Meet Andy in person at the 2016 Top Talent Summit: http://www.toptalentsummit.com/

1. The A-Z of How To Use
Google Plus For Recruiting
Presented by
Andy Headworth
Social Recruiting Conference
Calgary 11th May 2015

2. Why should I even
bother with
Google+ for
recruiting?

3. A regular part of your social recruiting toolbox
+

4. Familiar stream style

5. Menu dropdown

6. Essential for SEO and search
People searching
People searching & community
Messaging and hangouts (& app)
Company pages
Notifications and all settings
Stream and posting content
G+ Menu
Pinterest ‘lookalike’
Schedule Hangouts On Air

7. Profile

8. Circle strategy
• Skills
• Job titles
• Industries
• Competitors
• Target Companies
Sourcing
Pipeline
Tracking

9. Align Circles with curated content
Architecture
Rail
Construction
Civil
Engineering

10. Circles

11. Circles

12. Circles

13. site:plus.google.com
inurl:about “About – Google+”
"lives ** calgary|Alberta”
"marketing manager"
Circles

14. Circles

15. Your new circle

16. Sharing circles
• Colleague
• Team
• Community

17. Circle members
Remember: No email and no
‘permission’ given

18. Circle members

19. Communities

20. Communities

21. Communities

22. Communities
556 Marketers who attend marketing ‘Meetups’ in Calgary &
2793 members of the Calgary Marketing Club on LinkedIn

23. Community members

24. Many G+ communities to learn from

25. Communities are all different
Some even allow you to post jobs!

26. Lots of members, but searching is not easy
X-ray doesn’t work
effectively on communities
But they have joined for a
reason…..

27. Hangouts

28. Hangouts - Messaging
• One to one messaging
• Group messaging
• Photos, videos, GIF’s, maps, emoji
• Messaging syncs between all
devices

29. Hangouts – video
• Easy to use video calls
while while in messages or
Gmail
• One to one calls
• Group calls up to 10
people
• Hangout apps like Draw,
Effects and Lower Third
• On Air
• Live streaming – schedule, HD, YouTube & your website video
call. Automatically saved to YT channel
• Live conversations – live interactive conversations
• Excellent participant settings customisation

30. Hangouts – calling
• Make calls from desktop,
iOS & Android
• Completely free to other
Hangout users
• Call nearly all phone
numbers in Canada and US
for FREE & low
international rates

31. How to do Hangout

32. How to do Hangout

33. How to Hangout with someone

34. How to do a Hangout On Air
1. Connect your YouTube account to Google+ account
2. Invite specific people (email) or G+ Circles
3. Then name your Hangout

35. How to do a Hangout On Air

36. How to do a Hangout On Air

37. https://youtu.be/bS-spjHXlY8
Hangout On Air

38. Why should your company do Hangouts On Air?
• Communicate your brand’s culture and personality
• Give your brand a human factor that people can relate to
• Increase brand recognition and build a following
• Position your brand as a thought leader in your field
• Demonstrate your expertise and knowledge
• Transparency and access to recruiters
• Candidate Help, Q&A
• SEO
• Build a new channel - YouTube
Hangout On Air

39. https://youtu.be/yr4LZEtPTDA

40. Google+ business pages generally represent entities like brands, businesses
or companies and have their own set of benefits and constraints.
A page can have multiple administrators. A business page cannot +1 another
page, can’t +1 content on the wider web and cannot add people to circles
(unless users mention the page or add it to their circles first).
Google+ profiles represent individuals, have one administrator and let you
add people and pages to your circles, +1 other pages and +1 content across
the web.
Pages

41. Pages – Business Pages
• Easy to set up
• Create your business page with information about your
company, including pictures and videos.
• SEO
• Google has connected these pages to their mapping
system and uses them in results for local searches. Gold
dust in search
• Make sure your Google Plus page links to your website.
• Custom URL, as in:
https://plus.google.com/+YourCompanyName.
• Keywords – tagline and profile
• Link all your other social media profiles.

42. Share and Schedule content from across the web
with tools like Buffer and Hootsuite
Pages – Business Pages

43. Collection *NEW*

44. Google+ Tools
http://hangouttoolbox.com/
http://www.circlecount.com/
https://friendsplus.me/
https://buffer.com/
http://www.hootsuite.com/

45. Essential for SEO and search
People searching
People searching & community
Messaging and hangouts (& app)
Company pages
Notifications and all settings
Stream and posting content
G+ Recap
Pinterest ‘lookalike’
Schedule Hangouts On Air

46. http://goo.gl/K3c55a

47. andy.headworth@sironaconsulting.com
sironaconsulting.com/blog/
linkedin.com/in/andyheadworth
twitter.com/andyheadworth
facebook.com/sironaconsulting
plus.google.com/+andyheadworth
http://sironaconsulting.com +44 1903 206249 | +44 7788 726019