Detailed Experience in Social Media

1. SHANNON KETVERTES
SPECIALIST
SOCIAL MEDIA SPECIALIST
EXTENSIVE
SUMMARY OF MY EXTENSIVE EXPERIENCE
Social Media Content
Development
Development of all content including
• Text
• Special landing pages and social
applications to promote testimonial
programs and new products etc.
• Pictures/graphics planning
• Video exposure
• Craft customer & public responses
• Produce daily custom content
• Use of web content linking to relevant
content on company websites
• Engaging with other social accounts to
develop conversation and content
• Active branding and reputation
management across social platforms
Social Policy
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Work with legal teams and Human
Resources to develop company social
media policy and public responses.
More than 6 years’ experience producing
relevant content under company social
policy
Crafted communications informing and
encouraging employee participation on
company accounts.
Social Strategy
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Experience in all the main social platforms
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Develop Social Strategies
Launch new accounts
Produce and manage social media
calendars across multiple accounts
Planning and executing social site
promotion on other company
communications including ads, web, print,
email, newsletters etc.
Experience crafting internal
communications and press releases to
announce social news worthy buzz.
Social Monitoring
Social Promotion
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Success engaging celebrity and
influencers.
Experience and success executing and
participating in social promotions with prize
fulfillment and legal terms to build fans
Experience in creating, executing and
managing social promotions including with
celebrities, customers and partners.
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Social media monitoring for company
accounts and on third party sites.
Use of monitoring and software tools for
tracking conversation, activity and for
immediate response posts.
Created reports showing analytics for
growth and success of accounts
Success growing thousands of fans and
followers
Expert Social Media
Manager
with proven results building
audiences & fans by engaging
customers & influencers to maximize
exposure for companies, products and
brands with the following:
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Social Media Development of
accounts and content
Development of corporate
social policy and support
communications
Development of social
strategy
Social media monitoring
analytics and reports
Experience launching and
participating in social
promotions including
engaging celebrities, media
and influencers
Shannon Ketvertes
Marketing Communications Specialist
ShannonKQ18@yahoo.com
Linkedin.com/in/ShannonKetvertes