It is the Bu

1. Business
Plan of
APE
OPTICAL
April 23
2012
Product base business and which is Optical products like
Eyeglasses, Sunglasses, Prescription sunglasses, and
Contact lenses. This is the 3years Business Plan for the
organization.
M. Shaharyar
Saeed (CEO)

2. 2
MOHAMMAD ALI JINNAH UNIVERSITY KARACHI,
PAKISTAN
M. Shaharyar Saeed
Dated; April 23rd , 2012
Entrepreneurship
Section “B”
Business Plan
Ms.Afsheen Danish

3. 3
Table Of Content:
Executive Summary...............................................................................................5
The Company..........................................................................6
 Introduction.....................................................................................................................6
 Name and Location.........................................................................................................6
 Name and Addresses of Principal..................................................................................6
 Nature of Business...........................................................................................................6
 Statement of Financial needed.......................................................................................6
 Statement of Confidentiality of report..........................................................................7
Mission Statement.........................................................................................7
Vision Statement ...........................................................................................7
Industry Analysis....................................................................8
 Industry Product..........................................................................................................8
 Industry Activities........................................................................................................8
 Forecast and the Trend of Industry ...........................................................................9
 Products ........................................................................................................................9
 Market Size Statistics ................................................................................................11
 Market Forecast.........................................................................................................12
 Competitors Names....................................................................................................13
Marketing Plan....................................................................14
 Market Analysis Summary.........................................................................................14
 Target Market..............................................................................................................15
 Availability...................................................................................................................15
 Customer Connection..................................................................................................15
 Customer Characteristics ...........................................................................................15
 SWOT Analysis............................................................................................................16
 Marketing Expense/Budget ........................................................................................17

4. 4
Financial Plan ......................................................................18
 Investment and Financial ...........................................................................................18
 Monthly Expense Table ..............................................................................................19
 Projected Income Statement 1st year ........................................................................20
 Projected Income Statement 2nd year.......................................................................21
 Projected Income Statement 3rd year.......................................................................22
 Projected Balance Sheet 1st year ...............................................................................23
 Projected Balance Sheet 2nd year..............................................................................24
 Projected Balance Sheet 3rd year ..............................................................................25
 Cash Flow Statement...................................................................................................26
 Source of Funds ...........................................................................................................28
 Conclusion....................................................................................................................28

5. 5
Executive Summary
The Title of the Business is APE Optical which is the abbreviation of All
Partners Enterprise. Because this Business is the collaboration of University
students and the idea behind this business is made by their all 5 partners, that
is why we made its name APE.
The introduction of this Organization is that, this is the Product base business
and which is Optical products like Eyeglasses, Sunglasses, Prescription
sunglasses, and Contact lenses. This is the 3years Business Plan for the
organization which can be vary in the future according to the situation in any
department.
Source of funds invested directly by the partners with a total investment of
1.2million estimated.
The area which we have considered is the NIPA Chowrangi, Gulshan-e-Iqbal
Town, Karachi, Pakistan.
The optical shop services to students as the main target products in mainly
low-grade glasses, including frames, glasses, a variety of frame glasses,
contact lenses and care solutions concurrently, tablets, invisible mirror boxes.
The Target Market is the in between the ages of 10years to 45years working
is Truly based on the Customization that what customer needs from us to
buy.

6. 6
The Company
Introduction:
The introduction of this Organization is that, this is the Product base business and
which is Optical products like Eyeglasses, Sunglasses, Prescription sunglasses,
and Contact lenses. This is the 3years Business Plan for the organization which
can be vary in the future according to the situation in any department.
Name and Location:
The Name of the business is APE Optical. The area which we have considered is
the NIPA Chowrangi, Gulshan-e-Iqbal Town, Karachi, Pakistan.
Names and Addresses of Principals:
M. Shaharyar Saeed D1-8/1, Malir Extension Township Karachi,Pakistan.
NajamSaleem 601/15 F.B Area, Dastagir Society Karachi, Pakistan.
Manoj Kumar 23-Pak, DHA Phase IV, Karachi, Pakistan.
Awais Zaheer Block 52P, P.E.C.H.S, Karachi, Pakistan.
Osama Mehmood A-670, F.B Area Karachi, Pakistan.
Nature of the Business:
Our business is both product and the Service base business. In which we deals
directly with the customer on shop and also with the online store through web site.
Statement of Financial Needed:
By the help of all partners APE Optical starts with Rs. 1.2million and the APE
Optical established with help of 5 Partners and all are active partners. Each partner
contribute Rs. 0.24million.

7. 7
Statement of Confidentiality of Report:
The information which is used in this report that it is solely for internal use, for
evaluation and planning purposes only, and this information shall not be disclosed,
duplicated, used in whole or in part, for any other reason whatsoever.
Mission Statement
“To create value & make difference”
Vision Statement
“To create uniqueness in our product & become the
leader the market”

8. 8
Industry Analysis
What is the Eye Glasses & Contact Lens Stores Industry?
Eyewear retailers sell eyeglasses, contact lenses, sunglasses, safety eyewear and optical
accessories. These stores may also provide fitting and lens processing services. The industry
excludes the manufacture of lenses, online and mail-order retail of optical goods and sales at
optometrist doctors’ offices.
Industry Products
Frames
Eye examinations
Prescription lenses and lens treatments
Contact lenses Sunglasses
Industry Activities
Prescription eyeglass retailing
Contact lens retailing
Sunglass retailing
Optical accessories retailing
In-house lens processing

9. 9
Forecast and the Trend of the Industry:
The forecast of the industry is that, There are lot of scope in this side of the
business because after the deep research we come to know that in this industry or
business we can find lots of potential or normal customers from the market. There
are lot of Schools, colleges and the Universities in the market that can be the most
preferable in this time, because most of the students are willing to pay for the new
designs and the new fashion of Eyeglasses, Sunglasses, Prescription sunglasses,
and Contact lenses in the market according to the season and the trend.
If we talk about the future market of the business is that this business will run time
to time because according to market survey in Karachi we got more than 100,0000
potential customers.
Products:
These are the products of the New era which have found according to the future predictions.
And this is not enough the research is being done for our potential customers.
The following modern eyeglass lenses are lighter, thinner, and more scratch-resistant than glass
lenses or the older, common plastic lenses.
Polycarbonate lenses. These eyeglass lenses are impact-resistant and are a good choice for
people who regularly participate in sporting activities, work in a job environment in which their
eyeglasses may be easily scratched or broken, and for children who may easily drop and scratch
their eyeglasses. Polycarbonate lenses also provide ultraviolet protection.
Trivex lenses. Made from a newer plastic with similar characteristics of polycarbonate lenses.
It is lightweight, thin, and impact-resistant and may result in better vision correction than the
polycarbonate lenses in some people.
High index plastic lenses. Designed for people who require strong prescriptions, these
eyeglass lenses are lighter and thinner than the standard, thick "coke bottle" lenses that may
otherwise be needed.

10. 10
Aspheric lenses. These eyeglass lenses are unlike typical lenses, which are spherical in shape.
Aspheric lenses are made up of differing degrees of curvature over its surface, which allows the
lens to be thinner and flatter than other lenses. This also creates an eyeglass lens with a much
larger usable portion than the standard lens.
Photochromic lenses. Made from either glass or plastic, these eyeglasses change from clear to
tinted when exposed to sunlight. This eliminates the need for prescription sunglasses. These
eyeglass lenses may not darken in a car because the windshield could block the ultraviolet rays
from the sun.
Polarized sunglasses. Light reflected from water or a flat surface can cause unwanted glare.
Polarized lenses reduce glare and are useful for sports and driving. These lenses may cause the
liquid crystal displays on the dashboard of cars to appear invisible.
The type of vision problem that you have determines the shape of the eyeglass lens. For
example, a lens that is concave, or curves inward, is used to correct nearsightedness, while a
lens that is convex, or curves outward, is used to correct farsightedness. To correct astigmatism,
which is caused by distortions in the shape of the cornea, a cylinder shaped lens is frequently
used. Simply put, the eyeglass lens is a tool you use to focus light appropriately onto your
retina.

11. 11
MARKET SIZE STATISTICS:
Eye Glasses and Contact Lens Stores
The total market size for the Eye Glasses and Contact Lens Stores industry includes
statistics on all companies, both public and private. In addition to total revenue, the
table contains details on employees, companies, and average firm size. Use this market
information to research and analyze growth rates and the Eye Glasses and Contact Lens
Stores industry outlook based on quantitative research and hard data.

12. 12
MARKET FORECAST:
Eye Glasses and Contact Lens Stores
Market forecasts show the long term outlook & trends for Eye Glasses and Contact
Lens Stores. The following five-year forecast utilizes advanced econometric
techniques that take into account both short-term and long-term growth trends.

13. 13
EYE GLASSES AND LENS COMPETITOTRS NAME
ADDIDAS
GUCCI
PRADA
DIESEL
MODO
NIKE
VERSACE
POLO
BOSS
WARLUX
ITALIAN DESIGN
3TRENDY OPTICAL
These are all the competitors of our product. It includes local and foreign market
competitors.

14. 14
Marketing Plan
Market Analysis Summary:
The optical shop services to students as the main target products in mainly low-
grade glasses, including frames, glasses, a variety of frame glasses, contact lenses
and care solutions concurrently, tablets, invisible mirror boxes. The Target Market
is the in between the ages of 10years to 45years working is Truly based on the
Customization that what customer needs from us to buy.
"APE" optical shop with advanced equipment, optometry, optometry technology
professional, and affordable products, to provide customers with excellent service
and appointed a senior optometrist. Services include: free computer optometry,
glasses free maintenance, free cleaning glasses, eye free consultation, expert
professional optometry. Service Features: expert Zuotang optometry; advanced
computer refractor main sleep; quality services; absolute affordable glasses ; in
normal circumstances, within six months the case of any structure may be
attributable to the product itself, production and material adverse situation, we will
give you a free replacement product of equal value (normal wear and tear,
scratches or improper use unless .) technology to ensure: Dispensing luminosity
within two weeks of any discomfort, we will be free for you to re-examination, if
necessary, the main target market of students. After investigation, myopia in 80%
of the students is a great market potential of the glasses consumer market.

15. 15
Target Market:
Our Target market is specially the students of the universities, Colleges, Centers,
Schools and the Institutes which are situated at NIPA and its surroundings.
And another thing is that we are also looking forward for all ages. Like in the age
of 5years - 70years. Men and Women both categories with all varieties.
Availability:
The availability of our products are easily available on the main outlet of the NIPA
and by Online you can buy our products easily. You can modify your products
means Customization by your choice.
Customer Connection:
Our customers connection are mainly depends on our Feedback or Our Call Centre
department. We are also having Email Department which gives the daily
promotions to our Customers and the Potential Customers and the SMS marketing
will also help us to create connections with our growing Customers.
Customer Characteristics:
Our Customer characteristics are youth people specially. The students who are
looking for the new innovative designs and by the passage of time changing the
Trends or the Fashion.

16. 16
APE Marketing SWOT ANALYSIS
STRENGTHS
Different varieties of glasses will provide.
Nominal price charge will customer.
Customization eye glasses.
Offer discount packages.
Full finance control.
Competitive advantage.
WEAKNESSES
Not registered business.
Lack of skills.
New in market.
Lack of experiences.
Lack of finance availability.
Lack of available resources.
Uncertainty risk.
OPPORTUNITIES
Online transactions.
Youth target market.
THREATS
Imitate product.
Government duties.
Branded glasses.
Competitor.
Inflation.
Economic Stability.

17. 17
Marketing Expense / Budget
This marketing budget tell you about the expenses of it. These are the forms of
marketing related to our Business APE.
Now here is the Marketing Budget:
Form Media Number Frequency
Unit
Cost
Total
Cost
Pena flex
Physical
Location 60
3 times in a
year 150 9000
Pamphlets
Physical
Location 10000
2 times in a
year 0.25 2500
Online Marketing Websites 1 At once 15000 15000
SMS Marketing
Cell Phones/
Software Unlimited No limit 1500 1500
Social Media on Pages
Internet
Facebook Unlimited No limit 0 0
Total 28000

18. 18
Financial Plan
Investment and Financial:
Source of funds invested directly by the partners with a total investment of 1.2million estimated.
Every partner is giving 240 hundred thousand Pakistani Rupees (PKR).
In which 200,000 is the Deposit or Advance for the Property or Shop.
Mirrors
Counters
Splits or Air Conditioner
Initial Inventories
Furniture
Decoration
Electronics Appliances
Electricity Generator
We are 5 partners in this Business and every partner have equally rights and shares in this
Business. The expected Income will be divided in between us equally.
M. Shaharyar Saeed will be working as a CEO of the organization who is arranging all the
activities of the organization and assigning the work to their partners respectively.
Najam Saleem will be working as the Finance activities of the organization.
Awais Zaheer will be working as the purchaser of the required products and fulfilling all the
requirements of the organization.
Manoj Kumar will be working as the salesman on the shop who deals with the customer directly
because his marketing experience is good in it.
Usama Mehmood will handle all the online selling and purchasing.
Here are some different monthly Expenses are given below;

19. 19
Monthly Expenses Table
Expense Amount Rs.
Rent Expense 25,000
Electricity Expense (Monthly) 5,000
Employees Salary (Monthly) 5,000
Other Expenses (Monthly) 5,000
Total 40,000
The Financial plan seeks to reflect the financial implications of your marketing,
people and operational plans in the form of profit-loss accounts, cash flows, and
balance sheets.
For the Financial Plan of APE Optical, made some assumption and according to
these assumptions we prepare Financial Report for the APE Optical.

20. 20
Projected Income Statements
There are projected Income statements for the APE Optical are given below:
1st Year
APE OPTICAL
Projected Income statement
For the period ended on 31 Dec, 2012
Sales 312,000
less: Cost of goods sold -199680
Gross profit 112320
less: Expenses:
Salaries Expense xxx
Rent Expense 300,000
Petty Cash Expense 6,000
Utilities Expense 60000
Total expenses 366000
Operating Loss -253680
Add: Other income
Consultancy Income 78,000
Designs Commission Income 50000
Total Other Incomes 128,000
Net Loss -125,680

21. 21
Now this is the 2nd year's Income Statement:
2nd Year
APE OPTICAL
Projected Income statement
For the period ended on 31 Dec, 2013
Sales 624,000
less: Cost of goods sold -399360
Gross profit 224640
less: Expenses:
Salaries Expense 60000
Rent Expense 300,000
Petty Cash Expense 6,000
Utilities Expense 60000
Total expenses 430000
Operating Loss -205360
Add: Other income
Consultancy Income 124,800
Designs Commission Income 70000
Total Other Incomes 194,800
Net Loss -10,560

22. 22
Now this is the 3rd year's Income Statement:
3rd Year
APE OPTICAL
Projected Income statement
For the period ended on 31 Dec, 2014
Sales 936,000
less: Cost of goods sold -599040
Gross profit 336960
less: Expenses:
Salaries Expanse 60000
Rent Expense 300,000
Petty Cash Expense 10,000
Utilities Expense 60000
Total expenses 430000
Operating Loss -93040
Add: Other income
Consultancy Income 187,200
Designs Commission Income 80000
Total Other Incomes 267,200
Net Profit 174,160

23. 23
Projected Balance Sheets
These are the 3 years Projected Balance Sheets for APE Optical are given below:
1st Year
APE OPTICAL
Balance sheet
For the period ended December 31, 2012
ASSETS EQUITIES & LIABILITIES
Current assets Current liabilities
cash in hand 100,000 Accounts payable xxx
cash at bank 100,000
accounts receivable xxx Advertising payable 25000
Prepaid Rent 300,000
Inventory 100,000
Fixed assets
Furniture and Fixtures 200000
Equipment 89,320 Owner's equity
Machinery 50000 Capital Shaharyar Saeed 240000
Capital Najam Saleem 240000
Capital Osama 240000
Capital Manoj Kumar 240000
Capital Awais 240000
Less: Drawing -150000
Add: Net Income -125680
Total assets 949320 Total Equities 949320

24. 24
Now this is the Balance Sheet for 2nd year:
2nd Year
APE OPTICAL
Balance sheet 2nd Year
For the period ended December 31, 2012
ASSETS EQUITIES & LIABILITIES
Current assets Current liabilities
cash in hand 145,000 Accounts payable 58,060
cash at bank 82,000
accounts receivable xxx Advertising payable 28000
Prepaid Rent 300,000
Inventory 80,000
Fixed assets
Furniture and Fixtures 55000
Equipment 23,500 Owner's equity
Machinery 5000 Capital Shaharyar Saeed 205000
Capital Najam Saleem 50000
Capital Osama 50000
Capital Manoj Kumar 150000
Capital Awais 205000
Less: Drawing -100000
Add: Net Income -10560
Total assets 635500 Total Equities 635500

25. 25
Now this is the Balance Sheet of 3rd Year:
3rd Year
APE OPTICAL
Balance sheet 3rd Year
For the period ended December 31, 2012
ASSETS EQUITIES & LIABILITIES
Current assets Current liabilities
cash in hand 250,000 Accounts payable 99,340
cash at bank 150,000
accounts recivable xxx Advertising payable 32000
Prepaid Rent 300,000
Inventory 26,000
Fixed assets
Furniture and Fixtures 12000
Equipment 15,000 Owner's equity
Machinery 5000 Capital Shaharyar Saeed 180000
Capital Najam Saleem 72500
Capital Osama 100000
Capital Manoj Kumar 150000
Capital Awais 50000
Less: Drawing -100000
Add: Net Income 174160
Total assets 758000 Total Equities 758000

26. 26
CASH FLOW STATEMENT
The statement of cash flows is one of the main financial statements. (The other
financial statements are the balance sheet, income statement, and statement of
stockholders' equity.)
This is the Cash Flow Statement of APE Optical of 3 years:
APE OPTICAL
CASH FLOW STATEMENT
FOR THE PERIOD ENDED DEC 31st
2014
Cash flow from operating activities
EBIT (xxxx)
Adjustment of non-cash
Depreciation (33932)
Increased in Accounts Receivable (xxx)
Increased in Inventory (100000)
Increased in accounts payable (xxx)

27. 27
Advertising payable (25000)
Tax payment ( in the future)
Net cash flow from operating activities
(158932)
Cash flow from investing activities
Increased in fixed assets (200000)
Increased in machinery (50000)
Increased in equipment (89320)
Net cash flow investing activities
(339320)
Calculation of purchased or sales of fixed assets
Fixed assets at start 339320
Less: depreciation (339320 × 10%) (33932)
Total fixed assets at start 305388
Less fixed assets at end ( --- )
Purchased of fixed assets 305388

28. 28
Sources of Funds:
The sources of Funds are , we all partners. We contributing our investments into
APE Optical to make it successful in present or in the Future.
Conclusion:
This is the Business Plan for the APE Optical. Hope that we will success in the
future according to our assumptions which we have mentioned in this Business
Plan. May ALLAH give us success. Ameen
Regards;
M. Shaharyar Saeed