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July 5th, 2014
Chris Mercer
• Content Developer
• Optimization Expert
• Host of DMTW
• Call me “Mercer” 
Who Am I?
About The Links…
(Yes, There Will Be Affiliate Links)
Insiders get expanded access
to the Q&A portion of
Digital Marketing This Week.
Are You A DMTW Insider?
Visit: www.SeriouslySimpleMarketing.com
Have A Question?
http://ssm.tips/question
http://www.copyblogger.com/blogger-research/
Quality Blogging
http://www.copyblogger.com/blogger-research/
Time Spent Per Post
• 5.5% Over 6 Hours
• 54% Spend <2 Hours
http://www.copyblogger.com/blogger-research/
Post Frequency
• 54% Weekly
• 32% Every Few Days
• 3.3% Daily
http://www.copyblogger.com/blogger-research/
Other Notes:
• 15% Use A Formal Process
• 4.9% Write 1500+ Words
• <50% Use Multiple Images
• 14.7% Have Video
http://www.copyblogger.com/blogger-research/
What’s A
Blogger To Do?
Publish Less… Write More.
http://www.insidefacebook.com/2014/07/03/facebook-admits-discrepancy-in-reported-reach-engagement-metrics/
http://www.insidefacebook.com/2014/07/03/facebook-admits-discrepancy-in-reported-reach-engagement-metrics/
http://www.dpom.co.uk/facebook-surveying-users-posts-feel-like-ads/
http://www.dpom.co.uk/facebook-surveying-users-posts-feel-like-ads/
http://www.dpom.co.uk/facebook-surveying-users-posts-feel-like-ads/
http://www.dpom.co.uk/facebook-surveying-users-posts-feel-like-ads/
How Could This
Affect Your
Marketing?
http://www.dpom.co.uk/facebook-surveying-users-posts-feel-like-ads/
Ads Should
Deliver Value
James Clear
http://jamesclear.com/twyla-tharp
“I begin each day of my life with a ritual;
I wake up at 5:30 A.M., put on my
workout clothes, my leg warmers, my
sweatshirts, and my hat. I walk outside my
Manhattan home, hail a taxi, and tell the
driver to take me to the Pumping Iron gym
at 91st street and First Avenue, where I
workout for two hours.”
http://jamesclear.com/twyla-tharp
“The ritual is not the stretching
and weight training I put my
body through each morning at
the gym; the ritual is the cab.”
http://jamesclear.com/twyla-tharp
“The moment I tell the driver
where to go I have completed
the ritual.”
- Twyla Tharp
http://jamesclear.com/twyla-tharp
What Makes A Good Ritual?
http://jamesclear.com/twyla-tharp
http://jamesclear.com/twyla-tharp
Rituals Are Automated…
http://jamesclear.com/twyla-tharp
“I wake up at 5:30 A.M., put on my
workout clothes, my leg warmers,
my sweatshirts, and my hat. I walk
outside my Manhattan home, hail a
taxi, and tell the driver to take me to
the Pumping Iron gym at 91st street
and First Avenue…”
- Twyla Tharp
http://jamesclear.com/twyla-tharp
What Are Your Rituals?
http://jamesclear.com/twyla-tharp
What Are Your Rituals?
Join DMTW Insiders: www.SeriouslySimpleMarketing.com
How To Ask A Question...
http://ssm.tips/question
Join DMTW Insiders: www.SeriouslySimpleMarketing.com

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Digital Marketing This Week - July 5th 2014