1. 04.03.12

2. This Week...
Billboard generating water, Game of Thrones, Best Bus Stop Ever, Tastable Print, A Date to
Remember
Billboard generating water
UTEC
Game of Thrones (Dragon Shadow)
HBO
Best Bus Stop Ever
Quelcomm
Tastable Print
Fanta
A Date To Remember
Nivea

3. Billboard generating water
UTEC
Lima, Peru is situated in a desert, it gets only about half
an inch of rainfall per year. Yet the atmospheric humidity
is around 98 percent. That’s why UTEC, one of Peru’s
best Universities of engineering and technology, created
a unique billboard that generates portable drinking water
by getting moisture out of the humid air.

4. Game of Thrones (Dragon Shadow)
HBO
A Dragon looms in the shadows for HBO.
HBO continued its promotional activity for the return of hit TV show Game of
Thrones firstly in the New York Times; with an advert featuring a large dragon
shadow lurking ominously over a double page spread.
Though the news ‘shadowed’ was false, the stories themselves are variations of
on-going and future storylines related to the series; and are covered in-depth
here: Dragon Shadow Stories
Continuing the dragon theme, the New York Times advert was followed up with
similar shadows covering the HBO office in LA, across the Hollywood Reporter and
IMDB.com websites, and numerous other media outlets.
The shadow adverts follow the release of the Season 3 trailer, which has already
garnered over 17 million YouTube views since its release on February 22nd, and
can be viewed here

5. Game of Thrones (Dragon Shadow)
HBO

6. Best Bus Stop Ever
Qualcomm
Bus stops are one of those boring places that people
look for anything to do and look at because nothing
exciting ever happens at a bus stop.
Until Qualcomm came up with this brilliant execution to
brighten up the day of those involved and also work as a
great marketing campaign.

7. Tastable Print
Fanta
Now this surely brings a new meaning to Making You Eat
Your Own Words.
Billed as the world’s first tastable ad, Fanta have
released an edible advert, offering the public the
opportunity to taste the fizzy drink in question while
digesting their publication of choice.
It’s a simple scenario; readers are offered an alternative
to the ‘standard’ full page advert - they can eat the
advert to experience the full taste of the product
advertised.
While it can be debated as to whether the advert is in
good taste or not, what can’t be denied is the
uniqueness of the advert and its offering to advertisers.
Now....orange you glad you read this piece....

8. A Date To Remember
Nivea
Following on from the airport incidents, in another stress
related situation, Nivea brings us a date to remember
(or forget).
In this, Nivea allows us to shape the date and see how
the girl reacts in the most stressful situations, no thanks
to us.