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Mobile trends and impressions
1.
Mobile Trends and
Impressions Shafaq Abdullah Shafaq.abdullah@gmail.com @shafaq110 © 2012 Zenprise, Inc. All rights reserved. 1
2.
Agenda
• History of Mobile Software Revolution • Convergence • Mobile OS Trends: Android, iOS, WinPhone 7 © 2012 Zenprise, Inc. All rights reserved. 2 © 2011 Zenprise, Inc. All rights reserved. 2
3.
Software: new era
for telcos and OEMS New innovation rules © 2012 Zenprise, Inc. All rights reserved. 3 © 2011 Zenprise, Inc. All rights reserved. 3
4.
Worlds apart:Telecom and
Software Industry Telecom world Software world Services Comms-centric Entire needs portfolio Risk-taking Predictability/ de-risking Entrepreneurship/uncertainty Innovation path 100s of close partners 100,000 of dev Process Waterfall Agile For Start “Sign an NDA” “Download SDK” © 2012 Zenprise, Inc. All rights reserved. 4
5.
Maps of OEMS:
PostAndroid era © 2012 Zenprise, Inc. All rights reserved. 5
6.
Convergence = screen
+ experience © 2012 Zenprise, Inc. All rights reserved. 6
7.
Web 3.0 =
web apps ? • Web apps proliferation by web benefactors Google, Microsoft, Apple… • Webkit adaptation on more than half a billion handsets till 2011 half • By leveraging web technology, dev community comes free • Reduces dev costs for cross-platform apps in mobile, tablet, PC, TV, automotive © 2012 Zenprise, Inc. All rights reserved. 7
8.
Web app vs
Native app © 2012 Zenprise, Inc. All rights reserved. 8
9.
Battle for Ecosystem ©
2012 Zenprise, Inc. All rights reserved. 9
10.
Mobile Businesses
Business and Software Apple: Iconic, Control over user experience with premium Apple = Device + Software + Online Store Apple = Dell + Microsoft + Gap Goolge : Freemium Flatten (Android , Chrome OS) Expand (Google Docs, Map, Google Chat, Google Voice, Gmail, Google+ …) Mine Hardware: © 2012 Zenprise, Inc. All rights reserved. 10
11.
Android OS
• Android = OS + middle-ware + application • Open Source developed by Google and OHA • Linux 2.6 kernel with enhanced memory and security extension • Libraries (such as libc) in C/C++ to be used by framework • Application Framework exposes API • Applications developed using Java © 2012 Zenprise, Inc. All rights reserved. 11
12.
Android OS 4
NFC Wifi-Direct Enterprise • VPN Service VpnService • Device Policies • Certificate Management KeyChain © 2012 Zenprise, Inc. All rights reserved. 12
13.
SmartPhone getting smarter
Phone Wallet Keys Two are going away. Pick One! © 2012 Zenprise, Inc. All rights reserved. 13
14.
Where we are
with Android • Android OS: dozens of devices • Fragmentation or “Differentiation” © 2012 Zenprise, Inc. All rights reserved. 14
15.
Virtualization on Mobile
• Same but different than Desktop VM • OKL4 Microvisor © 2012 Zenprise, Inc. All rights reserved. 15
16.
Virtualization in Android ©
2012 Zenprise, Inc. All rights reserved. 16
17.
Virtualization
• Cost Reduction • Android Updates and Fragmentation • Security • End-User experience © 2012 Zenprise, Inc. All rights reserved. 17
18.
Quasi Virtual OS
EnterPrise Enterprise App1 App2 Package Notification Content Manager Manager Provider Libs Dalvik VM Enterprise-enabled Android OS Linux Kernel © 2012 Zenprise, Inc. All rights reserved. 18
19.
Ubuntu Mobile © 2012
Zenprise, Inc. All rights reserved. 19
20.
New MDM paradigm:Granular
functionality control Facebook trying to access Contacts Grant only personal and not business Facebook trying to access location information Always denied © 2012 Zenprise, Inc. All rights reserved. 20
21.
Ubuntu Mobile © 2012
Zenprise, Inc. All rights reserved. 21
22.
Kindle-Fire : A
Content-consuming device • Is it Android-based or Android-compatible ? • KDK not availalbe publicly • App submission processs in controlled resmbling like that of iPhone • Amazon leveraging its Web Services © 2012 Zenprise, Inc. All rights reserved. 22 © 2011 Zenprise, Inc. All rights reserved. 22
23.
AWS Demo © 2012
Zenprise, Inc. All rights reserved. 23 © 2011 Zenprise, Inc. All rights reserved. 23
24.
AWS Demo © 2012
Zenprise, Inc. All rights reserved. 24 © 2011 Zenprise, Inc. All rights reserved. 24
25.
Platform Comparison
Windows Phone Android iOS UI and Features • Feature-based UI • Application Based • Application Based • Limited Multi-tasking • Open Platform • Limited Multi-tasking • Quality Guarantee • Fragmentation • Controlled HW/SW • “Small Tablets” • Controlled HW/SW Communication • 4G “is coming” • LTE/4G • No 4G (battery) (Ballmer) • Voice turn-by-turn • Siri • HTC LTE announced • NFC Notable • Free Office • Live Wallpaper • Huge App Market Applications • No MDM (consumer • Large Free App • Gets Apps First focus) Market • Local Scout Market (US) • 1.7% • 47% (steady) • 43% (growing last Q) • No Tablet (Win8) • Fragmented Tablets • Sales in spikes • Amazon Fire-on Fire? • Tablet “Standard” 60% © 2012 Zenprise, Inc. All rights reserved. 25
26.
Mobile in the
Home • iOS Apple TV / Android Google TV (desktop replacement?) - Access Corporate Data - Corporate control? • Appliances (Android) © 2012 Zenprise, Inc. All rights reserved. 26 © 2011 Zenprise, Inc. All rights reserved. 26
27.
RFID/NFC Payments /
Access Control • Credit Card Replacement – Possible Corporate Use - Payment Limits - Approval Process - Expense Report • Replacement for Keys - Home keys - Hotel Room keys • Office/Location Access Control - By Location - By Role - By Time • Tracking © 2012 Zenprise, Inc. All rights reserved. 27 © 2011 Zenprise, Inc. All rights reserved. 27
28.
Convergence = screen
+ experience © 2012 Zenprise, Inc. All rights reserved. 28
29.
Conclusions
• LTE will be main stream, telecom on way to become bitpipes • Smartphones going from 2-horse to 3-horse race • Virtualization or Quazi Virtualization are promising • SaaS Model is the way to go • Mobile payments, privacy, security, corporate data make MDM even more hot © 2012 Zenprise, Inc. All rights reserved. 29 © 2011 Zenprise, Inc. All rights reserved. 29
30.
References
http://www.ok-labs.com/solutions/what-is-mobile-phone-virtualization http://people.canonical.com/~ogra/mobile/ http://www.visionmobile.com/ © 2012 Zenprise, Inc. All rights reserved. 30