4 steps to business success on Facebook Facebook took our brand MIISHKA as a case study example to showcase "how to" on Facebook. http://www.miishka.com/

1. 4 steps to business success on
Facebook

2. 4 steps to business success on Facebook
Build your Facebook Page
Connect with new fans using multiple Facebook Ads
Engage your fans with quality content
Influence friends of your fans with your Pages social activity

3. 1. Build your Facebook Page
Go to facebook.com/page
Complete your business information
Add a profile and cover photo
Invite fans to like your Page
Promote your Page URL in all marketing materials
facebook.com/page

4. Go to www.facebook.com/pages

5. Choose the right category…

6. 3 key steps..
Step 1:
Step 2:
Step 3:

7. Invite Friends and contacts..

8. Add a Cover Photo..

9. And You Are Done!

10. Complete an existing Page..

11. 2a Connect with new fans using Facebook Ads
facebook.com/ads/create

12. 2b Create multiple well targeted Facebook Ads
Create 4 or more versions
Target effectively
Test different combinations
Analyze Ads performance
facebook.com/ads/manage

13. 3. Engage your fans with quality content
Create a conversational calendar
Post at 1-2 times a week
Be timely, relevant & authentic
Share engaging content
Highlight important stories using the ‘star’ and ‘pin’ functions
facebook.com/yourpagename/page_insights

14. 4. Influence the friends of your fans by
promoting your Pages social activity
Sponsored Stories
Eric likes this brand Eric likes this brand
Your Brand
Like
STEP 1: Eric ‘likes your STEP 2: A story is generated on STEP 3: You can promote* the story
Page’ Eric’s friends’ News Feeds, about Eric ‘liking your Page’ so this
which they may or may not see will show up as an Ad on the right
hand side or as a boosted post in the
newsfeed
*We recommend that you reach 100+ fans before starting
to promote social activity from your Page
facebook.com/ads/create

15. Key steps to business success on Facebook
Build your Facebook Page
Connect with new fans using multiple Facebook Ads
Engage your fans with quality content
Influence friends of your fans with your Pages social activity

16. Thank You