Energy Insight Utilities Webinar Service2Media
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Service2Media has developed a ready to go, packaged energy solution for the utilities market, offering customer insight and control to energy users. The solution can be While Labelled and used as the basis for a portfolio of Apps by utility companies. here we’ll explain the breadth and depth of the solution on offer.
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Energy Insight Utilities Webinar Service2Media
- 1. ENERGY INSIGHT APPS EMPOWER YOUR CUSTOMER ABOUT TO START Chris Lukassen, Product Management Director Peter Broekroelofs, CTO and Co-Founder Advanced app solutions | 1
- 2. AGENDA: 1. UTILITY MARKET DRIVERS 2. PAIN -POINTS 3. SOLUTIONS 4. BENEFITS 5. ENERGY INSIGHT Advanced app solutions | 2
- 3. ATTITUDINAL DRIVERS TAKE OWNERSHIP AND ENVIRONMENTAL PARTICIPATE AND GET PERSONAL INSIGHT CONSIOUSNESS MAKE A DIFFERENCE INTO ENERGY USAGE App Life Platform | 3
- 4. SOME FIGURES DEMAND > SUPPLY SMART METER: CURTAIL OVERUSE Source: EIA, International Energy Outlook 2011 Source: IDC, 2011 App Life Platform | 4
- 5. DRIVERS FOR UTILITY CHANGE CUSTOMER BEHAVIORAL CHANGES ENVIRONMENTAL COMPETITION CHANGES CHANGES OPPORTUNITY Advanced app solutions | 5
- 6. ADD VALUE TO YOUR SERVICE, DECREASE USAGE AND STAY COMPETITIVE THE BIG OPPORTUNITY FOR UTILITY COMPANIES Advanced app solutions | 6
- 7. MARKET OPPORTUNITIES RESOLVING THE PAIN POINTS Monitor and Capture Usage Educate the Customer Base Stimulate Resourcefulness Capture Renewable Energy Make it all Fun App Life Platform | 7
- 8. THE ENERGY INSIGHT MOBILE APP OPPORTUNITY “THE FOCUSED AND INTUITIVE MOBILE APP USER EXPERIENCE THAT EMPOWERS YOUR CUSTOMERS, EMPLOYEES AND PARTNERS IN THEIR MOMENT OF DECISION" "PROVIDING THE THE CORNERSTONE OF YOUR ENGAGEMENT STRATEGY BRIDGING ONLINE AND OFFLINE EXPERIENCES" “DIFFERENT FUNCTIONAL END-USER NEEDS REQUIRE DISTINCTIVE FOCUSED APP EXPERIENCES FORMING YOUR COMPANY’S COMPLEMENTARY APP PORTFOLIO” Advanced app solutions | 8
- 9. ENGAGEMENT GOALS SUPPORTED BY MOBILE APPS Advanced app solutions | 9
- 10. The Human Behavior The App Behavior The App Effect The App Economy Advanced App Solutions | 10
- 11. MOBILE FIRST FRAMEWORK APPS THE CORNERSTONE OF ENGAGEMENT DISCOVERY INITIATION ENGAGEMENT EVALUATION ENGAGEMENT CYCLE APPS THE APP CONNECTIVE TISSUE APP STORE PORTFOLIOS TRADITIONAL CHANNELS PAPER FACE2FACE CALL SMART BRANCH WEB BILLS ADVISORY CENTER METER Advanced app solutions | 11
- 12. APP ENGAGEMENT STRATEGY REQUIRES… Sample: App Roadmap App Core Personalization Push Sensoring Interaction Transaction Functionality Location Video Augmentation … A PROVEN PLATFORM FOR GROWTH & INNOVATION Sample: Device Roadmap App Life Platform | 12
- 13. SMART UTILITY APPS ENERGY INSIGHT Chris Lukassen, Product Management Director Advanced app solutions | 13
- 14. FEATURES ENERGY INSIGHT APP Payment Customizable dashboard Advisories Peer comparison Billing Map display of usage Powerful usage overview Gamification Notifications Social Media App Life Platform | 14
- 16. App Life Platform | 16
- 17. APP BENEFITS UTILITIES Engage & educate Billing and payment Relieve customer support
- 23. Q&A NEXT WEBINAR: 10TH OF APRIL THE APP LIFECYCLE PLATFORM™ DATE : 3RD Advanced app solutions | 23
- 24. Advanced app solutions | 24
Hinweis der Redaktion
- It’s always good to start with the consumer in mind or with the people within your client organisations. Consciousness about our role as humans to care for our environment and to preserve its future has grown very rapidly. We have reached a tipping point where group initiatives and the inspiration of leaders have let to a fundamental shift in perception and raised a broad willingness to participate to make a difference. Most people are not yet very aware of their daily footprint, including use of water, energy and production of waste, but are interested to learn. Utilies in energy and water can tap into this trend to take ownership at a personal level. It begins with personal insight. By providing insight of energy usage at detailed level, realtime, people will grow more aware of their personal impact that feeds their commitment to change their attitude and save energy. We believe the combination of apps and smart meters are fundamental to fuel this trend.
- Another driver for Energy Insight with apps and smart meters is capacity.• The demand for energy (electricity and gas) continues to grow, shrinking what is known as the capacity margin - the differencebetween total generation capacity and peak demand• Energy companies will be forced to curtail overuse through the introduction of smart meters.• Consumers will be able to feed unused capacity that they generate for renewable source back into the ‘smart grid’.need to educate and engage customers to pro-actively monitor and adjust usage of recoursesSmart grid and smart meter technologies will play a critical role in managing the environmental impact of utilities byincorporating renewable energy into the grid and by helping consumers cut their energy and water usage through time-of-usebilling and demand-response programs.Legislation currently being rolled out across Europe will require the use of smart meters and it’s this that will make an end-to-end smart infrastructure a reality.In many states in the US smart meter roll out is in full swing.
- So we have looked at capacity challenges and customer behaviour influences for utility change to more customer engagement. Competition is adding a third element. The opportunity is to play the game of the customer engagement for energy saving best.
- We talked about the pain points – insight, control. And then to stimulate behavioural change. Resolving these needs careful adoption of experience in human sciences.Improve Customer Insight and Engagement – Better easier billing and energy usage reviewGive customers more control – Increase the granularity of time based usage and let customers optimise for themselves.Time-of-use billing and demand-response programs - are part of the required toolkitGive them incentives – get the pricing right to support the required ‘load shedding’Make it fun – by offering peer comparison even down to households or street level.
- Role of the mobile app
- We live in a fascinating time. App behaviour adopted. Now on more devices, like fridge. Zigbee. All connected devices.
- Apps really are becoming the cornerstone of engagement.Acting as a single integration channel between the phases from discovery untill evaluation of a service and the different communication channels that exist to enage with the customer. In an app many come together..
- Thank Peter,The Why is clear nowLets make it concreteLets take a look at real apps
- There is a customizable dashboard that allows users to see at one glance how well you are doingGraphs show you in depth how the history of your consumption stacks up, are you improving?But you can beyond your own history, using the peers module you can compare your usage to others in similar houses and areas.There is even a gamification element where you can try to outsmart your friends and familyand you can plot those results in a list but also on a geographical map.The utiliry can integrate billing information so you have a record of all the energy costs, right in your pocketWe can even integrate the most popular payment solutions so you can pay your bills with a few clicks.Social media is of course availble to share your insights with your friends.We have added an entire database of Energy Advisories and Utilities can add their own tips to it.The App also supports notifications so a utilty has a unique ability to contact the end user.Amazing is’t it?
- We looked at the disruptive effect that Energy Insight can have on customer behavior,So why would Energy Insight be good for utilities
- For utilities Apps provide a unique means to engage users, to educate them on better ways how to handle energy loading. As a result peak shaving, power on demand and utility invoked incentives to reduce or equalize the load of the grid are possible.Utility Apps can also inform users, and therewith reduce the load on customer support. Imagine Utilities being able to push notifications on outages and service notifications directly to clients. Informing the customer on the spot, taking away the need to call help lines or search through FAQs. You can also image the inclusion of a chat interface, bringing your end user to a support desk in an efficient way.In the end it is about money. Utilities want to be paid for their services and the sooner the better. Energy Insight can connect to major payment gateways allowing users to pay directly from their device, making sure that there are no hurdles and paperwork between invoicing and actually receiving the cash.