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Dan$Lee$
Crea)ng$enjoyable$
customer$experiences$8$it's$
not$as$hard$as$you$think$
Creating Enjoyable Customer
Experiences
It’s not as hard as you think
@danboblee
linkedin.com/in/danielrlee
dan.lee@citrix.com
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h"p://flic.kr/p/ino14W1
h"p://flic.kr/p/dCyHCL1
h"p://flic.kr/p/Pvb91
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Advertise
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Make It Welcoming
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Reduce Friction
Content

h"p://flic.kr/p/pNknz1
Personalise

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Fun
Channels & Devices

h"p://flic.kr/p/anLArh1
Changing demographics influencing service preferences
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Watch, Test, Learn
h"p://flic.kr/p/pHHEg1

Community
h"p://flic.kr/p/dyjhZV1

People and Culture
"Businesses&oDen&forget&about&
the&culture,&and&ulHmately,&they&
suffer&for&it&because&you&can't&
deliver&good&service&from&
unhappy&employees."&&
"We&believe&that&customer&
service&shouldn't&be&just&a&
department;&it&should&be&the&
enHre&company."&&
Nordstrom's&Rules&for&Employees:&
Rule&#&1:&Use&your&good&judgment&
in&all&situaHons&There&are&no&
addiHonal&rules&
Advertise

Make It Welcoming

Reduce Friction
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Fun

Content

Watch, Test, Learn

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