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Mobile Presentation
- 1. MOBILE/TABLET DESIGN PRESENTATION By Shaneali Mawji
- 2. MOBILE USAGE • Since 2003 Cell Phone usage in the Sales US has increased from 34 million to Cell Phone 203 million in 2013 owners • 45% of cell phone’s owned are smartphones Smart phone owners No Cell Phone Information taken from http://www.accuconference.com/blog/Cell-Phone-Statistics.aspx
- 3. TABLET USAGE • 13M in 2010 Sales • 54.8M in 2012 • 41% use internet on Tablets • 61% made purchases on Tablets Own a tablet • 38% purchased after Tablet ads Don't own Tablet Information taken from http://swipetelecom.com/blog/?p=956
- 4. GROWTH • Tablet usage est. 117.5M by 2015 • Smart Phone usage est. 236.8M by 2015 • Increased purchases via mobile devices Information taken from http://swipetelecom.com/blog/?p=956
- 5. IMPACT ON WEB DESIGN • Need for adaptive websites • Support for all devices • Mouse focused UI’s declining Image credit to www.impulsestudios.ca
- 6. TECHNOLOGY FOR MOBILE DEVICES • Fluid Layouts • HTML5 Image credit to www.switched.com
- 7. BAD MOBILE DEVICE WEBSITES www.Wechoosethemoon.org www.moodstream.gettyimages.com
- 8. GOOD MOBILE WEBSITES www.iphone.fieldschryslerdodgejeepram.com www.Apple.com
- 9. RECOMMENDATIONS • Nokia website • Not mobile friendly • Redesign for mobile resolutions • Utilize Windows 8 UI
- 10. OVERVIEW Image credit to dystopia2.pbworks.com • Mobile is the way forward • Increased growth • Future of technology
Hinweis der Redaktion
- Since 2003 Cell Phone usage in the US has increased from 34 million to 203 million in 2013 This shows a grown of 16.9 million users per year or 1.4 million per month.82% of the American population owns smart phones and 45% of them own smart phones. Based on a population of 312 million (according to http://www.statista.com/statistics/19320/total-us-population/) This means the smart phone market is approximately 115,128,000 people in USA alone.As see in the pie chart, almost 30% of the American population is using smart phones on a daily basis.
- In 2010 13 million people owned a Tablet.This number increased to 54.8 million by 2012 and continues to increase at a fast pace.41 % of tablet users use the internet on their tablets while a massive 61% use it to make content purchases or shop from their tablets.38% of these buyers purchased a product or service after seeing an ad on their Tablet. This shows a huge market available for businesses to capitalize on by targeting tablets in their marketing strategies.
- According to the steady growth of Tablet usage I have estimated that by 2015 approximately 117.500.000 people will be using tablet devices.This trend can also be seen in smartphone usage which I estimate to be about 236,800,000 people by 2015 or 75% of todays American population.Based on these increases I would suggest that there would be a huge increase in purchases via mobile devices as majority of the population will be using them to access the internet and web apps such as eBay, Amazon, and Etsy.
- Mobile devices have affected web design in the sense that websites need to be coded in a way that allows them to adapt to the display of every device. It becomes difficult to cater to every display size and resolution without needing to redesign the website 20-30 times for different devices and resolutions.Websites need to be designed to support all of these devices especially now that such a high percentage of the population uses mobile devices.Mouse focused User interfaces are declining in popularity now that mobile devices are becoming so dominant. This is evident through Microsoft’s new Windows 8 OS which utilizes touchscreen capabilities to navigate through the operating system. Apple still uses a mouse centric UI for their OSX on laptops and desktops but Windows has decided this is becoming less popular and is trying to capitalize on the new app centric UI.
- The use of fluid layouts allows websites to adapt to multiple resolutions as they are presented to the page. This means 1 website design can work on multiple displays and resolutions without the need for dozens of CSS style-sheets in order to make the page work.HTML5 is a great advantage for websites as it allows them to play videos and use interactive applications without the need to worry about compatibility the way Flash does. For instance, most mobile devices no longer support Flash and so many pages no longer are accessible on these devices whereas HTML5 works on almost every device and browser.
- As you can see from these two website screenshots, neither are designed to work on mobile devices as they are based on Flash. This means they are completely inaccessible to any mobile user whose phone does not support Flash. Currently only Android devices have flash support and neither IOS nor Windows Phone support it or plan to support it in the future as they are pushing for HTML5.
- Apple.com and Fields auto group both use great websites for mobile devices. While Apple’s website might be harder to see, their buttons are sized perfectly to allow accurate clicking with your finger while also maintaining that crisp clean look of their desktop website. Fields have utilized a more traditional mobile design in which the website is laid out vertically and has enlarged navigation buttons which allow easy operation using fingers. Both of these websites work fantastically on mobile devices and do not utilize flash as they are trying to be as mobile friendly as possible.
- Nokia needs to desperately update their website to support mobile devices properly. For a company who released a flagship phone that is one of the best seen all year, their website clearly lets them down in terms of being mobile friendly. Text is impossibly hard to read and you get the feeling that you are looking at their page from a 10 story building. They need to redesign their website to work on all mobile resolutions by perhaps using a fluid layout that would allow the page to adjust to a device automatically.Perhaps using the windows 8 UI they could not only market their phones but also show everyone how much better this UI is versus the traditional mobile OS devices.
- Overall I have to say Mobile support is of utmost importance as this trend is never going to stop. Everyone is always wanting the newest portable device and the technology will continue to develop as mobility is the number 1 factor today. Clunky laptops are being replaced by sleek tablets but who knows, maybe in 5 years there will be a new tablet that shoots a hologram out of your hand. The most important factor is to stay ahead of the curve and make sure your website and apps work on all these devices. The growth of mobile usage is not going to die out anytime soon. It is going to continue increasing until almost everyone on the planet is accessing the internet via a mobile device because it is cheaper and easier to use a mobile device to get onto the internet.Technology is constantly pushing the boundaries of mobility and this will continue to do so until phones are simply chips that embed into our skin and project a HUD display over our eyes!