In this episode of Digital Marketing This Week, we bring you the third installment in our Google Analytics series and it's all about Behavior. So far, you've learned about determining who your visitors are and where they're coming from. Now, you will learn what they are doing on your site. What are the important behavior metrics that you should be looking at and why should you care? Find out there!

1. Episode 20: Google Analytics (Part 3)

3. Who Am I?
Chris Mercer
• Content Developer
• Optimization Expert
• Host of DMTW
• Call me “Mercer” 

4. This Week’s Focus Topic…

5. www.SeriouslySimpleMarketing.com

6. Your Goal:
• Get ONE Idea
• Act On That ONE Idea
• Repeat!

8. “A Beginners Guide To
Google Analytics”
(Part 3: What Actions Are My Visitors Taking?)

9. Why Should You Care?
Because Today You’ll Discover…
• What Pages Your Visitors Viewed
• In What Order They Viewed Them
• What Pages Need Your Attention
• How To Find Leaks In Funnel
• And more…

10. Behavior: “What Actions Are Visitors Taking?

11. Overview: A Snapshot

12. Behavior Flow: Visualize!

13. Site Content: All About Pages

14. Site Speed: Where To Focus

15. Site Search: Insiders View

16. Events: Tracking Clicks

17. How To Customize Event Tags
http://gaconfig.com/google-analytics-event-tracking/

18. How To Customize Event Tags
http://gaconfig.com/google-analytics-event-tracking/

19. How To Customize Event Tags
http://gaconfig.com/google-analytics-event-tracking/

20. How To Customize Event Tags
http://gaconfig.com/google-analytics-event-tracking/

21. How To Customize Event Tags
http://gaconfig.com/google-analytics-event-tracking/

22. How To Customize Event Tags
No Tags:
<a href=“http://examplewebsite.com">Buy Now</a>
With Event Tags:
<a href=" http://examplewebsite.com " onClick="ga('send',
'event', { eventCategory: 'buy-button', eventAction: '10-
offer', eventLabel: 'bottom-page'});">Buy Now</a>

23. How To Customize Event Tags
No Tags:
<a href=“http://examplewebsite.com">Buy Now</a>
With Event Tags:
<a href="http://examplewebsite.com" onClick="ga('send',
'event', { eventCategory: 'buy-button', eventAction: '10-
offer', eventLabel: 'bottom-page'});">Buy Now</a>

24. How To Customize Event Tags
No Tags:
<a href=“http://examplewebsite.com">Buy Now</a>
With Event Tags:
<a href="http://examplewebsite.com" onClick="ga('send',
'event', { eventCategory: 'buy-button', eventAction: '10-
offer', eventLabel: 'bottom-page'});">Buy Now</a>

25. AdSense: Integration

26. Experiments: Split Testing

27. In-Page Analytics: Click Data

28. What Was
Your One Idea?
• Event Tags?
• Landing Pages?
• Flow Report?
• Action Brings Results!

29. Are You A DMTW Insider?
Join us for the live
webinars (with expanded
content), get recordings
of every episode, and
have an “after show”
Q&A!
Visit www.SeriouslySimpleMarketing.com & join free