“We help businesses increase their customer acquisition & retention goals through digital marketing technologies while reducing associated marketing expenses.”

1. “We help businesses increase their customer acquisition &
retention goals through digital marketing technologies while
reducing associated marketing expenses.”
Company Profile
Treselle Systems has been serving clients since 2004 and has offices in California, USA and Chennai, India. Our team has multi-
functional expertise in areas such as marketing, strategy, technology consulting, analytics, application development, database
management & maintenance. We developed VanillaConnect, a software-as-a-service (SaaS) based marketing automation, email
marketing, & analytics platform. Our vision, commitment to research and development, passion to be at the forefront of consumer
and businesses’ adoption of latest digital marketing trends, rigorous attention to quality and client service will bring measurable
success to the clients we serve.
Email as a Marketing Channel Treselle’s SaaS Model
✓ Increase brand awareness & retention ✓ No need to acquire software or IT infrastructure
✓ Understand prospect/customer behavior ✓ No need to invest in resources to manage S/W or servers
✓ Optimize campaigns quickly ✓ Mail Transfer Agent included
✓ Deliver relevant, targeted communications ✓ Deliverability, Bounce, & Reputation monitoring included
✓ Up-sell, cross-sell to existing customers ✓ Marketing automation & advanced functionality included
✓ Persuade dormant customers to purchase ✓ Built-in tracking, measuring, and reporting tools
✓ Increase prospect or lead conversion ✓ Treselle offers best practices & comprehensive support
✓ Measure, monitor, and analyze campaign metrics ✓ Technologies & tools for integration included
✓ Obtain measurable & high ROI ✓ Treselle invests in future product enhancements
Products - VanillaConnect Editions
VanillaConnect is a software-as-a-service (SaaS) based marketing automation, email marketing, analytics platform that helps
marketing organizations in small, medium, and enterprise businesses to use email as an efficient marketing channel to increase brand
awareness, retention, loyalty, convert prospects, and increase up-sell and cross-sell opportunities. VanillaConnect comes in 3
editions - VanillaConnect Core, VanillaConnect Professional, & VanillaConnect Agency.
VanillaConnect - Capabilities
List Management
- Import, export, create, merge, purge, & manage Using Automated Campaigns, you can
lists. Create and manage list segments. accomplish:
Campaign Management
- Design, create, manage & track marketing
campaigns on a personalized level. ✓ Welcome messages
Content Management
- Store, manage, & retrieve content needed for your ✓ Double opt-in welcome messages
campaigns. Create dynamic containers to send ✓ Welcome message series
personalized campaigns automatically. ✓ Abandoned shopping cart messages
Forms Management
- Create opt-in, global sign-ups, opt-out forms, & ✓ Abandoned form messages
unsubscribes. Add viral marketing in your campaigns. ✓ Lead nurture messages
Marketing Automation
- Automate a number of revenue generating tasks. ✓ Cross-sells, Up-sells, & Next-sell
Keep data across your databases & systems synced. messages
Deliverability
- Use comprehensive set of tools & processes to ✓ Countdown and limited-time offer
maximize your campaign deliverability. messages
Campaign Optimization
- Monitor, measure, and modify your campaign ✓ Renewal messages
tactics using A/B split test, dynamic campaigns. ✓ Activating dormant customer messages
Analytics
- Measure your campaign metrics, your customer’s ✓ Abandoned click messages
behavioral responses and take next actions. ✓ Pre- & Post-purchase messages
Accounts & Dashboard
- Set roles, user access privileges & create global ✓ Life-cycle marketing messages
settings. Use executive dashboard for bird’s eye view ✓ Transactional messages
of your campaign performance. ✓ and many more
Agency
- Create, manage, deliver, bill multiple client’s
campaigns on a single platform view.
www.treselle.com

2. “We help businesses increase their customer acquisition &
retention goals through digital marketing technologies while
reducing associated marketing expenses.”
Services Portfolio
Account Management Strategy
+ Understand your goals and marketing objectives + List growth
+ Assist you with the appropriate products & services + Segmentation & Targeting
+ Perform quarterly review of your campaigns + Branding & Value Proposition
+ Bring in Treselle’s product & service teams to offer + Email Creative & Campaign effectiveness
consultation + Marketing Automation
+ Provide your feedback on improving our products & + Optimization Strategies
services to the appropriate teams inside Treselle Systems + Acquisition, Conversion, Retention, Up-sell, Awareness
Consulting Design & Deployment
+ Email Marketing & Automation Best Practices + Creative development
+ Database Management & Maintenance + Offer development
+ A/B split testing, Dynamic campaigns + Creative rendering
+ Data processing, List hygiene, List merge/purge + Testing & Optimization
+ CANSPAM compliance + Multi-touch campaign development
+ Application Development + Segment & Target development
+ Marketing Intelligence: RFM, LTV, ROI
Technology Integration Deliverability & Support
+ We could assist you on our API’s if you chose to integrate + Deliverability review
VanillaConnect with your systems or applications + Campaign analysis
+ We could timely and cost-effectively execute the + Best practices
integration for you using our Consulting team’s expertise + List Cleaning
+ We can integrate VanillaConnect with specific CRM, + Subject line analysis
CMS, and Database systems + Comprehensive support through phone, email, & chat
Our Commitment
Treselle Systems is dedicated to assisting our current & future clients to achieve their marketing objectives. In order to do that, all
the employees of Treselle Systems are committed to the following:
+ Understand our client’s needs + Continue to innovate product offerings & services
+ Focus on helping clients drive revenue & increase + Offer complementary services around our products cost-
marketing ROI effectively & help our clients to focus on their core
+ Provide best support to clients competencies
+ Design & develop comprehensive, powerful, analytical, & + Stay on top of industry trends in digital marketing, lead
intuitive digital marketing solutions generation, conversion, retention, optimization,
technology, tools, & delivery
Ready to get started? - CALL
Sethuraman at 09884226554 or
FREE TRIAL
Raghavan at 09884689076 or
Email sales@treselle.com
www.treselle.com