3. 2012 CEO Study – Leading through Connections
Highlights of the Global Chief Executive Officer Study
- 64 countries | 1709 CEOs | 18 Industries
Leaders are recognizing our new connected era is
changing how people engage.
5. Technology is dramatically changing the way we live and
work
How I Work
How I Buy Collaborating from
Interacting with peers anywhere at any time
and engaging with with a number of
companies I do devices.
business with.
How I Engage
Tapping into a wide variety of
insight and expertise.
8. Social Business is the application of social collaboration
tools & culture to business roles, processes and outcomes
Share ideas, expertise, sense of purpose
Deliver insights in near-real time, in context
Connect to people in meaningful ways – instantly.
Keep content up-to-date, accessible and secure
9. How does a Social Business operate differently?
employees customers partners
Self-forming teams Leading the conversations Becoming on-demand
seamless connecting that define brands extensions of the enterprise
communication and
transformation
product design customer care
and introduction
collective
talent and skill intelligence real time market
segmentation
development
global sales advocate-based
contests marketing
10. Outperformers
Organizations that surpass industry peers in terms of revenue
growth and profitability according to the CEOs. Compared to
underperformers:
Engaging
●
73% more outperformers excel at managing
change
Transparent ●
84% more translate insights into action better than
industry peers
Nimble
●
48% more are moving into different industries
12. Change is required to meet customer expectations
• Understand and act
• CEOs are implementing extensive changes to enable faster, more relevant responses to
markets and individuals.
16. Community Pages Create
Infuse social into web experiences communities
around a
specific topic
Consistent User Experience
In Context
Targeted Social Content
Customize portlets with Web Encourage
sharing of
Experience Factory ideas, driving
innovation
Simplify Enrolment and
Authentication
Enable self-
service, increasing
customer
satisfaction
17. Ready for Your Mobile Experiences
Look
and Feel
Site
Navigation
Page
Layout
Mobile theme – lightweight, visually rich, exploiting Webkit CSS3 visual
effects
Navigation widgets – set of showcase samples of common mobile app
navigation patterns
Page layouts – set of showcase samples of content interaction patterns
17
18. Insightful
In-Context Analytics: what matters, where it matters
• View the effectiveness of a page,
portlet, web content or custom
application through inline
overlays
• Support for flexible new campaign
and generic tags that analytics
engines can query
• Instrument custom applications
with new Web Experience Factory
web analytics builder (and in RAD
).
Optimize a Web Property for the Greatest Results
• Some report enablement in future
CTC templates.
18
21. Intranets – Done Right – Deliver Many Benefits
Speed time to access information with document management, single sign-on and
elimination of multiple Uis
Reduce time to find information with enterprise search
Extend the workspace beyond the office with remote access
Provide the right information at the right time, personalized and contextual
Reduce paper with eForms
Eliminate manual processes with process automation
Reduce IT support cycles with IT self-service (troubleshooting knowledge base, online
software downloads/updates, etc.)
Reuse existing enterprise – and other – applications in new ways for new users
Eliminate need for disparate client applications for uses that need only specific
application functions
Set vision with consistent and personalized messages
Engage people with tools for communication up, down and across the organization
Foster innovation with avenues and opportunity for expression and participation
Speed time to service customer inquiries by finding information faster and executing
processes more quickly
Untether workers with mobile access to internal processes while with customers
Empower better customer self-service by allowing access/unlocking internal expertise
valuable for external use (blending intranet/internet uses)
Develop communities and experts through easily accessible, identifiable knowledge stores
(discussions, forums, files, etc.)
Retain knowledge in the event of employee attrition
21
28. NE
W
The social Intranet platform
Workforce
Customer Care Optimization Innovation
IBM Connections Suite
Business Process Data & Content Analytics
Integration
31. Social Business
is not an option
– it's a mandate
Social Business Becoming a Social
transformation Business is
delivers real possible with the
business value IBM Solutions
Start Your Social Business Journey Now!
ibm.com/social
32. ...At-a-Glance
NE
W
IBM Customer Experience Suite V8.0 IBM Intranet Experience Suite V8.0
IBM Connections Suite NE
W
The perfect integration of Social, Content
and Communications Communities
Bookmarks Meetings
VoIP
Profiles Blogs Wikis Instant Messaging
Presence Mobility Forums
Ideation Document Libraries Activities
Social Analytics Vide
o Softphone
Files Microblogs
37. Outperformers
Organizations that surpass industry peers in terms of revenue
growth and profitability according to the CEOs. Compared to
underperformers:
Engaging
●
73% more outperformers excel at managing
change
Transparent ●
84% more translate insights into action better than
industry peers
Nimble
●
48% more are moving into different industries