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Mobile Trends and Impressions


           Shafaq Abdullah
           Shafaq.abdullah@gmail.com
           @shafaq110




© 2012 Zenprise, Inc. All rights reserved.   1
Agenda


    • History of Mobile Software Revolution


    • Convergence


    • Mobile OS Trends: Android, iOS, WinPhone 7




© 2012 Zenprise, Inc. All rights reserved.                                                    2
                                                   © 2011 Zenprise, Inc. All rights reserved. 2
Software: new era for   telcos
                                     and OEMS
                                     New innovation rules




© 2012 Zenprise, Inc. All rights reserved.                                                                       3
                                                                      © 2011 Zenprise, Inc. All rights reserved. 3
Worlds apart:Telecom and Software Industry


                                             Telecom world                Software world
  Services                                   Comms-centric                Entire needs portfolio
  Risk-taking                                Predictability/ de-risking   Entrepreneurship/uncertainty
  Innovation path                            100s of close partners       100,000 of dev
  Process                                    Waterfall                    Agile
  For Start                                  “Sign an NDA”                “Download SDK”




© 2012 Zenprise, Inc. All rights reserved.                                                               4
Maps of OEMS: PostAndroid era




© 2012 Zenprise, Inc. All rights reserved.   5
Convergence = screen + experience




© 2012 Zenprise, Inc. All rights reserved.   6
Web 3.0 = web apps ?



           •          Web apps proliferation by web benefactors Google, Microsoft, Apple…

           •          Webkit adaptation on more than half a billion handsets till 2011 half

           •          By leveraging web technology, dev community comes free

           •          Reduces dev costs for cross-platform apps in mobile, tablet, PC, TV,
                      automotive




© 2012 Zenprise, Inc. All rights reserved.                                                    7
Web app vs Native app




© 2012 Zenprise, Inc. All rights reserved.   8
Battle for Ecosystem




© 2012 Zenprise, Inc. All rights reserved.   9
Mobile Businesses



           Business and Software
            Apple: Iconic, Control over user experience with premium

                   Apple = Device + Software + Online Store
                   Apple = Dell + Microsoft + Gap

            Goolge : Freemium
              Flatten (Android , Chrome OS)
              Expand (Google Docs, Map, Google Chat, Google Voice, Gmail,
              Google+ …)
              Mine
           Hardware:




© 2012 Zenprise, Inc. All rights reserved.                                  10
Android OS



           •          Android = OS + middle-ware + application

           •          Open Source developed by Google and OHA

           •          Linux 2.6 kernel with enhanced memory and security extension

           •          Libraries (such as libc) in C/C++ to be used by framework

           •          Application Framework exposes API

           •          Applications developed using Java




© 2012 Zenprise, Inc. All rights reserved.                                           11
Android OS 4



           NFC
           Wifi-Direct
           Enterprise
                • VPN Service                                   VpnService
                          • Device Policies
                          • Certificate Management   KeyChain




© 2012 Zenprise, Inc. All rights reserved.                                   12
SmartPhone getting smarter



           Phone
           Wallet
           Keys
           Two are going away.

           Pick One!




© 2012 Zenprise, Inc. All rights reserved.   13
Where we are with Android



           •          Android OS: dozens of devices

           •          Fragmentation or “Differentiation”




© 2012 Zenprise, Inc. All rights reserved.                 14
Virtualization on Mobile



           •          Same but different than Desktop VM

           •          OKL4 Microvisor




© 2012 Zenprise, Inc. All rights reserved.                 15
Virtualization in Android




© 2012 Zenprise, Inc. All rights reserved.   16
Virtualization



           •          Cost Reduction

           •          Android Updates and Fragmentation

           •          Security

           •          End-User experience




© 2012 Zenprise, Inc. All rights reserved.                17
Quasi Virtual OS




                                             EnterPrise          Enterprise
                                               App1                App2




                                             Package      Notification        Content
                                             Manager       Manager
                                                                              Provider




                                                                                         Libs
                                              Dalvik VM

                                              Enterprise-enabled Android OS
                                                        Linux Kernel




© 2012 Zenprise, Inc. All rights reserved.                                                      18
Ubuntu Mobile




© 2012 Zenprise, Inc. All rights reserved.   19
New MDM paradigm:Granular functionality
    control


           Facebook trying to access Contacts
            Grant only personal and not business

           Facebook trying to access location information
            Always denied




© 2012 Zenprise, Inc. All rights reserved.                  20
Ubuntu Mobile




© 2012 Zenprise, Inc. All rights reserved.   21
Kindle-Fire : A Content-consuming device


    • Is it Android-based or Android-compatible ?

    • KDK not availalbe publicly

    • App submission processs in controlled resmbling like that of
      iPhone

    • Amazon leveraging its Web Services




© 2012 Zenprise, Inc. All rights reserved.                                                          22
                                                         © 2011 Zenprise, Inc. All rights reserved. 22
AWS Demo




© 2012 Zenprise, Inc. All rights reserved.                                              23
                                             © 2011 Zenprise, Inc. All rights reserved. 23
AWS Demo




© 2012 Zenprise, Inc. All rights reserved.                                              24
                                             © 2011 Zenprise, Inc. All rights reserved. 24
Platform Comparison


                                             Windows Phone             Android                  iOS

               UI and Features               • Feature-based UI        • Application Based      • Application Based
                                             • Limited Multi-tasking   • Open Platform          • Limited Multi-tasking
                                             • Quality Guarantee       • Fragmentation          • Controlled HW/SW
                                                                       • “Small Tablets”        • Controlled HW/SW


               Communication                 • 4G “is coming”          • LTE/4G                 • No 4G (battery)
                                               (Ballmer)               • Voice turn-by-turn     • Siri
                                             • HTC LTE announced       • NFC


               Notable                       • Free Office             • Live Wallpaper         • Huge App Market
               Applications                  • No MDM (consumer        • Large Free App         • Gets Apps First
                                               focus)                   Market
                                             • Local Scout


               Market (US)                   • 1.7%                    • 47% (steady)           • 43% (growing last Q)
                                             • No Tablet (Win8)        • Fragmented Tablets     • Sales in spikes
                                                                       • Amazon Fire-on Fire?   • Tablet “Standard” 60%


© 2012 Zenprise, Inc. All rights reserved.                                                                                25
Mobile in the Home




    • iOS Apple TV / Android Google TV (desktop replacement?)
            - Access Corporate Data
            - Corporate control?

    • Appliances (Android)


© 2012 Zenprise, Inc. All rights reserved.                                                       26
                                                      © 2011 Zenprise, Inc. All rights reserved. 26
RFID/NFC Payments / Access Control



    • Credit Card Replacement – Possible Corporate Use
            - Payment Limits
            - Approval Process
            - Expense Report
    • Replacement for Keys
            - Home keys
            - Hotel Room keys
    • Office/Location Access Control
            - By Location
            - By Role
            - By Time
    • Tracking

© 2012 Zenprise, Inc. All rights reserved.                                                          27
                                                         © 2011 Zenprise, Inc. All rights reserved. 27
Convergence = screen + experience




© 2012 Zenprise, Inc. All rights reserved.   28
Conclusions


    • LTE will be main stream, telecom on way to become bitpipes
    • Smartphones going from 2-horse to 3-horse race
    • Virtualization or Quazi Virtualization are promising
    • SaaS Model is the way to go
    • Mobile payments, privacy, security, corporate data make MDM
      even more hot




© 2012 Zenprise, Inc. All rights reserved.                                                              29
                                                             © 2011 Zenprise, Inc. All rights reserved. 29
References



           http://www.ok-labs.com/solutions/what-is-mobile-phone-virtualization

           http://people.canonical.com/~ogra/mobile/

           http://www.visionmobile.com/




© 2012 Zenprise, Inc. All rights reserved.                                        30

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Mobile trends and impressions

  • 1. Mobile Trends and Impressions Shafaq Abdullah Shafaq.abdullah@gmail.com @shafaq110 © 2012 Zenprise, Inc. All rights reserved. 1
  • 2. Agenda • History of Mobile Software Revolution • Convergence • Mobile OS Trends: Android, iOS, WinPhone 7 © 2012 Zenprise, Inc. All rights reserved. 2 © 2011 Zenprise, Inc. All rights reserved. 2
  • 3. Software: new era for telcos and OEMS New innovation rules © 2012 Zenprise, Inc. All rights reserved. 3 © 2011 Zenprise, Inc. All rights reserved. 3
  • 4. Worlds apart:Telecom and Software Industry Telecom world Software world Services Comms-centric Entire needs portfolio Risk-taking Predictability/ de-risking Entrepreneurship/uncertainty Innovation path 100s of close partners 100,000 of dev Process Waterfall Agile For Start “Sign an NDA” “Download SDK” © 2012 Zenprise, Inc. All rights reserved. 4
  • 5. Maps of OEMS: PostAndroid era © 2012 Zenprise, Inc. All rights reserved. 5
  • 6. Convergence = screen + experience © 2012 Zenprise, Inc. All rights reserved. 6
  • 7. Web 3.0 = web apps ? • Web apps proliferation by web benefactors Google, Microsoft, Apple… • Webkit adaptation on more than half a billion handsets till 2011 half • By leveraging web technology, dev community comes free • Reduces dev costs for cross-platform apps in mobile, tablet, PC, TV, automotive © 2012 Zenprise, Inc. All rights reserved. 7
  • 8. Web app vs Native app © 2012 Zenprise, Inc. All rights reserved. 8
  • 9. Battle for Ecosystem © 2012 Zenprise, Inc. All rights reserved. 9
  • 10. Mobile Businesses Business and Software Apple: Iconic, Control over user experience with premium Apple = Device + Software + Online Store Apple = Dell + Microsoft + Gap Goolge : Freemium Flatten (Android , Chrome OS) Expand (Google Docs, Map, Google Chat, Google Voice, Gmail, Google+ …) Mine Hardware: © 2012 Zenprise, Inc. All rights reserved. 10
  • 11. Android OS • Android = OS + middle-ware + application • Open Source developed by Google and OHA • Linux 2.6 kernel with enhanced memory and security extension • Libraries (such as libc) in C/C++ to be used by framework • Application Framework exposes API • Applications developed using Java © 2012 Zenprise, Inc. All rights reserved. 11
  • 12. Android OS 4 NFC Wifi-Direct Enterprise • VPN Service VpnService • Device Policies • Certificate Management KeyChain © 2012 Zenprise, Inc. All rights reserved. 12
  • 13. SmartPhone getting smarter Phone Wallet Keys Two are going away. Pick One! © 2012 Zenprise, Inc. All rights reserved. 13
  • 14. Where we are with Android • Android OS: dozens of devices • Fragmentation or “Differentiation” © 2012 Zenprise, Inc. All rights reserved. 14
  • 15. Virtualization on Mobile • Same but different than Desktop VM • OKL4 Microvisor © 2012 Zenprise, Inc. All rights reserved. 15
  • 16. Virtualization in Android © 2012 Zenprise, Inc. All rights reserved. 16
  • 17. Virtualization • Cost Reduction • Android Updates and Fragmentation • Security • End-User experience © 2012 Zenprise, Inc. All rights reserved. 17
  • 18. Quasi Virtual OS EnterPrise Enterprise App1 App2 Package Notification Content Manager Manager Provider Libs Dalvik VM Enterprise-enabled Android OS Linux Kernel © 2012 Zenprise, Inc. All rights reserved. 18
  • 19. Ubuntu Mobile © 2012 Zenprise, Inc. All rights reserved. 19
  • 20. New MDM paradigm:Granular functionality control Facebook trying to access Contacts Grant only personal and not business Facebook trying to access location information Always denied © 2012 Zenprise, Inc. All rights reserved. 20
  • 21. Ubuntu Mobile © 2012 Zenprise, Inc. All rights reserved. 21
  • 22. Kindle-Fire : A Content-consuming device • Is it Android-based or Android-compatible ? • KDK not availalbe publicly • App submission processs in controlled resmbling like that of iPhone • Amazon leveraging its Web Services © 2012 Zenprise, Inc. All rights reserved. 22 © 2011 Zenprise, Inc. All rights reserved. 22
  • 23. AWS Demo © 2012 Zenprise, Inc. All rights reserved. 23 © 2011 Zenprise, Inc. All rights reserved. 23
  • 24. AWS Demo © 2012 Zenprise, Inc. All rights reserved. 24 © 2011 Zenprise, Inc. All rights reserved. 24
  • 25. Platform Comparison Windows Phone Android iOS UI and Features • Feature-based UI • Application Based • Application Based • Limited Multi-tasking • Open Platform • Limited Multi-tasking • Quality Guarantee • Fragmentation • Controlled HW/SW • “Small Tablets” • Controlled HW/SW Communication • 4G “is coming” • LTE/4G • No 4G (battery) (Ballmer) • Voice turn-by-turn • Siri • HTC LTE announced • NFC Notable • Free Office • Live Wallpaper • Huge App Market Applications • No MDM (consumer • Large Free App • Gets Apps First focus) Market • Local Scout Market (US) • 1.7% • 47% (steady) • 43% (growing last Q) • No Tablet (Win8) • Fragmented Tablets • Sales in spikes • Amazon Fire-on Fire? • Tablet “Standard” 60% © 2012 Zenprise, Inc. All rights reserved. 25
  • 26. Mobile in the Home • iOS Apple TV / Android Google TV (desktop replacement?) - Access Corporate Data - Corporate control? • Appliances (Android) © 2012 Zenprise, Inc. All rights reserved. 26 © 2011 Zenprise, Inc. All rights reserved. 26
  • 27. RFID/NFC Payments / Access Control • Credit Card Replacement – Possible Corporate Use - Payment Limits - Approval Process - Expense Report • Replacement for Keys - Home keys - Hotel Room keys • Office/Location Access Control - By Location - By Role - By Time • Tracking © 2012 Zenprise, Inc. All rights reserved. 27 © 2011 Zenprise, Inc. All rights reserved. 27
  • 28. Convergence = screen + experience © 2012 Zenprise, Inc. All rights reserved. 28
  • 29. Conclusions • LTE will be main stream, telecom on way to become bitpipes • Smartphones going from 2-horse to 3-horse race • Virtualization or Quazi Virtualization are promising • SaaS Model is the way to go • Mobile payments, privacy, security, corporate data make MDM even more hot © 2012 Zenprise, Inc. All rights reserved. 29 © 2011 Zenprise, Inc. All rights reserved. 29
  • 30. References http://www.ok-labs.com/solutions/what-is-mobile-phone-virtualization http://people.canonical.com/~ogra/mobile/ http://www.visionmobile.com/ © 2012 Zenprise, Inc. All rights reserved. 30