1. Le Général Hôtel
Shalini Sungkur
Adrien Reydy MBA2B

2. Google.com Research

3. Bing.com Research

4. Google Results
Google click
• The hotel website appears in first position
• The name, the location, map position and the type
are precised
Hotel website click:
• Introduction page with video
• Welcome/home page
• Selection of services
•

5. Bing.com Results
Bing click
• The hotel websites appears in 4th position after
third parties
• No information about location, type and map
position
Hotel website click:
• Introduction page with video
• Welcome/home page
• Selection of services
•

6. 3rd party analysis
• Booking.com
Name and complete adress
Link to the map, and social
network
Photos/description/
rooms/services
Comments and grade
Booking
General condition of selling

7. 3rd party analysis
• Only-recommended.com
Video
Reservation to check
availibilities
Name/adress
Grade/Comments
Description of the hotel only
Map

8. Conclusion
As an evaluation the third party which
represents the best the hotel is booking.com.
Also as a conclusion, the hotel should maximize
listings in 3rd parties in order to make the
customers be more interested in the hotel and
make a reservation on it.