The webinar and deck will give you a vision of what is possible with these technologies in your communication strategy. Learn how to combine this multi channel and screen communication tools effectively: dektop, mobile, in-store, point of sales.

1. WEBINAR
PUSH AND BEACONS
DEC 18, 2013
Please download the app at: http://www.tests2m.nl/static/s2m_event/
dr. ir. Mark Peerdeman
mark@service2media.com
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2. Advanced app solutions | 2

3. PUSH MESSAGING
Advanced app solutions | 3

4. PUSH MESSAGING
BLUETOOTH BEACONS
Advanced app solutions | 4

5. PUSH

6. USE CASE PUSH #1 SERVICE PUSH
1
!
KL Air
Your flight to Stockholm is
delayed with 2 hours!
KL Air
Your Gate number to New
York has changed. Your gate
number is now D7!
KL Air
Dear Mr. Brown. Please board
now at Gate D4.!
You are delaying the flight!

7. USE CASE PUSH #2 SERVICE+ PUSH
2
KL Air
We have added 800 level
miles and 1600 award milles
to your account!
KL Air
Dear Mr. Brown. As a Gold
Member we have a seat
upgrade for you available with
discount !
KL Air
Dear Mr. Brown. Your
preferred seat 9A has become
available!

8. USE CASE PUSH #3 COMMERCE PUSH
3
KL Air
The World Deal Weeks have
started!!
KL Air
We have 6 chairs with extra
leg space available on your
flight to Rome. It’s possible for
you to upgrade now!
KL Air
Buy extra award miles this
week and earn up to 50%
bonus miles!!

9. PUSH CASE #4 NOS – MESSAGE BROADCAST
4
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10. PUSH EFFECT
Bron: NOS, bericht dd 5-4-2013, 20:05 “Problemen banken door cyberaanval”

11. PUSH EFFECT – RETAIL CASE

12. FAST DELIVERY
3m ago
now
NOS delivered push notifications
Three minutes earlier than their
main online competitor NU.nl

13. PUSH CASE #5 VAKANTIEVEILINGEN – ONE-TO-ONE
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14. PUSH CASE #6 DESKTOP PUSH
6

15. PUSH AND RICH PUSH
KL Air

16. CLASSIC PUSH
Push
Sends message
displays message
Forwards message
Push
networks

17. RICH PUSH
Sends
Rich push content
Push
KL Air
Sends message and
Message ID
forwards
Message ID
Displays
Rich push content
Forwards message and
Message ID
Push
networks

18. M2ACTIVE PUSH ARCHITECTURE
Push Interface
REST HTTPS
Push Manager
Interface
REST HTTPS,
EJB, IP filtering
Push Manager
webservice
M2Active Push
Push webservice
Register/deregister
(Certificate, preferences)
App Backend
Registertoken
Wipe
(Tokens, preferences)
Query
(preferences, token)
DB
Registerpreference
Tokens
preferences
Push
Push networks – Apple, Android, etc…
App

19. FRAGMENTATION
IN THE CLOUD

20. PUSH NETWORKS FRAGMENTATION
Google C2DM
Microsoft MPS
YOUR
ENTERPRISE
BACK END
Google CGM
Microsoft WNS
Apple APNS
configuration &
preferences
BlackBerry
Push

21. PUSH NETWORKS FRAGMENTATION
Google C2DM
Microsoft MPS
YOUR
ENTERPRISE
BACK END
S2M
Push
Google CGM
Microsoft WNS
configuration
&
preferences
Apple APNS
BlackBerry
Push

22. Kitkat, Jelly Bean, Ice Cream
Sandwich and Gingerbread
are NOT a candy store for the enterprise

23. THE P
AINPOINTS OF FRAGMENTATION
July 2013: 11,868 different distinct Android devices in the market (as measured by OpenSignal.com)

24. M2ACTIVE HANDLES FRAGMENTATION
APNS- Apple Push Network Service
GCM - Google Cloud Messaging
C2DM - Cloud 2 Device Messaging Service
MPS - Microsoft Push Notification Service (WP7)
WNS - Windows Push Notification Service (WP8)
BlackBerry Push
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4

26. M2ACTIVE PUSH PRIVACY
Messages are
never stored, just fire and forget
The system cannot relate messages to user data, persons or individuals, it is
fully anonymous
No messaging histories or other meta data is stored like geo-location information
You can choose to implement your messaging in such a way that the message itself is not transferred via the
notification networks, but that only a
the message via another channel.
handle to the message is sent. The app then can get
The service is located in the Netherlands and
Service2Media will
Dutch law applies to the entire system
not share any information with third parties, unless obliged by law

27. COMBINING NEW TECHNOLOGY
ERP/CRM/etc
GPS Location
Beacon proximity
Wifi proximity
Time, schedule, zones
Backend business logic
Phone sensors
•
•
Camera
G-sensors
Other push messages
Other sensors
•
•
•
•
•
•
Security cameras
Babyphone
Water leakage
Burglar alarms
In-car sensors
Broken devices
Push
App actions

28. BLUETOOTH
BEACONS

29. BLE – BLUETOOTH LOW ENERGY
BRAND NEW – iOS7 and Android 4.3
BLE is Bluetooth Low Energy
• part of the Bluetooth 4.0 specification
• Bluetooth 4.0 is also called Bluetooth Smart
•
•
•
•
Low energy
Low throughput
Totally different use cases than Bluetooth Classic and Bluetooth HSFT
2.4GHz carrier, 2MHz bandwidth, frequency hopping
BLE has the PXP and FME profiles: Proximity Profile and Find ME profile
• For indoor positioning, location triggering and electronic leech kind of applications

30. Pops up your boarding pass
BLE BEACON
Center (middelpunt)
Radius (straal)
radius
center
“Please switch off your phone”
Get a free drink at ‘Nacho Hippo’

31. TWO TYPES: SENDER AND RECEIVER
Central: wants data
Peripheral: has data
KL Air
UUID - identifier
Name – text
Major - number
Minor - number
UUID - identifier
Name – text
Major - number
Minor – number
RSSI - Number

32. BEACONS
•
•
•
•
•
•
•
•
Can be any shape or size, even your phone or tablet can be a beacon.
Can be placed everywhere
Do not need any network connections – completely autonomous
Reach up to 50 m
More beacons can be user for indoor positioning
Can be battery operated
Currently available as iBeacon (Apple) and Gimbal (Qualcomm)
Price starting at 5$

33. USE CASES BLUETOOTH BEACONS
KL Air
Welcome on board. For your
comfort and safety we would
like to inform you that the
nearest emergency exit for
you is 4 meters behind you
and the nearest lavatory is 10
meters behind Enjoy your
flight with us!!
KL Air
Welcome to KL Air Business
Class Lounge. Today’s Wi-Fi
code is kla10112013!
KL Air
Show your KLM boarding
pass at Victoria's Secret and
enjoy their special Xmas 10%
discount offer !
KL Air
Welcome! When entering the
aircraft please accept our
selection of complementary
newspapers!
KL Air
Turn left to D pier and after
150 meters you arrived at the
transfer desks of KLM, Sky
team and partners!

34. DEMONSTRATING PUSH MESSAGING

35. IF YOU HAVE QUESTIONS PLS LET ME KNOW:
Mark Peerdeman
mark@service2media.com
Advanced app solutions | 3
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