The document discusses the design of a mobile application for the Levi World Cup skiing event. It describes the process of identifying user needs, conducting interaction design, and facing challenges with tight schedules and budgets. An agile development process utilizing weekly design meetings, user testing, and close cooperation between designers and developers helped ensure success. Key lessons included keeping user experience as the core focus, leaving flexibility in designs, and testing on actual devices to account for platform differences.

1. 1
Service
Design
Breakfast
8th
May

2. 2
Ÿ World Cup Levi introduction
Ÿ World Cup Levi Application
- Project team
- Process of designing the Levi World Cup application
Identifying the need and target group
Interaction design
Challenges
- Agile development process
Ÿ Some tips for mobile app design
Agenda

3. 3
JUNE
2002

4. 4
2005
Gap…

5. 5
Since
2006
WIN
&
WIN
WIN
&
WIN
-­‐ Sport
&
athletes
-­‐ Media
-­‐ Sponsors
-­‐ Industry
-­‐ Fans
-­‐ The
only
place
available

6. 6
”
Alpine
World
Cup
will
be
opened
now
and
in
the
future
with
three
classic
events
–
Sölden
(AUT),
Levi
(FIN)
and
Lake
Louise
(CAN)!”

7. 7
Ÿ 20
000
spectators
Ÿ Budget
1,3
million
€
-­‐ Sponsors,
50
%
-­‐ TV-­‐Rights,
30
%
-­‐ Ticket
sales,
20
%
Ÿ 150
media
representaXves
Ÿ Over
100
million
tv-­‐viewers
globally
-­‐ 2009
-­‐>
230
million
-­‐ 2010
-­‐>
135
million
-­‐ 2012
-­‐>
tba
Ÿ The
Regional
Developer
of
The
Year
2012
(Reginal
Council
of
Lapland)
-­‐ ”RecogniKon
of
creaKng
the
aMracKve
World
Cup
Levi
brand
and
promoKng
significantly
the
internaKonal
visibility
of
Lapland”

8. 8
”It’s
LIVE
or
nothing”
✔
✔
Total
40
races
Total
39
races
9.
1.
2010

9. 9
Around
20
venues.

10. 10
And
only
one
is
flat.

11. 11
Own
culture.

12. 12
Why?
Ÿ Sales
-­‐ Several
million
euros
for
local
economy
and
companies
-­‐ AccommodaKon
-­‐ Services
-­‐ LogisKcs
-­‐ ”
Every
company
in
Levi”
Ÿ MarkeXng
-­‐ Brand
building
(Finland,
Lapland,
Levi)
-­‐ Image
-­‐ World
Class
resort
-­‐ Other
major
events
and
concepts
via
World
Cup

13. 13
”
A
rolling
stone
gathers
no
moss”
Ÿ 2004
è
Ÿ 2006
è
Ÿ 2008
è
Ÿ 2009
è
Ÿ 2010
è
Ÿ 2011
è
Ÿ 2012
è
Ÿ 2013
è
Ladies
Slalom
Slalom
Opening
Men
and
Ladies
Race
Course
modificaXons
Investments
to
the
event’s
core
Side
Events
”Bread
and
Circuses”
Children
and
families
36
000
free
Kckets
in
LaplanD
Kids
land
Social
InteracXon
Athletes,
organizaKon
fans
etc.
è
Social
Media
Iphone
&
wp7
applicaKons
Environment
&
Social
InteracXon
New
VIP-­‐product,
Olympic
Winter
Games…

14. 14
Ÿ The
first
mobile
applicaXon
in
FIS
World
Cup
-­‐ 2011
-­‐>
event
cancelled…
-­‐ 2012
-­‐>
launch
Ÿ An
important
part
of
communicaXon
mix
-­‐ News,
Program,
Results,
Pictures,
Weather,
Side
Events
-­‐ Live
Streaming
Ÿ Expanding
Event
Experience
-­‐ Spectators
-­‐ TV-­‐audience
-­‐ Stakeholders
-­‐>
media,
FIS,
sponsors…
HiQ

15. 15
Ÿ Strenghtening
event’s
brand
and
image
-­‐ Always
on
the
frontline!
-­‐ Modern
and
funcKonal
services
creaKng
addiKonal
value
Ÿ Future
-­‐ All
the
official
communicaKon
through
applicaKon
and
social
media?
HiQ

16. Project
UX
GRAPHIC
DESIGN
NEAR-SHORE
DEVELOPMENT
ESPOO

17. Project
CONCEPT DESIGN
Aug 2011
2011 VERSION LAUNCH
Nov 2011
2012 VERSION LAUNCH
Nov 2012
NEAR-SHORE
DEVELOPMENT
Ÿ Schedule

18. Project
Ÿ Product:
NATIVE LEVI WORLDCUP MOBILE APPLICATIONS FOR IOS AND WP

19. Process
of
designing
the
World
Cup
Levi
App

20. Ÿ Schedule
Tight deadline
Team resources
Long approval processes
Ÿ Budget
è How to find a balance to make workable solution?
Challenges
in
the
design
phase

21. WALKTHROUGH
With the end users
DAILY ITERATION
Between ux and developers
COMMUNICATION
AGILE
How
we
faced
the
challenges

22. Ÿ Very agile process:
Ÿ Coordinate through weekly design meetings
- Design new and adapt existing features
Ÿ Key to success:
- Constant and very close co-operation between the user experience designers
and developers
Agile
development
process
PRODUCT BACKLOG PROTO ITERATE READY FEATURE
1. NEWS
FEED
2. TWITTER
3. IMAGE GALLERY
4…

23. Ÿ User experience is in the core of mobile app design!
Ÿ UI ’feel’ is hard to see in advance
– leave room to test the ideas during development
Ÿ Devices have limitations – test the design with real devices
Ÿ Know your platforms - Windows Phone is not an iPhone!
Things
to
consider
when
building
mobile
apps

24. 24
QuesXons?
Mikko
Saarinen
mikko.saarinen@levi.fi
Tuukka
Murto
tuukka.murto@hiq.fi
Aura
Palmgren
aura.palmgren@hiq.fi

25. Ekstrakuvia

26. 26

27. 27

28. 28
Levi
World
Cup
Windows
Phone

29. 29
Levi
World
Cup
iPhone

30. 30
Mikko
Saarinen
/
Secretary
General
e:
mikko.saarinen@levi.fi
m:
+358
400
431
207