform Considerations – LQA Set‐up

15. Platform Considerations – LQA in Action

16. The Metrics

17. Key Takeaways – Lessons Learned
Translations don’t just “happen”
The PEOPLE are important
The need, purpose and expectations determine PROCESS
The PLATFORM should facilitate
Translations are auditable

18. www.argosmultilingual.comwww.argosmultilingual.com
Managing Director North America
shannon.farrell@argosmultilingual.com
Shannon Rose Farrell
www.xtm-intl.comwww.xtm-intl.com
Client Solutions Director
sdermody@xtm‐intl.com
Shamus Dermody