2. QUALITY is better than quantity
in email marketing. The
benefits are low to small
business owners if only a few
of the emails are opened of
the dozen that are actually
sent.

3. The great debate remains over what is
considered a “good” or “typical” open rate.
The average is 4-10% of emails delivered,
while others feel that 18% is normal. While
the actual open rate is realistically out of
your control, here are some tips to
optimize your email so that it entices more
people to open it.

4. 1. Make sure the sender’s name is
personalized.
A real name needs to be used instead of an
email address in this particular field. You name
can also be here or a sales manager’s name,
but
seeing an email from John Doe is much more
personal than if it were simply the email.

5. 2. The subject line needs to be creative and
eye
catching. How many emails do you receive in a
single day? If you scan all of the subject lines
quickly, how many of them stand out? Think of
your own email subject line, does it stand out
in your inbox?

6. Many experts agree that by
using the same subject line, you
will actually reduce the open
rate, so be creative!

7. Be A Storyteller

8. Your reader has now opened your email, what
do you want them to read? Remember that a
cheesy sales pitch will turn them off and maybe
force them to unsubscribe- or would you rather
them see a story then can relate to, that shows
the reader a personal side to your business?

9. 1. With a conversational tone, write to your
readers as if it were you speaking to your best
friend. You may have learned the opposite in
school, but writing for the Internet or email can
be more casual than how we are accustomed to
writing on our term papers.

10. 2. Pay close attention to the length of the message.
There’s no need to have to share every single detail
of the story in a single email. Summarizing the story
or spreading it amongst multiple emails will suffice.
Keep in mind that people have short attention
spans and too often will skim a message while
reading online, so it should be short and simple
without staying full of valuable information.

11. 3. Make sure all misspellings and grammar
mistakes have been corrected. You’re writing casual
emails and relating to your readers, however this is
still a reflection of your business. Most misspellings
are acceptable while texting to a friend, but are not
acceptable in an email or any other business related
writing.

12. A Closing Strategy

13. As the reader reaches the end of your
message or story, what would you like
for them to do? Don’t give them the
only option of deleting the email.

14. 1. By adding a closing strategy to the end of the
email or near it (this can even be placed in the
middle) directs the reader to take action. The
message can be something as simple as, “Click
here to watch the video” or “Schedule your
appointment”.

15. 2. People will more likely act if you compel
them to. Too often people will read an email and
say to themselves, “I’ll do that later” so you
should tell them that your schedule is filling up
quickly or your appointments are limited so that it
encourages them to take action more rapidly.

16. You can’t control your reader’s action and email
marketing isn’t a complicated science. However
by using these tips you will certainly help meet
your goals of getting your emails noticed and
read.