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The Benefits and Features of ,[object Object],Social Media Use,[object Object]
The Primary Social Media Tools,[object Object],[object Object]
Twitter: a “microblogging” service where users frequently “follow” friends as a means for aggregating news, links and information
YouTube: the foremost online service for uploading and sharing videos.  Users can subscribe to “channels,” and “add friends”
MySpace: a social networking site known mostly for its multimedia functions and customizability, which make it uniquely suited as a multimedia aggregate
Flickr: an online photo management and sharing application
Digg: the premier social bookmarking service that allows users to create accounts and “digg” stories they like – the more “diggs” a story gets, the more exposure it gets through the website
Wikipedia: the primary online encyclopedia with socially generated and edited content
LinkedIn: a networking site aimed primarily at business interaction and professional relationships
Blogs: websites with items of content in reverse chronological order which often allow commenting,[object Object]
Glossary of Key Social Media Terms,[object Object],Photosharing - uploading images to a website like Flicker, which allows you to add tags and offer people the opportunity to comment or even re-use your photos,[object Object],Post - an independent item on a blog or forum,[object Object],@Reply - a tweet on Twitter which is directed toward another Twitter user (viewable by both that user and the general public) ,[object Object],Retweet - a reposting of another person’s tweet,[object Object],RSS - “Really Simple Syndication” allows you to subscribe to content on blogs and other social media and have it delivered directly through a feed,[object Object],Search Engine Optimization (SEO) – process of improving volume and quality of traffic to a website from search engines via search results (relative to search engine’s algorithm) ,[object Object],Sharing - offering other people the use of your text, images, video, bookmarks or other content,[object Object],Social Bookmarking - method for people to search, organize, store and share items (i.e. blog posts, online articles, pictures, etc.),[object Object],Social Media - term used to describe tools and platforms people use to produce, publish and share online content and to interact with one another,[object Object],Social Networking - creating profiles on social media and then socializing with others through a range of social media tools including blogs, video, images, tagging, lists of friends, forums, messaging, etc.,[object Object],Synching - setting up your social media such that you can post something on one medium and that content will automatically post to all other social media,[object Object],Tags - keywords attached to a blog post, bookmark, photo or other item of content so you and others can find them easily through searches and aggregation,[object Object],Threads are strands of conversation,[object Object],Tweet  - a post/entry made on Twitter,[object Object],Widget - stand-alone application you can embed into a website,[object Object]
National Guard Bureau’s Use of Social Media,[object Object],National Guard Bureau PAO is already heavily involved with the major social media and generating significant interest,[object Object],More than 210,000 friends on Facebook,[object Object],More than 3,100 followers on Twitter,[object Object],More than 1,800 subscribers and  6,745,000 views            on the National Guard’s YouTube channel,[object Object],More than 1,100 comments and                                       14,300 friends on MySpace,[object Object],More than 2,500 images uploaded and                          almost 100 contacts on Flickr,[object Object],Here are some of the features of the major social media services being utilized by the NGB…,[object Object]
Make a Facebook profile…,[object Object],Post links, images, videos and comments…,[object Object],Those who like the content you post will respond!,[object Object],Increase your reach!,[object Object]
Make a Twitter profile…,[object Object],Increase your reach!,[object Object],“Retweet” relevant content,[object Object],Tweet links for all of your followers to see,[object Object],Reply directly to your followers,[object Object]
Make a Youtube profile…,[object Object],Provide your fans with a way to post your videos on their site,[object Object],Post videos to tell your story visually,[object Object],Get feedback!,[object Object],Get exposure!,[object Object]
Make a Flickr profile…,[object Object],Upload, label and tag photos…,[object Object],Reach a new audience in a new way!,[object Object]
Make a MySpace profile…,[object Object],Blog integration,[object Object],Image Stream,[object Object],Promotional Wallpapers,[object Object],Music and MP3s,[object Object],Live Interaction,[object Object],Recruiting!,[object Object],Increased Reach,[object Object],Social Media Integration,[object Object],Videos,[object Object],News Feed,[object Object],Advertisements,[object Object]
Blog,[object Object],The NGB does not currently have a blog on its website, but it does have a blog on its MySpace page…,[object Object],Blog links provide yet another way to drive traffic to your main site,[object Object],Simple and informal formatting; Previously released/declassified content can easily be repurposed as blog content,[object Object],Blogs allow viewers to add their comments directly to the content,[object Object]
              RSS Feed,[object Object],The RSS feed lets widgets, which can be embedded onto other websites, automatically update with your most recent content,[object Object],An RSS feed allows people to “subscribe” to your content,[object Object],Each new item you post goes from your site, to the RSS Feed, to their feed aggregator,[object Object]
The ROI on the National Guard’s Social Media Use,[object Object],The National Guard began its full-fledged use of social media Feb. 2009. Notice the (sustained!) change in web traffic within a month of its social media engagement…,[object Object],This is what can happen to your website traffic after you effectively engage social media,[object Object]
 What the Guard Audience Wants from Social Media,[object Object], *Pulled from www.NationalGuard.com on Jan. 8, 2010,[object Object],But found on Facebook!,[object Object]
Social Media the National GuardIsn’t Using but Probably Should,[object Object],There is a NG Digg account, but there has been no activity with it,[object Object],Nonetheless, there have been over 2,500 articles submitted to Digg with the National Guard mentioned. ,[object Object],Of those, ten received more than 1,000 diggs,[object Object],25 received more than 500 diggs,[object Object],58 received more than 100 diggs,[object Object],And 105 received more than 50 diggs,[object Object],Articles about the National Guard Submitted on Digg:,[object Object]
Social Media the National GuardIsn’t Using but Probably Should,[object Object],There is also a Wikipedia page for the National Guard, which appears as the 5th result in a Google search for “National Guard,” but has been entirely put together by individuals who likely have no official relationship with the Guard,[object Object],In the first ten days of Jan. 2010 alone, this Wikipedia article has attracted more than 7,200 views,[object Object]

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How the National Guard is using social media

  • 1.
  • 2.
  • 3. Twitter: a “microblogging” service where users frequently “follow” friends as a means for aggregating news, links and information
  • 4. YouTube: the foremost online service for uploading and sharing videos. Users can subscribe to “channels,” and “add friends”
  • 5. MySpace: a social networking site known mostly for its multimedia functions and customizability, which make it uniquely suited as a multimedia aggregate
  • 6. Flickr: an online photo management and sharing application
  • 7. Digg: the premier social bookmarking service that allows users to create accounts and “digg” stories they like – the more “diggs” a story gets, the more exposure it gets through the website
  • 8. Wikipedia: the primary online encyclopedia with socially generated and edited content
  • 9. LinkedIn: a networking site aimed primarily at business interaction and professional relationships
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  • 28. Included in any formula are several variables, each weighted differently than the others. Here are the primary variables:
  • 29. How frequently and prominently the search terms are featured on the website
  • 30. The diversity, quality and quantity of inbound and outbound links on the website
  • 31. How much traffic the website generates
  • 32. How frequently the website is updated
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