A short introduction into the connection between Content Marketing and Local SEO

1. IdeaLaunch Webinar: Go Local with SEO or Go Home
Sergiu Draganus
GeoRanker
Local SEO Reverse Engineering Platform

2. GeoRanker
Local SEO Reverse Engineering Platform
- 100% accurate
- Google Local Results Ranking Reports
- in Real-Time
- in over 150 countries and 25000+ cities

3. Summary – 4 takeaways
1. Online Marketing battlefield goes Local
2. Local SEO Strategy is Mandatory
3. Content Marketing is a Major SEO Factor
4. Reverse Engineering SEO Strategy is a Must Have

4. Why Local Is Important?
- Google Venice Update – made Local SEO Mandatory
There are many examples of Notorious Brands not present in Google TOP10 Results

5. The role of Content in Local SEO
• Google results are based on WWW indexed Content
• Local Rankings are built based on Local Signals
identified in the Content
• Content has a Major role on both OnSite and OffSite
SEO Strategies ( guest posts for example )
• Content Source Authority
• Author Authority Level
• Listen for your customers

6. Local SEO – Content Creating Tips
Goal: Win Local Authority
- Local Presence – address verified on Google+ Business Page ( rel publisher )
- Connect articles to your Google+ Account - rel author
- Use NAP ( Name, Address, Phone Number ) – for businesses
- Use Schema.org Tags http://schema.org/LocalBusiness
- Use Location Names in Article Titles ( without spamming )
- Low keyword density location names ( under 1% ) recommended
- Between 3%-5% density for the targeted keywords ( implicit keywords )
- Ask for Local Reviews
- Citations from High Quality Sources

7. Citations – the new backlinks for Local SEO
Definition: any mention of your business name including or not address and
phone number
Ex:
Perrotti's Pizza, 6136 Southwest Boulevard Fort Worth, TX 76109
Phone: (817) 377-2202
Name, Address, Phone Number
Best Citation Sources are different based on targeted Niche and Location

8. Author Authority
Google+ verified Authors have a different authority level based on Niche ( keyword )
and Location:
http://www.georanker.com/authors/9cfeadf6
http://www.georanker.com/authors/a4bcb014
Author Authority Level is based on:
- Content Quality -> User Behavior +1es , Shares
- Number of followers ( circles )
- New Content Posting Frequency
- Publishing Websites Authority

9. Reverse Engineering SEO Strategy
- In order to be up to date with the Google Updates, Google SERPs must be
Analyzed
- High Accuracy SERP Reports are Mandatory for trustable results
How to?
1) Check TOP Rankings – on the targeted keywords / locations
2) Analyze their OnSite and OffSite SEO Strategies
3) Identify best Local Citation Sources and Local Authors
4) Combine TOP Ranking Websites strategies and add more Local Factors by
following Google guidelines
5) Monitor Evolution and continuous Improve the Local SEO Strategy

10. Thank You
Sergiu Draganus
GeoRanker
www.GeoRanker.com
Twitter: @sergiuliano
@GeoRanker