The song chosen for the music video incorporates both the indie and soul genres. To properly include conventions from both genres, research must be conducted into each genre's conventions so they can be represented in the video. Some conventions of indie include scruffy appearances, edgy guitars, and narrative shots that are usually symbolic. Soul conventions commonly include casual dress, lyrics based on personal experiences and emotions, and a monotone color scheme.

1. For our music video the song we have chosen is an indie/soul fusion. Because
our song incorporates multiple genres, we have to research into both
genres in order to include the relevant conventions.
Scruffy appearance
Edgy
Guitars
Usually Indie
a band Conventions Narrative shots are
usually symbolic
Mainly Blacks, greys,
performance reds
shots Studio/ Stage
settings
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2. Rhythm and Blues
Casual dress
Usually about
family or love
Soul
Lyrics based on
Conventions Monotone colour
personal experience
and emotions scheme
Slow editing and cuts
Gospel-style
No CGI

3. Potential Artist Analysis
Plan B
• Plan B is a British singer.
He represents multiple
genres such as soul, hip
hop, pop and acoustic.
• His songs are often
about or based on
personal
experience, which
comes across in his
singing and rapping.

4. Alex Clare
• Alex Clare is another
British singer, who is
well known for his
soundtrack to the
Internet Explorer
advertisement.
• His style of music is a
mix of electronica,
alternative rock and
dubstep.

5. Maverick Sabre
• Maverick Sabre is a Irish-
English singer/songwriter.
• He falls into a number of
genres, including; Soul,
R&B, reggae fusion, post-
dubstep, hip hop.
• I feel he would be the best
artist to go with, because
his music videos look very
Indie, but his voice is very
soulful making it an
interesting concept and
provide a better range of
ideas for our music video