business communication

1. 27/9/2010
GROUP MEMBERS: MGT 269
PROJECT PAPER
THE BEST PLACE TO DINE IN DUNGUN FOR
UiTMT’S STUDENTS

2. MGT 269
Acknowledgement
In the name of Allah, the Most Gracious ,The Most Merciful
Praise be to Allah, Lord of the universe, who gives the blessing and strength to
complete this project paper for our group assignment. Peace and prayers be upon
His Final Prophet and messenger Muhammad, the ideal role model for human
beings.
We would like to take this oppurtunity to thank to our lecterer of Business
Communication MGT269, for her support and advice in complete this group
assignment. We very appreciate what have she done to explain about this
assignment. May Allah reward her for all her efforts. This project paper tested our
abilities mentally and physically.
We would like to extend our deepest gratitude and special thanks to all who
have directly and indirectly guided us in the writing this project paper. We express our
deepest appreciation to our beloved parents,familys,friends and colleagues for their
continuos encouragement are greatly appreciated.
Also to those people who help us with the questionnares so that we can done
our analysis. Not forgeeting, our sincere appreciation to students at UiTM Dungun for
their concern.
Lastly,we would also like to extend our warmest gratitude to UiTMT’s library
for valuable resouces and information which have greatly assisted we toward
completing this research succesfully.
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TABLES OF CONTENTS
Acknowledgements 2
Tables of contents 3
List of Tables 4
List of Figures 5
Abstract 6
Introduction 7
Purpose of study 8
Scope and limitation 9
Literature review 10
Methodology of research 11
Finding and analysis 12
Conclusion 18
Recommendation 19
Reference 20
Appendix 21
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List of Tables
Table1.2 ;- The frequency table of students Page | - 13 -
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List of Figures
Figure 1.1;- Student vote for their choices according to place Page | - 12 -
Figure 1.3;- The frequency graph of students Page | - 14 -
Figure 1.4;- The bar chart of the level of cleaness at dine place Page | - 15 -
Figure 1.5;- The chart tile of the level of various type of menu Page | - 16 -
& The level of quality of food ingredient
Figure 1.6;- The factor that effect the choice of place to dine Page | - 17 -
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Abstract
It is important to a students to have their meals. A student who skip their meal either
breakfast,lunch or dinner will having a problem health like gastrict and etc. Although
there has been many places to student have their meal but the best choice is
depends on each students.In order to further explore of the places that a students
like the most and what the characteristic that the one places have that can attaract
the students. The purpose of the present study was to determine where is the best
places to dine for student in Universiti Teknologi Mara Terengganu (UiTM). Based on
the research done, convenience sampling technique was used and 50 respondents
were selected to answer the questionnaire distributed by the researcher. The
questionnaire consists of respondent’s background and questions related to the
characteristic of the places to dine. Data analysis method consist of frequency
distribution. As expected on average more students prefer to dine at fast food
restaurant for their best choice. Finally, a few recommendations for future research
were suggested.
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Introduction
Food is a large part of campus life for students who may change how many
times a day they eat and even what they eat.
Dungun is a coastal district of the Malaysian state of Terengganu. Kuala
Dungun is the capital of the district.
In Dungun,there are Universiti Teknologi Mara that located in the Sura
Hujung,in front of it are Pantai Teluk Gadung. The location are very strategic for a
students with the nature and beautiful beach.
There are many places to dine for students in Dungun. There are students
from Collega Redang,Perhentian,Tenggol,Kapas,Duyung and Karah. At their own
collegue there were dining places to they spent their eating time.
But where could we find the best places to dine for students UiTMT either in
town,Teluk Gadung,Collega Dining,Fast Food Restaurant likes KFC or Pizza Hut and
others.
As a students,to get the best places to dine in Dungun is very difficult because
not all the students have the same taste. Among them,they come from Kuala Lumpur
or from others site,their budgets is very limited so they need to control their expenses
to buy food. They will find the places that have cheapest price of food and the taste
of food is good.
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Purpose of study
The research objectives of the study are as follows:-
In order to complete the full research about this study as researcher, we must survey
about the location of the places that student usually visit in Dungun.
From this research we can make conclusion about the students perception for their
places to dine.
The study provides a valuable and priceless knowledge and experience to the
research especially involving with the research process.
Besides gaining new experience conducting research, it helps research to have
more knowledge especially understanding more about the best places that fit
student.
This study will provide additional knowledge for students and lecturers for future
reference or discussion about the best places to dine among UiTMT students.
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Scope and limitations
There are several limitations of this study which are identified in order to complete the
research. Due to this situation, precaution step is taken to avoid these factors from
affecting the result of this research.
Research limitation
The sampling frame for this research was limited to students in Universiti Teknologi
Mara (UiTM) Dungun only. The students who are living in residental area or collage.
The convenience sampling method that we used in this research may have lead to
biases in selection respondents due to time and resource constraints.
Availability of the secondary data
We having difficulty to get additional information from the websites and lack of
journals related to the places that best fit the student to dine. Even though the
university provides various numbers of academic websites, we still needs to ask from
the state library and other university’s library for more unpublished and published
journals and thesis.
Lack of experience
We does not have experience conducting thesis besides lack of knowledge. This is
quite difficult to conduct research especially when we itself has not enough
experience and the ability collecting data.
Time constraints
The time given was very limited and constraints. We has to manage time carefully in
order to avoid time wasting. Besides that. We needs to spend more time in collecting
data and information from outside. Due to the time constraints it will affect the
process of constructing solution for this problem.
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Literature reviews
David Lee.(2010). One of the biggest problems with the local Baltimore area is lack of
good places to eat. Service and food in the local area is pretty terrible to be honest
although a few places stand.
5 best campus places to eat near campus:
1. University Market - Perhaps the most convenient place to grab food near
campus. They are mostly known for their hoagies (subs). For 5.99 you get a large
drink and a hoagie. My recommendations are: cheesesteak, chicken filet, chicken
salad, and steak, eggs and cheese.
2. Tamber's Restaurant (& Carryout) - This an Indian/American restaurant. Their
gyros, burgers, and spaghetti aren't bad, but their Indian food is pretty good. I
recommend the Chicken Vindaloo. http://www.tambersrestaurant.com/
3. Chipotle - Although I am not as much a fan of Chipotle (and stomach
complications afterwards) as my friends are, the food is consistently good.
http://www.chipotle.com/
4. Eddy's Market - Great for subs and sandwiches because they use actual deli
meat whereas university market doesn't. My favorite sandwich is the Italian Coldcut
and is probably the best sandwich in the area.
5. C&C Carryout - Although they seem to have recently closed down (for reasons
unknown), they had some of the best Korean and American food near campus. Their
pork bulgogi is unmatched around here. they out for having generally enjoyable
meals. Here is a list of 5 places close to campus and 5 places a bit further from
campus that have the best food.
5 best campus places to eat away from campus:
1. Chap's Pit Beef - Amazing pit beef sandwiches. Any of their sandwiches with pit
beef are just delicious. Although I haven't tried their ribs yet, it is supposedly great as
well. http://www.chapspitbeef.com/
2. RA Sushi - Great sushi. Great appetizers. Amazing and very unique wings.
http://www.rasushi.com/
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Metholodogy of research
The research methodology involved the administration of questionnaires on a
sample of the best places to dine in Dungun. This section outlines the research
instrument, data collection method and methods of data analysis.
Research instrument :
The research instrument was a structured questionnaire constructed in English. It is
use to obtain the necessary data to answer the reserch questions and eventually to
achieve research objectives. The questionnaire consists of 2 parts:
Part A; Respondent Background
Part B; Respondent’s opinion
A likert scale was used for part A and consis of seven questions. Part B has seven
statements regarding the level of the places to dine and it is measured on a scale 1
to 5 (the largest value indicates ‘strongly agree’ and to the lowest value indicates
‘strongly disagree’). Random question also consist in part B.
The sample of questionnaires can be found in Appendix
Data collection method:
The questionnaires were distributed to all the fifty students who have been randomly
choosed. The respondent is who living in the residental area or collage. The
questionnaires were collected immedietly after they have completed the answer. The
respond rate was 100%. It take almost a few day to collect the questionnaires.
Method of data analysis
A variety of statiscal techniques such as Descriptives Statistics were used to analyze
the data collected. We use primary sources as the method in our research that is
questionnaire.The using of primary data is more accurate and consistent with the
objectives of this research. Although it requires more time, manpower and higher cost
to collect.
Descriptive statistic was used to present data in simple and meaningful form. The
result were report in 2 parts that are; Part A : Respondent Background and Part B:
respondent’s opinion. Descriptive results include charts and pie charts.
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Finding and analysis
Figure 1.2 below shows the percentage of students who vote for their choices
according to place. A total of 70% of the respondents are female while 30% were
male
From questionnaire analysis.
percentages of students vote for their
choices
others
6%
teluk gadung
10%
KFC
kopitiam 40%
8%
dining collage
16%
Pizza Hut
20%
Figure 1.1 Percentage of the students who vote for their choices according to
place.
Base on the pie chart the student choose kfc, pizza hut, dining collage, kopitiam,
teluk gadung and other place in dungun to dine. We found that student uitm kampus
dungun mostly like to dine at kfc. Kfc have a highest percentage than other places.
The percentages of the students who vote for their choices according to the place is
40% that mean kfc is the best place for uitm dine because their food more
quality,delicious and more faster than other places.
The lowest percentages of the students who vote for their choices according to the
place is 6%. It because the place have low quality of food,expensive and so on.
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Place to dine in Dungun No. of students
Kentuky Fried Chicken 20
(KFC)
Pizza Hut 10
Dining Collage 8
Kopitiam 4
Ria Tom Yam 5
Others 3
Table 1.2 The frequency table of students
From the table above, the number of students that in the highest ranking is 20. The
students prefer KFC than other. In Dungun, there are two fast food restaurant that
familiar among student in UiTM and also Politeknik.The charge of food price is
affordable that why almost the student like it.
no.of data
25
20
15
10 no.of data
5
0
KFC Pizza Hut Dining Kopitiam Ria Tom Others
collage Yam
Figure 1.3 the frequency graph of students.
From the table above, the number of students that in the highest ranking is 20. The
students prefer KFC than other. In Dungun, there are two fast food restaurant that
familiar among student in UiTM and also Politeknik.The charge of food price is
affordable that why almost the student like it.
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25
20
15
places
10
5
0
kfc pizza hut dining collage kopitiam teluk gadung others
Figure 1.4 the student vote for their choices.
From the bar chart shown above,we can see that KFC is 20, pizza hut is 10, dining
collage is 8, kopitiam is 4, teluk gadung is 5 and the others place in Dungun is 3
number of students. Kfc is the highest choices for students’s UiTMT to dine in
Dungun. It is 20 number of student more than other. The others place in dungun is 3
number of student. Maybe students get many benefit when dine at kfc compare to
another place.
Others place in Dungun is the lowest number of students. It is 3 number of students.
Maybe the place do not give the satisfaction to their customer.
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There are also additional questions that we ask in the research.The factors that effect
the place to dine for student in Dungun. For example about the quality of the food,the
quality of the ingredient to cook, various type of menu that they can get there, the
food charged and other else. The figures below show the rating of the level. Either
they strongly agree, agree, average, disagree and strongly disagree are recorded
below.
The level of cleaness at dine place
60
50
40
no. of data
30
20
10
0
strongly agree agree average disagree strongly disagree
opinions
Figure 1.4 the bar chart of the level of cleaness at dine place
Overall result show that the respondent are 50-50 agree and disagree about the level
of cleaness at their places.
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60
50
40
student's answer
various type of menu
30
level of quality of food
20 ingredient
10
0
strongly agree average disagree strongly
agree disagree
Figure 1.5 The chart tile of the level of various type of menu and the level of
quality of food ingredient
Students are seriously disagree about the level of quality of the food ingredient and
there is no various type of menu that the student can choose.
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17. MGT 269
quality food
the level of
agree
average
service
disagree
environment
0 20 40 60 80 100
no.of data
Figure 1.6 The factor that effect the choice of place to dine
From the multiple bar chart above we can make a different between the three factor
that effect.
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Conclusions
As a conclusion,we can seen that almost the students in UiTMT Dungun prefer
to dine at Kentucky Fried Chicken (KFC) in Dungun than other places that were have
been recommended. From the result that obtained we can seen that KFC is a fast
food restaurant that single located in Dungun. We can conclude that almost the
students prefer to choose fast food as their meal for their dine.
After doing an extensive survey of college student eating habits, we found that
what’s for dinner on most college campuses is fast food. This is particularly true
among male college students who usually chose a quick meal at a fast food
restaurant over preparing something in their apartment or dorm room. Although
female college students were also found to be frequent fast food consumers, their
fast food visits were less frequent than the guys because of concerns about weight.
Why are college students so partial to fast food? The researchers believe fast
food appeals to teens for a variety of reasons. Lack of time and the unwillingness to
prepare their own food along with a limited budget are the main reasons college age
kids head to McDonald’s for their dine meal. The other is peer pressure. When their
friends are headed out to a fast food joint, they feel compelled to follow suit and often
make the wrong food choices once they get there. It’s not surprising that most college
students gain weight once they enter the college scene. Their favorite fast foods?
Kentuky Fried Chicken (KFC) top the list of college student favorites.
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Recommendation
As a students, the best places to dine is the healthier food that we can choose.
Such like there were vegetable, fruit, fish, chicken and others food that can give us
energy and suitable to a student. Other than that, the fresh sources of ingredients of
food also can be choosing. We must prefer quality not the quantity.
Beside that, the cleaness of the place also have its important. The important is
we can get clean service and we are free from any dangerous problem. Example at
the place there is flies around, is the place clean? So to have the best places for dine
a student must make sure and choose the clean places.
Student also prefer the places to dine that have beautiful environment free
from pollution. Dungun have a beautiful scenery because it located near the beach.
For student who want having their meal maybe want the places that they can hang-
up together with their members and doing assignment.
In additional information, students also demand for the simple places to dine.
Its mean that they will get the food easily like fast food. We just bought it from
restaurant and eat it while it hot.
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References
Author&book
Glencoe & McGraw-Hill. (2004). Discovering Food and Nutrition, Student Workbook.
Mohd, Noor Fazwi B.Baharum.(2008). Business Communication.
Shamsul Anaz B.Kassim.(2008). Business Communication.
Deborah L. Bence and Claudia A. Lazok.(Jun 2001). Guide to Good Food: Student
Activity Guide.
Kay Mehas, Sharon Rodgers, and McGraw-Hill.(2005). The Biochemistry of Food &
Nutrition, Student Edition.
AA Publishing.(2008). The Best Places to Dine in London (AA Lifestyle Guides).
Stephen A. Wiser.(2003). A Guide to the Best Places to Visit, Dine, Br.
Terry Hermsen.(2009). Helping Students Write Their Worlds.
Sue Teele.(1997). A Place for All Students to Succeed.
Baumann and Kaltsounis.(1993). Living in Communities - Student Text - Grade 2
(People in Time and Place).
Louisa M Marchionda.(1978). Between-meal-snacks of selected university students
and the potential impact on dental health (Kent State University. Graduate College.
Dissertations. School of Home Economics).
Henrietta Christina Fleck.(1939). Foods and meal preparation: A laboratory manual
for college students.
The Register-Guard (Eugene, OR)(2005).Off-campus meals now go beyond
pizza.(Higher Education)(A nationwide program now at the UO and OSU enables
students to eat at local restaurants without .
Website
http//www.assignment.com/mgt/abstract
http://www.xomba.com/college_student_eating_habits_leave_much_be_desired
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Appendices
QUESTIONNAIRES ABOUT THE BEST PLACE TO DINE FOR UITMT STUDENTS
IN DUNGUN
A) Respondent's background
please(/) for your answer
1) Gender :
Male
Female
2) Race
Malay
Chinese
Indian
3) Age : ________
4) Marital Status
Single
Married
5) Education level
Diploma
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Degree
6) Part: 1 / 2 / 3 / 4 / 5 / 6
7)Faculty
Business management Accountancy
Electrical engineering Hotel and culinary
Public administration Science computer
Please state if not in the list .
________________________
B) Responden’s opinion
Please bolt your answer.
1) How many times you eat in a day?
3 times a day
2 times a day
1 times a day
Others
2) Where are you always going to dine?
Dining collage
Kfc
Food court sura gate
depends
3) Distance to your place for dine?
2 kilometer
3 kilometer
depends
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4) How much your budget for dine in a day?
RM1-RM5
RM6-RM10
RM11-RM15
RM16-RM20
Please (/) for your answer
Strongly Agree average Disagree Strongly
agree disagree
The food that you usually eat
is in good quality.
The level of quality of food
ingredient at your dine place is
good.
Various type of menu that you
can get at your dine place.
Satisfied with the charge price
of food.
Satisfied with the environment
at your place to dine.
The level of cleanness of your
place to dine is clean.
The level of service at your
place to dine.
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Choose the best place to dine for you in dungun
Tick (/) for your choice.
Food court
Teluk gadung
KFC
Pizza hut
Laila tomyam
Ria tomyam
Others
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